Social Travel Market 2011

Blighter or wrogger?

Abigail King

Who am I?

Journalist

Lonely Planet, CNN, Huffington Post, France Today, National Geographic Traveler & more

Academic journals

@abigailkingwww.abigailking.co.uk

Who am I?

Blogger

Inside the Travel Lab

www.insidethetravellab.com

@insidetravellab

Who am I?

Doctor

Swapped a career as a hospital doctor for a life with words and pixels.

Questions

• What should an aspiring writer do?

• Where should travel companies and tourist boards go for content?

How I did it

• Geographical limitations• Bought a book• Signed up for an online course• Started pitching

Where’s your blog?

• No books• Online course• Google• Ongoing project

For Writers

• Showcase your work• Creativity• Network• Interviews• Direct income• Assignments without pitching

Advantages

For companies

• Try before you buy• Faster results• Long-lasting results• Loyalty

• Social media can no longer be ignored

Advantages

For writers

• Slow start• Rapid changes• Many roles

Disadvantages

For travel companies

Disadvantages

•Less control

•More groundwork required

Thank you

www.insidethetravellab.com

@abigailking

@insidetravellab