BlogNoun. A Web site on which an individual or group of users record opinions, information, etc. on a regular basis.

Marginally Useful Tips for Writing Blogs

Make your opinion known Link like crazy Write less 250 Words is enough Make Headlines snappy Write with passion Include Bullet point lists Edit your post Make your posts easy to scan Be consistent with your style Litter the post with keywords Be controversial Know what your audience

wants

technorati.com

Blog Analysis DirectionsStep 1: Choose 3 blogs from the Top 100 on technorati.com

Step 2: Spend about 20 minutes viewing the blogs, reading some of their articles,and analyzing the different components of the articles.

Step 3: Based on what you’ve now seen, what traits do you think are hallmarks of a great blog? Record on a piece of paper some of your insights and be prepared toshare these with others.

Need Help?Use your “The Components of an Article” handout to help you pinpointstrong traits of a blog and its articles. Also, consider the following:

• What (if anything) is compelling about the subject matter or topics discussed?• What (if anything) is compelling about the writer’s style?• What (if anything) is compelling about the content? (i.e. the images, the videos,Etc.)

What are an article’s keywords?

http://wordle.com

Critiquing Corporate Blogs

According to Evans, successful corporate blogging requires the following: Transparency Willingness to Listen Articulating Operations and Marketing (let your

employees and customers connect) Willingness to Act

But let’s not forget – Have great content!