Upload
anrakennedy
View
421
Download
2
Tags:
Embed Size (px)
Citation preview
Born digital: meeting the needs of your youngest online audiences
Anra [email protected]
Screen time:
• Playing• Communicating• Creating• Finding out
Playing - gaming
www.bbc.co.uk/children
Playing:
www.friv.com
Playing:
www.miniclip.com
I ROCK!!!BOYZ STINK!!!GIRLZ RULE!!!AVRIL LAVIGNE ROX MY SOX OFF!!!!SO DOES CHOCOLATE!!!I LUV SUGARY STUFF!!!!!THIS IS GETTING PRETTY BORING NOW HUH????
Email & live chat
Blogs, websites, videos, photos…
“I don’t reallyhave one, I just make them.”
Finding out:
Home – unguidedinformal, craze-led,interest-led…
School – guided,time-limited, formal,information-led
Homework – a combination… this is our moment!
Boudicca was a brave Celtic queen with long fiery red hair. She ruled a tribe called the Iceni with her husband,Prasutagus. She had two daughters but we don’t know what their names are yet.
• Playing• Communicating• Creating• Finding out
www.neopets.com
www.clubpenguin.comwww.moshimonsters.com
YouTube: music videos, soap operas, cheats
Expectations:
• Easy to find - wherever they are• Works – fast• Clear what they can do with it • A challenge – hooks – interest - fun• Want to contribute - participate - personalise• Talk about it – show off – share • Makes a noise!
Good news:
• Don’t have to be all things to all children• They’re loyal, creative, imaginative,
inquisitive and open to new ideas • Constantly renewing themselves as an
audience
1. Dive in – total immersion
• Play• Sign up• Google• Watch • Listen• Make• Lurk
2. Choosing the game:
• Who is it for? • Why do you want to build it? • Why would they want to use it?• What are your aims? • Has anyone done it or something like it
before?
3. Making it work:
• Be realistic – know your limits• Take a phased approach• Plan, plan, plan• Test, listen, tweak, test• Safe and legal
4. Share nicely!
• Resource discovery - strength in numbers - share audiences - profile
• Share the work – harness young energy and creativity
• Let data and content out – go to them• Both ways – allow partners to share
with you
www.caboodle.org.uk
Ones to watch…
www.foodgloriousfood.org.uk/my-patch
www.channel4.com/history
www.sciencemuseum.org.uk/launchpad/launchball/
www.parliament.uk/bigben
4 top tips:
• Dive in – total immersion • Choose your game• Make it work• Share nicely!