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Born digital: meeting the needs of your youngest online audiences Anra Kennedy [email protected]

Born Digital: meeting the needs of your youngest online audiences

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Page 1: Born Digital: meeting the needs of your youngest online audiences

Born digital: meeting the needs of your youngest online audiences

Anra [email protected]

Page 2: Born Digital: meeting the needs of your youngest online audiences

Screen time:

• Playing• Communicating• Creating• Finding out

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Playing - gaming

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www.bbc.co.uk/children

Playing:

Page 5: Born Digital: meeting the needs of your youngest online audiences

www.friv.com

Playing:

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www.miniclip.com

Page 7: Born Digital: meeting the needs of your youngest online audiences

I ROCK!!!BOYZ STINK!!!GIRLZ RULE!!!AVRIL LAVIGNE ROX MY SOX OFF!!!!SO DOES CHOCOLATE!!!I LUV SUGARY STUFF!!!!!THIS IS GETTING PRETTY BORING NOW HUH????

Email & live chat

Page 8: Born Digital: meeting the needs of your youngest online audiences

Blogs, websites, videos, photos…

“I don’t reallyhave one, I just make them.”

Page 9: Born Digital: meeting the needs of your youngest online audiences

Finding out:

Home – unguidedinformal, craze-led,interest-led…

School – guided,time-limited, formal,information-led

Homework – a combination… this is our moment!

Page 10: Born Digital: meeting the needs of your youngest online audiences

Boudicca was a brave Celtic queen with long fiery red hair. She ruled a tribe called the Iceni with her husband,Prasutagus. She had two daughters but we don’t know what their names are yet.

Page 11: Born Digital: meeting the needs of your youngest online audiences

• Playing• Communicating• Creating• Finding out

www.neopets.com

www.clubpenguin.comwww.moshimonsters.com

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YouTube: music videos, soap operas, cheats

Page 14: Born Digital: meeting the needs of your youngest online audiences

Expectations:

• Easy to find - wherever they are• Works – fast• Clear what they can do with it • A challenge – hooks – interest - fun• Want to contribute - participate - personalise• Talk about it – show off – share • Makes a noise!

Page 15: Born Digital: meeting the needs of your youngest online audiences

Good news:

• Don’t have to be all things to all children• They’re loyal, creative, imaginative,

inquisitive and open to new ideas • Constantly renewing themselves as an

audience

Page 16: Born Digital: meeting the needs of your youngest online audiences

1. Dive in – total immersion

• Play• Sign up• Google• Watch • Listen• Make• Lurk

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2. Choosing the game:

• Who is it for? • Why do you want to build it? • Why would they want to use it?• What are your aims? • Has anyone done it or something like it

before?

Page 18: Born Digital: meeting the needs of your youngest online audiences

3. Making it work:

• Be realistic – know your limits• Take a phased approach• Plan, plan, plan• Test, listen, tweak, test• Safe and legal

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4. Share nicely!

• Resource discovery - strength in numbers - share audiences - profile

• Share the work – harness young energy and creativity

• Let data and content out – go to them• Both ways – allow partners to share

with you

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www.caboodle.org.uk

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Ones to watch…

www.foodgloriousfood.org.uk/my-patch

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www.channel4.com/history

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www.sciencemuseum.org.uk/launchpad/launchball/

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www.parliament.uk/bigben

Page 30: Born Digital: meeting the needs of your youngest online audiences

4 top tips:

• Dive in – total immersion • Choose your game• Make it work• Share nicely!

[email protected]