Sub- Public relation management Topic- Brand IPL

PRESENTED TO – CHINTAN SIR

Bal-bharati college of commerce

Presenters

ANKISH MAURYA (19)DHARMISTH PADIA (20)KISHAN PANCHAL (21)NIYATI PANDYA(22)ANISHA PATEL (23)KINJAL PATEL (24)

Topic’s

Introduction HistoryAuction Owners Sponsors FranchiseesBroadcastersPublic  voice Conclusion

Brand IPL

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.“

The Indian Premier League (IPL) is a professional league for Twenty20 cricket championship in India. It was initiated by the Board of Control for Cricket in India (BCCI), headquartered in Mumbai, Maharashtra and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league's Chairman and Commissioner.

HISTORY

The inaugural season of the tournament started on 18 April 2008 and lasted for 96 days with 99 matches scheduled.

Team 2008 2009 2010 2011 2012 2013CSK R SF W W RDD SF SF GS GS SFKXIP SF GS GS GS GSKKR GS GS GS SF WMI GS GS R SF SFRR W GS GS GS GSRCB GS R SF R GSPWI N/A N/A N/A GS GSSRH N/A N/A N/A N/A N/ADC GS W SF GS GS N/AKTK N/A N/A N/A GS N/A N/A

W = Winner; R = Runner ; SF = Semi Finalist; GS = Group stage; N/A = Not Played

AUCATION

IPL conduct cricket matches every year during April and may month for entertainment for public, before IPL matches they have auction of players were they are sold which are purchase by any one IPL franchise for which they are paid to players. this year IPL auction will conduct by Pepsi company.

Team price(In millions)(2012)

Mumbai Indians6076

Bangalore Royal Challengers 6060

Hyderabad Deccan Chargers 5851

Chennai Super Kings4941

Delhi DareDevils4552

Punjab Kings XI Punjab 4130

Kolkata Knight Riders 4308

Rajasthan Royals 3638

Franchisees

Franchising is the practice of using another firm's successful business model.

Broadcasters

Broadcasting is the distribution of audio and video content to a dispersed audience via any audio or visual mass communications medium, but usually one using electromagnetic radiation (radio waves).

Broadcasters Territory

   

ITV United Kingdom

Rogers Canada

Setanta Ireland

NEO United States

Echostar United StatesAstro Malaysia

Super Sport South Africa & Sub-Saharan territories

Pehla Platform Middle East

PCCW Hong Kong

Star Hub Singapore

Set Max Indian sub-continent

GEO SUPER Pakistan

Sports Max Caribbean Islands

Carlton Sports Network Sri Lanka

Public  voice

yesno

DO you like IPL ?

25%

75%

Do you think to watch an IPL is waste of time and money?

yesno

80%

20%

Do you think it has an negative effect on Indian Cricket team?

yesno

60%

40%

Bibliography

http://en.wikipedia.org/wiki/IPLhttp://ipl2013.indialist.org/tag/ipl-2013-officia

l-broadcasters/http://www.iplt20.com/Googel-IPL 2013http://ipl.india.cricketworld4u.com/teams/ind

ex.php

THANK YOU……..!!