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ASTD- American Society for Training and Development 2009 (Washington-USA). Speaker: Conrado Schlochauer, senior-partner of Business Laboratory SSJ
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CreativityStyle
Brazilian
am I?
Why
Whoare you here
today?
Help you to
creativity training program
goalmy
develop and/or deliver a
creativitywhy ?
The world is flatGeneration Y
Technology, technology, technology...
Social Network
Inovation now!!!
as acreativity
language
creativityand
inovationas a
creativity
language
factssome
on creativity development?
rateyourself
How do you
?
factsabout learning creativity
Creative and non creative personsIs it possible to develop creativity? The myth of inspiration
amabile HBS
C
knowledge
motivation skills
CreativityStyle
Brazilian
multicult flex improflexibility improvisationmulticulturality
Brazil
Creativity
Training Programs
multicult flex improflexibility improvisationmulticulturality
Multiculturality Braziland
dad
me
N
mom
definitionsCulture n.
mi·cro·cul·ture n.
The behaviors and beliefs characteristic of a particular social, ethnic, or age group.
The distinctive culture of a small group of people within a limit
Cultural Borders and Mental BarrierThe relationship between living abroad and creativityJournal of Personality and Social Psychology
The task is to figure out, using only the objects on the table, how to attach the candle to the wall so that the candle burns properly and does not drip wax on the table or the floor.
The more time individuals had spent living abroad (but not traveling abroad), the more likely they were to solve the Duncker candle problem.
“
“
How to use
in creativivity training programs
Participants form different places/areas
Offer of different views/ force different
perspectives
Role play
Case studiesMovies
Changing “shoes”
multiculturality
25de março
street
pinacotecamuseum
flexibilityA long history
beingflexiblof e
Myth of the
onerightanswer
Acceptance of theweirdness“ “
How can you make people
in a creativity training programmore flexible?
ideagenerating
tools
Random
Choose a problem/opportunity, write it down and forget it for a while
stimulus
Random
Choose a problem/opportunity, write it down and forget it for a while
Choose a “thing” (noun, tangible)
stimulus
Random
Choose a problem/opportunity, write it down and forget it for a while
Choose a “thing” (noun, tangible)
Describe it in simple sentences
stimulus
Random
Choose a problem/opportunity, write it down and forget it for a while
Choose a “thing” (noun, tangible)
Describe it in simple sentences
“Solve” the problem with the formula:
If than
stimulus
sentence problem
www.mycoted.com
Improvisationp
is the mother ofNecessity “
“invention
Plato, in Republic
Improvisation
feijoada
good outcomewithfewer resources
build onother people’s ideas
brainstormingrules
Focus on quantity
Withhold criticismWelcome unusual ideas
Combine and improve ideas
improvisation in the creativity training program
Ximprovisation
yes, and... no, but...
amabile HBS
C
knowledge
Multiculturality
Improvisation
motivation
skills
brings
brings bringsflexibility
Obrigado! [email protected]
