Brian - Unit 14 LO1 - Sample Pre-Production Materials
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OCR - LEVEL 3 CAMBRIDGE INTRODUCTORY DIPLOMA IN MEDIA - UNIT 14: CANDIDATE NAME: BRIAN MIGUEL INSUA CANDIDATE NUMBER: 6055 CENTRE NAME: ST ANDREWS CATHOLIC SECONDARY SCHOOL CENTRE NUMBER: 64135
Brian - Unit 14 LO1 - Sample Pre-Production Materials
1. O C R - L E V E L 3 C A M B R I D G E I N T R O D U C T O RY
D I P L O M A I N M E D I A - U N I T 1 4 : C A N D I D A T E N A M
E : B R I A N M I G U E L I N S U A C A N D I D A T E N U M B E R :
6 0 5 5 C E N T R E N A M E : S T A N D R E W S C A T H O L I C S E
C O N D A RY S C H O O L C E N T R E N U M B E R : 6 4 1 3 5
2. C O N T E N T S Front Cover Sketch Double Page Spread Sketch
Front Cover Graphic Layout Double Page Spread Graphic Layout Front
Cover Final Draft Double Page Spread Final Draft House Style Mood
Board Draft Article Photography Plan Prop & Equipment
Production Plan Summary
3. F R O N T C O V E R S K E T C H D O U B L E PA G E S P R E A
D S K E T C H P R E - P R O D U C T I O N M A T E R I A L S
4. F R O N T C O V E R S K E T C H V 1 FRONT COVER SKETCH V1 M
O J O J U LY 2 0 1 1 ( # 2 1 2 )
5. F R O N T C O V E R S K E T C H V 2 FRONT COVER SKETCH V2 M
O J O O C T O B E R 2 0 1 4 ( # 2 5 1 )
6. D O U B L E PA G E S P R E A D S K E T C H V 1 DOUBLE PAGE
SPREAD SKETCH V1 M O J O J U LY 2 0 1 1 ( # 2 1 2 )
7. D O U B L E PA G E S P R E A D S K E T C H V 2 DOUBLE PAGE
SPREAD SKETCH V2 M O J O O C T O B E R 2 0 1 4 ( # 2 5 1 )
8. F R O N T C O V E R G R A P H I C L AY O U T D O U B L E PA
G E S P R E A D G R A P H I C L AY O U T P R E - P R O D U C T I O
N M A T E R I A L S
9. F R O N T C O V E R G R A P H I C L AY O U T FRONT COVER
GRAPHIC LAYOUT
10. F R O N T C O V E R G R A P H I C L AY O U T FRONT COVER
GRAPHIC LAYOUT The verbal code of the main headline denotes that
The Genius Returns. The word The connotes that Kate Bush is the one
and only; conveying how special and unmissable her return is.
Furthermore, the noun Genius reaffirms the idea that her return is
unmissable and at the same time places her on a pedestal once again
conveying how special and talented an artist Kate Bush is.
Likewise, the use of the word Returns conveys the importance of her
comeback; thus generating fanfare and hype for her reappearance.
For my magazine, I intend to repeat this convention (Steve Neale -
Genre Repetition & Difference) as the language techniques used
engage the reader and entice them to read further. Furthermore, the
exaggeration of The Genius connotes how unmissable her return is,
further enticing readers.
11. F R O N T C O V E R G R A P H I C L AY O U T FRONT COVER
GRAPHIC LAYOUT Additionally, the 20 Page Special! verbal code
connotes the exclusivity and magnitude of the story (Galtung &
Ruge - News Values), denoting that 20 pages are especially
committed to covering the story. The fact that the text is written
in capitals and in pink and placed in front of a white background
is designed to be eye-catching; engaging the reader and enticing
the consumer to purchase a copy of the magazine (Galtung & Ruge
- Visual Imperatives). Similarly, the emphasis on the verbal code
Special reaffirms the exclusivity and the number of pages devoted
to her story reinforces the importance of her stardom and again
reminds the reader of the magnitude (Galtung & Ruge - News
Values) of the story. For my magazine, I intend to repeat this
convention (Steve Neale - Genre Repetition & Difference) as the
visual imperative (Galtung & Ruge - Visual Imperatives) further
entices consumers by conveying the exclusivity and magnitude of the
story (Galtung & Ruge - News Values).
12. F R O N T C O V E R G R A P H I C L AY O U T FRONT COVER
GRAPHIC LAYOUT In addition, the promotion on the very top left of
the copy is a non verbal code designed to catch the readers eye and
entice them to buy a copy of the magazine by offering the consumer
incentives (Galtung & Ruge - Visual Imperatives) for instance,
a collection of songs on a CD included with the magazine. Mojo
includes a physical CD as an incentive to appeal to their main
target audience, which according to Hartleys Subjectivities, are
predominantly male and in their 40s and 50s with a social profile
of ABC1 (Those who grew up with predominantly physical media as
opposed to digital media). For my magazine, I intend to repeat this
convention (Steve Neale - Genre Repetition & Difference) to
entice consumers to purchase a copy of my magazine by giving the
impression of a better deal - through the use of the word free, the
consumer will think that the deal is better.
13. F R O N T C O V E R G R A P H I C L AY O U T FRONT COVER
GRAPHIC LAYOUT Another element used by Mojo magazine is
technological convergence. On the binder of the magazine itself,
information about the issue number, date and the web address is
displayed, linking to the magazines online presence, Mojo4Music.
This allows consumers to be able to find more content online and
allows Mojo to be able to bring their community of consumers to
their online web presence. For my magazine, I intend to repeat this
convention (Steve Neale - Genre Repetition & Difference) as by
having a presence online, my magazine will be able to create a
rapport with the target readership.
14. F R O N T C O V E R G R A P H I C L AY O U T FRONT COVER
GRAPHIC LAYOUT The denotations of the masthead Mojo connotes the
idea of mojo as a noun defined as a magical charm - this conveys
the charm of the classic rock era and, as a brand, appeals to Mojos
primary readership of men in their 40s and 50s (Hartleys
Subjectives). The masthead is the largest element on the magazine,
connoting the importance of the brand (as if to say Mojo presents).
Written in large, bold white capital letters with a dark outline is
designed to be eye-catching and thus engaging the attention of the
reader. For my magazine, I intend to repeat this convention (Steve
Neale - Genre Repetition & Difference) as the masthead - the
name of the magazine - builds and establishes the brand identity.
The cosumer will then associate the name with the unique selling
point of the magazine.
15. F R O N T C O V E R G R A P H I C L AY O U T FRONT COVER
GRAPHIC LAYOUT The denotation of the strap line The Music Magazine
is a simple yet strong statement connoting the quality and stature
of Mojo in the sense that the word the suggests that this is the
place to be and that the consumer wont need to go anywhere else.
The fact that the strap line is in front of the masthead reaffirms
the branding and the promoting the brand as the only destination
for music lovers. For my magazine, I intend to repeat this
convention (Steve Neale - Genre Repetition & Difference) as the
strapline conveys to the consumer the unique selling point of the
magazine - this should entice the consumer to then purchase a copy
of the magazine.
16. F R O N T C O V E R G R A P H I C L AY O U T FRONT COVER
GRAPHIC LAYOUT The denotation of the main image is that of a middle
close-up of Kate Bush - a technical code that utilises the Star
Appeal (Richard Dyer- Star Appeal) of Kate Bush to entice consumer
to purchase a copy of the magazine. The fact that shes looking
straight at the camera entices consumers to buy a copy as she is
looking directly at the consumer - involving them and appearing to
relate and empathise with them. For my magazine, I intend to repeat
this convention (Steve Neale - Genre Repetition & Difference)
as the Star Appeal (Richard Dyer - Star Appeal) will attract
readers and entice consumers to purchase a copy of my
magazine.
17. F R O N T C O V E R G R A P H I C L AY O U T FRONT COVER
GRAPHIC LAYOUT The verbal code of the cover lines, which are found
down the right hand side of the magazine, are secondary stories.
The colours of the text as well as the size of the font to add
emphasis to the bands. The captions underneath the artists are
short and snappy statements designed to interest the reader and
encourage consumers to purchase a copy of the magazine in order to
satisfy the curiosity created by the cover lines. For my magazine,
I intend to repeat this convention (Steve Neale - Genre Repetition
& Difference) as these inform the consumer of the other main
stories - additional content - within the magazine, which will
inform or entertain (Katz - Uses & Gratications Theory).
18. F R O N T C O V E R G R A P H I C L AY O U T FRONT COVER
GRAPHIC LAYOUT The price, which is located by the bar code on the
bottom right hand side of the magazine, denotes the magazine is
4.80 which is a premium price for a monthly music magazine. This is
because Mojo magazine is predominantly aimed at audience profile
ABC1, meaning consumers are more wealthy and educated in comparison
to other magazines. For my magazine, I intend to change this
convention (Steve Neale - Genre Repetition & Difference) by
starting with a lower price point in order to entice consumers and
compete with Mojo, building up a reputation before increasing the
price.
19. D O U B L E PA G E S P R E A D G R A P H I C L AY O U T
DOUBLE PAGE SPREAD GRAPHIC LAYOUT
20. D O U B L E PA G E S P R E A D G R A P H I C L AY O U T
DOUBLE PAGE SPREAD GRAPHIC LAYOUT The verbal code of the main
headline in this double page spread is written in capitals and in
large, bold font in order to catch the attention of the reader
(Galtung & Ruge Visual Imperatives). Furthermore, the main
headline is typically a short, snappy statement (a rhetorical
question is often used as a main headline) designed to draw the
readers curiosity and entice them to read further. For example, the
word thrill is used in order to connote excitement and pleasure
whilst the connotations of the chase makes the reader question what
is being chased. For my magazine, I intend to repeat this
convention (Steve Neale - Genre Repetition & Difference) in
order to catch the attention of the reader as well as grow the
readers curiosity to entice them to read the article.
21. D O U B L E PA G E S P R E A D G R A P H I C L AY O U T
DOUBLE PAGE SPREAD GRAPHIC LAYOUT The verbal code of the stand
first is typically found underneath the main headline and above the
main body of the article. Its role is to provide basic
information/a background on the topic of the article, summarising
what the article is about. In this stand first, the words Genius
Alchemy are used to cater to the target audience of intelligent and
affluent individuals. Moreover, by highlighting the key names in
the stand first, the magazine draws the readers attention and
utilises Star Appeal (Richard Dyer - Star Appeal) in order to
connote their importance and entice the reader to read further. For
my magazine, I intend to repeat this convention (Steve Neale -
Genre Repetition & Difference) in order to inform and educate
(Katz - Uses & Gratications) the reader by providing context
for the article.
22. D O U B L E PA G E S P R E A D G R A P H I C L AY O U T
DOUBLE PAGE SPREAD GRAPHIC LAYOUT The verbal code of the quote is
embedded in the stand first rather than the more typical visual
imperative of a pullout quote as the target readership for the
magazine are more intelligent and affluent. The denotation of the
quote, Kate knew exactly what she wanted discovers Mark Blake
entices the reader to read further to uncover how. For my magazine,
I intend to repeat this convention (Steve Neale - Genre Repetition
& Difference) except to use a more powerful quote as to grip
the readers attention and entice them to read further.
23. D O U B L E PA G E S P R E A D G R A P H I C L AY O U T
DOUBLE PAGE SPREAD GRAPHIC LAYOUT The visual imperative (Galtung
and Ruge - Visual Imperatives) of the main image, which takes up
the entire page, utilises Star Appeal (Richard Dyer - Star Appeal)
to entice readers to read the article. The fact that Kate Bush in
heavy make-up and is striking a pose which immortalises Kate Bush.
Additionally, the image bleeds onto next page - which links both
the image and the article - thus unifying the double page spread.
For my magazine, I intend to repeat this convention (Steve Neale -
Genre Repetition & Difference) as the Star Appeal (Richard Dyer
- Star Appeal) can be used to further entice consumers to buy a
copy of the magazine and read further, serving as a visual
Imperative (Galtung & Ruge Visual Imperatives) to illustrate
the points made in the article as well as to draw and engage the
attention of the reader by breaking up the text and linking the
article.
24. D O U B L E PA G E S P R E A D G R A P H I C L AY O U T
DOUBLE PAGE SPREAD GRAPHIC LAYOUT The verbal code of the caption
provides context on the main image. Typically in smaller, bold
font, the caption simply supplements the main image and provides a
background for what the image is about. For my magazine, I intend
to repeat this convention (Steve Neale - Genre Repetition &
Difference) in order to inform and educate (Katz - Uses &
Gratications) the reader of the context of the image.
25. D O U B L E PA G E S P R E A D G R A P H I C L AY O U T
DOUBLE PAGE SPREAD GRAPHIC LAYOUT The visual imperative (Galtung
and Ruge - Visual Imperatives) of the block capital provides a
visual imperative to break up the text-heavy body and creates a
starting point for the reader to start reading the article.
Furthermore, the fact that the block capital is a letter I
increases the curiosity of the reader and entices them to find out
what the I begins. For my magazine, I intend to repeat this
convention (Steve Neale - Genre Repetition & Difference) as the
block capital breaks up the texts and serves as a visual imperative
(Galtung & Ruge - Visual Imperatives) giving the reader a
starting point.
26. F R O N T C O V E R F I N A L D R A F T D O U B L E PA G E
S P R E A D F I N A L D R A F T P R E - P R O D U C T I O N M A T E
R I A L S
27. F R O N T C O V E R G R A P H I C L AY O U T Charm - is a
noun that connotes the power or quality of delighting/attracting/
fascinating others. This appeals to the target audience by
reminding them of the charm of the classics era, which appeals to
those who are oriented in the past (Resigned - Psychographics) or
interested in the older, classics. The Strapline is a statement
that describes the unique selling point of magazine - typically
simple, short and catchy - designed to be memorable - which unites
to create brand. Strapline for my magazine draws inspiration from
Mojo, Kerrang! and Q magazine - utilising carefully selected
language to convey the unique selling point and advertise the
brand.
28. F R O N T C O V E R G R A P H I C L AY O U T Similar to
Mojo (Genre Repetition & Difference - Steve Neale), will
utilise black and white images - Visual Imperative (Galtung &
Ruge) connoting era - also, black and white images channel focus of
consumer towards star (Richard Dyer - Star Appeal). Colour images
will be used to appeal to youth - connotes energy and potential of
upcoming stars - also coloured behind the scenes photos to make
stars more relatable - allows audience to identify with artists
(Katzs Uses & Gratifications). Main images on Front Cover and
Double Page Spread will be medium close-up shots with stars looking
directly at camera - addresses the reader - builds rapport with
consumer - entices audience.
29. F R O N T C O V E R G R A P H I C L AY O U T Will appeal to
younger audience through offering incentives such as a free
song/ep/album from iTunes appeals to younger audience as digital
content is far more prominent than physical media (Discovery -
Psychographics). Will include a physical CD with issue to appeal to
older audience who are more comfortable with physical media
(Resigned - Psychographics).
30. F R O N T C O V E R G R A P H I C L AY O U T Charm will
contain content that also focuses on classic rock & up and
coming rising stars, similar to Mojo and many other music magazines
such as Q and NME (Genres Repetition and Difference - Steve Neale)
Classic rock (such as The Beatles) will appeal to both younger and
older audiences whilst rising stars will particularly appeal to the
younger audience (i.e. YouTube stars such as Against The Current)
Furthermore, Against The Currents online presence makes them more
relatable to the younger audience. (Audience Appeal).
31. F R O N T C O V E R G R A P H I C L AY O U T Similar to
Mojo, will be released monthly - complete with high quality and
eloquently written informative content (Katz Uses &
Gratifications) aimed to appeal to the youth market (16-24 year
olds in the ABC1 demographic - Hartleys Subjectivities) and
intelligent, educated men aged 45-55 in the ABC1 demographic
(Hartleys Subjectivities). Price will be lower than Mojos (3.99)
(in order to appeal to the youth market) however will be more
expensive than other magazines due to high-quality content and
target audience (ABC1 profile - middle/upper middle class - more
wealthy - Hartleys Subjectivities).
32. Similar to Mojo, will place headline at top left of D.P.S.
- write in large, bold text to draw attention - cater font to music
focus (i.e. serif = classic rock, sans-serif = contemporary music).
Will place Charm logo and Exclusive sticker to further promote
Charm - advertising unique selling point (in this case, the
exclusive content) over other magazines. D O U B L E PA G E S P R E
A D G R A P H I C L AY O U T
33. Stand First - will place underneath headline (like Mojo) -
differentiate from main body with bold font - written to inform yet
be vague enough to increase readers curiosity & entice them to
read further. Main body text - will use serif font to connote
classic rock articles and will use sans-serif font to connote
contemporary music. D O U B L E PA G E S P R E A D G R A P H I C L
AY O U T
34. Drop Capital - will copy Mojo and incorporate drop capital
on second page of D.P.S. to break up text & provide audience
with eye-catching starting point. Q&A - will replicate Mojo
(Genres Repetition and Difference - Steve Neale) and place
questions and responses in a box w/ a border - will differentiate
Questions by using bold font - will also use controversial/shocking
pullout quote to engage reader & entice consumer to read
further. D O U B L E PA G E S P R E A D G R A P H I C L AY O U
T
35. One of the conventions on Mojos articles and features is
the inclusion of fact files and pullout quotes that are placed in
colourful boxes surrounding the main body to catch the readers
attention. In terms of technological convergence, for social media
links, Charms Twitter has been included as well as a link to Charms
website in order to connect to an audience that is increasingly
moving towards digital media. D O U B L E PA G E S P R E A D G R A
P H I C L AY O U T
36. Images - inspired by Mojo, will use black & white
images to connote classic rock era & will use colour images to
connote contemporary music. Caption - will be short and sweet,
providing context for the images on the double page spread. D O U B
L E PA G E S P R E A D G R A P H I C L AY O U T
37. H O U S E S T Y L E F O N T S T Y L E C O L O U R S C H E M
E C O N T E N T & L A N G U A G E P R E - P R O D U C T I O N M
A T E R I A L S
38. F O N T S T Y L E S ( M A S T H E A D ) Charm will copy the
font Mojo uses for its masthead (Genres Repetition and Difference -
Steve Neale) which is a mixture of two fonts. To keep it simple,
Charm will use only one of the two fonts, namely the Lithos Black
font as it connotes the genre and era/style of music the magazine
will cover. The groovy character styles of the font is a
representation of music mentioned in the magazine and the era/style
of music itself (Signier - De Saussure). (Lithos Black) (Metro
Black 2 - only the J in Mojo)
39. F O N T S T Y L E S ( C O N T E N T ) The font for main
body will vary depending on the topic of the content. A Serif font
will be used for sections covering music from the classic era of
the 1960s, 70s, 80s & 90s (for a more sophisticated &
intelligent look). Whilst a Sans-Serif font will be used for
sections covering contemporary music - for instance rising stars,
current gossip etc. (for a more casual & young look).
40. C O L O U R S C H E M E Colours to use: Black, White, Red
& Yellow common colour scheme used in music magazines powerful
colours used to attract attention (Signifiers - De Saussure). Red
colour of energy, passion, action, ambition and determination warm,
positive colour that conveys powerful masculine energy draws
attention to itself and demands to be noticed. Black colour of
power and authority creates a barrier between itself and outside
world thus offers feeling of protection connotes sophistication and
seriousness favoured by the youth market who are still trying to
find own sense of identity.
41. C O L O U R S C H E M E Colours to use: Black, White, Red
& Yellow common colour scheme used in music magazines powerful
colours used to attract attention (Signifiers - De Saussure). White
colour of perfection, purity and completion suggests fairness,
neutrality and balance symbolises clean slate a blank canvas ready
to be written upon calming effect due to connotations of
simplicity, organisation and efciency. Yellow colour of mind and
intellect connotes optimism, creativity, wisdom and logic
represents the mind and intellect colour of expression stimulates
logic/analytical side of brain promotes wisdom and academic
prociency.
42. C O N T E N T & L A N G U A G E Language - Will contain
content that also focuses on classic rock & up and coming
rising stars (Genres Repetition and Difference - Steve Neale) (i.e.
YouTube stars such as Against The Current) Classic rock (such as
The Beatles) will appeal to both younger and older audience whilst
rising stars will particularly appeal to younger audience (Audience
Appeal). Against The Currents online presence makes them more
relatable to younger audience.
43. C O N T E N T & L A N G U A G E Content will also be
eloquently written - designed to inform and educate the target
audience (Katz Uses & Gratications) (intelligent individuals in
the ABC1 demographic - focusing on both young [the 16-25 bracket]
and the old [the 40+ bracket]) (Hartleys Subjectivities) - Content
aimed at Explorers (seek discovery - energy, individualism and
experience - values difference and adventure) (younger demographic)
& Resigned (seek survival - rigid and authoritarian values -
interested in past and tradition) (older demographic)
(Psychographics).
44. M O O D B O A R D P R E - P R O D U C T I O N M A T E R I A
L S
45. C H A R M M O O D B O A R D In order to establish the
vision for the magazine, a mood board was created which encompasses
all the elements into a visual illustration which acts as a guide
for creating the magazine. The mood board includes mastheads,
logos, straplines, colours and images.
46. C H A R M M O O D B O A R D Mojo - The Worlds Best Music
Magazine Kerrang - The Worlds Biggest Selling Weekly Rock Magazine
Q Discover Great Music
47. D R A F T A R T I C L E P R E - P R O D U C T I O N M A T E
R I A L S
52. P H O T O G R A P H Y P L A N P R E - P R O D U C T I O N M
A T E R I A L S
53. L O C AT I O N S R E C C E Location (Time) (Date) (Why?)
Green screen image for clean background - allows for modification
of background. (best done indoors where good lighting is available)
(date?) Tonys garage - has a bar, darts - looks like somewhere a
band would hang out. (Thursday evening) (6 November 2014) Picture
Needed/Required (Shot Type) (Props/Equipment/) (Lighting)
(Person/People) (Why) Colour images - to appeal to youth - connote
energy and youth - to be used on front cover for main image. (Shot
type - medium close-up of artist looking directly at camera)
(Props/Equipment - casual clothing for youth pop/rock genre i.e.
leather jacket, hoody, skinny jeans, trainers/ sneakers) (People -
3 band members - 2 guys & 1 girl) Colour images - to appeal to
youth - connote energy and youth - to be used on double page spread
for behind-the-scenes images, album art - to support article with
images. (Shot types - medium, medium-close ups, close-ups of
artists practicing, hanging-out, writing lyrics) (Props/Equipment -
casual clothing for youth pop/rock genre i.e. leather jacket,
hoody, skinny jeans, trainers/sneakers) (People - 3 band members -
2 guys & 1 girl) Permission Needed (Who) (Why?) Permission to
use green screen from owner. Permission from photography teacher to
use photography room for lighting, location and set-up of green
screen. Permission from subjects to be featured in the magazine.
Permission from Tony, James and Amelia to be my subjects.
Permission from Tony to use his garage as a setting. Potential
Hazards/Risks (Location Specific) (Why?) Carry out a Risk
Assessment - Health & Safety at Work Act (1974) and Health
& Safety at Work Regulations (1999) - Requirement of qualified
first aider, Employer responsible for health, safety & welfare
(location, equipment must not endanger people), Duty of individual
to take reasonable care of themselves and any other person who may
be affected by his/her actions, Implement health & safety
measures based on risk assessment. Location Specific Risks -
Musical Instruments, Equipment, etc. Employers Liability Insurance,
Material Damage and Business Interruption Insurance. Carry out a
Risk Assessment - Health & Safety at Work Act (1974) and Health
& Safety at Work Regulations (1999) - Requirement of qualified
first aider, Employer responsible for health, safety & welfare
(location, equipment must not endanger people), Duty of individual
to take reasonable care of themselves and any other person who may
be affected by his/ her actions, Implement health & safety
measures based on risk assessment. Location Specific Risks - Darts,
Alcohol, Musical Instruments, Steps, Equipment, etc. Employers
Liability Insurance, Material Damage and Business Interruption
Insurance.
54. P H O T O G R A P H Y P L A N These are the inspirational
images I used in order to get a feel for the style and type of
images I wanted to take and subsequently include in my
magazine.
55. T E S T P H O T O G R A P H Y Contemporary images for Charm
magazine will be in colour - whilst articles focusing on artists
from the classic era of music will be accompanied by black and
white images. The images are of my friends garage, which he has
converted into a man cave - where there is a dart board, a TV and a
small bar amongst other things. As he is in a band himself, the
location is perfect for writing music and spending time with his
band members - which is the perfect setting for taking images to
accompany an article on Against The Current (contemporary up &
coming band).
56. T E S T P H O T O G R A P H Y Here are some examples of
some test images, where I was trying to find the right location,
perspective, shot type and style before taking the actual images.
Similar to Mojo, Charm will utilise black and white images for
artists from the classics to connote the era. Likewise, colour
images will be used for contemporary artists to connote the energy
and potential of upcoming stars to appeal to the youth. The main
images on the Front Cover and Double Page Spread will be medium
close- up shots with the artists looking directly at the camera.
This addresses the reader and thus builds rapport with the
consumer, enticing them to buy the magazine.
57. P H O T O G R A P H Y P L A N These are the images I took,
with the help of my friends Amelia, James and Tony. Taken in Tonys
converted garage, I attempted to match the style and feel of the
inspirational images on the previous slide - which was a shot of
the band members sat on the couch looking at the camera. As the
band members are quite young, I asked Amelia, James and Tony to
wear somewhat casual clothes - clothes that youth with a passion of
rock would wear. Thus, Tony wore a Gibson-branded shirt, Amelia
wore a leather jacket and James wore an AC/DC-branded shirt. One of
the two images on the left can be used for the main image in the
double-page spread.
58. P H O T O G R A P H Y P L A N In these next set of images,
I based the look and feel of the images from the draft interview
(which used accurate information from several interviews) in which
Chrissy notes that the band spent a lot of time just chilling out
with each other. Thus, I asked Amelia, James and Tony to play darts
to try and capture the idea of the band members simply bonding and
having fun together, which is the only staged image (top right).
The two images bellow are improvised images of the three of them
just fooling around and having fun.
59. And finally for the front cover, I asked them to pose in
front of a plain wall (which would make creating the front cover
image in Photoshop much easier). Similar to my magazine of
inspiration (Mojo), I attempted to match the front cover image
style - which was a medium shot of the artist looking directly into
the camera. P H O T O G R A P H Y P L A N
60. P H O T O G R A P H Y P L A N The Post-Production Effects
that will need to be applied to these images, in particular the
Front Cover and Double Page Spread images, will be to glamourise
the subjects in the images (increasing the brightness, retouching
the images, removing pimples etc, ) - in order to give the
impression perfection - consequently conveying their status and to
further bring out their Star Appeal (Richard Dyer).
61. P H O T O G R A P H Y P L A N The effects and manipulations
made in Photoshop were designed to increase the glamour and star
appeal of the images. This was done by isolating each subject and
adding a diffuse glow to each subject, which created a glow around
their face, increasing vibrance, saturation and contrast as well as
manipulating the shadows and highlights. The resulting image is the
final image used on the front cover.
62. P R O P & E Q U I P M E N T L I S T P R E - P R O D U C
T I O N M A T E R I A L S
63. P R O P L I S T Props needed were primarily costume-related
and instruments. In this sample image, the instrument is a Fender
acoustic guitar and the costume related props were clothing items
such as rock-themed clothing, leather jackets, pendants etc.
64. E Q U I P M E N T L I S T These items formed part of the
main equipment used during the shoot. The camera, my 650D with an
STM lens, shoots high-res images and a tripod was used to ensure
that the images were composed correctly and sharp. In terms of
lighting, studio lights were used to ensure that the subjects were
lit correctly.
65. P H O T O G R A P H Y E Q U I P M E N T These were the
hardware and software requirements for producing Charm. Photoshop
CC 2014 was installed on the MacBook Pro for developing the
pre-production materials such as the Flat Plan and the draft front
cover and double page spread.
66. P R O D U C T I O N P L A N K E Y J O B R O L E S R E S O U
R C E S L O G I S T I C S P R E - P R O D U C T I O N M A T E R I A
L S
67. P R O D U C T I O N P L A N Week Commencing (November 3,
2014) Monday Tuesday Wednesday Thursday Friday Meeting with team to
establish publication date of magazine. Create production schedule.
Editorial meeting to decide content ideas for upcoming issue,
including features, articles, images, interviews. Decide budget,
allocating finances and resources for content acquisition and
production. Content acquisition - commission in-
house/external/free lance writers and editors to create content for
magazine. (Includes research by journalists & reporters for
stories, conducting interviews, producing images/ illustrations/
graphics etc.) Content acquisition - commission in-
house/external/free lance writers and editors to create content for
magazine. (Includes research by journalists & reporters for
stories, conducting interviews, producing images/ illustrations/
graphics etc.) Content acquisition - commission in-
house/external/free lance writers and editors to create content for
magazine. (Includes research by journalists & reporters for
stories, conducting interviews, producing images/ illustrations/
graphics etc.) Content acquisition - commission in-
house/external/free lance writers and editors to create content for
magazine. (Includes research by journalists & reporters for
stories, conducting interviews, producing images/ illustrations/
graphics etc.) Deadline Deadline Deadline Deadline Deadline (End of
Day November 3, 2014) (End of Day November 14, 2014) (End of Day
November 14, 2014) (End of Day November 14, 2014) (End of Day
November 14, 2014)
68. Week Commencing (November 10, 2014) Monday Tuesday
Wednesday Thursday Friday Content acquisition - commission in-
house/external/free lance writers and editors to create content for
magazine. (Includes research by journalists & reporters for
stories, conducting interviews, producing images/ illustrations/
graphics etc.) Sub-editing/quality control - editors/ sub-editors
check accuracy of facts & information, spelling, punctuation
& grammar, ensure all pages follow house style.
Sub-editing/quality control - editors/ sub-editors check accuracy
of facts & information, spelling, punctuation & grammar,
ensure all pages follow house style. Layout - Layout team work on
magazine layout and house style (utilising Desktop Publishing
Programs such as InDesign or Pagemaker for layout and typesetting
articles) Layout - Layout team work on magazine layout and house
style (utilising Desktop Publishing Programs such as InDesign or
Pagemaker for layout and typesetting articles) Deadline Deadline
Deadline Deadline Deadline (End of Day November 10, 2014) (End of
Day November 12, 2014) (End of Day November 12, 2014) (End of Day
November 17, 2014) (End of Day November 17, 2014) P R O D U C T I O
N P L A N
69. Week Commencing (November 17, 2014) Monday Tuesday
Wednesday Thursday Friday Layout - Layout team work on magazine
layout and house style (utilising Desktop Publishing Programs such
as InDesign or Pagemaker for layout and typesetting articles)
Proofreading & Finalise magazine - sample hardcopy printed for
editorial team to review, scrutinise & correct on DTP file.
Printer Proofs & Pre-Press - DTP file sent to printing company,
including resources namely fonts & images - printing company to
print of several review copies for editors for final checks. Once
finalised, mass printing commences. Mass Printing of magazine -
mass published ready for consumers. Distribution - printing company
to package and distribute to warehouse, where copies will be
shipped/delivered/ distributed to consumers/retail. Deadline
Deadline Deadline Deadline Deadline (End of Day November 17, 2014)
(End of Day November 18, 2014) (End of Day November 19, 2014) (End
of Day November 20, 2014) (End of Day November 27, 2014) P R O D U
C T I O N P L A N
70. Week Commencing (November 24, 2014) Monday Tuesday
Wednesday Thursday Friday Distribution - printing company to
package and distribute to warehouse, where copies will be
shipped/delivered/ distributed to consumers/retail. Distribution -
printing company to package and distribute to warehouse, where
copies will be shipped/delivered/ distributed to consumers/retail.
Distribution - printing company to package and distribute to
warehouse, where copies will be shipped/delivered/ distributed to
consumers/retail. Distribution - printing company to package and
distribute to warehouse, where copies will be shipped/delivered/
distributed to consumers/retail. Magazine Delivery Day - available
in retail stores/ delivered to consumers. Deadline Deadline
Deadline Deadline Deadline (End of Day November 27, 2014) (End of
Day November 27, 2014) (End of Day November 27, 2014) (End of Day
November 27, 2014) (Beginning of Day November 28, 2014) P R O D U C
T I O N P L A N
71. K E Y J O B R O L E S ( C O N T E N T A C Q U I S I T I O N
) In terms of content acquisition for the magazine, one of the
methods of obtaining content would be to hire freelancers, who work
on a job-to-job basis rather than a constant annual salary.
Freelance fees vary depending on experience and ability however the
average freelance fee per 1000 words is 420 on a relatively small
publication and 700 for a large publication. Similarly, for
freelance photography work, rates should start at 400 per day and
no photographer should work for less than 250 per day. Hiring
magazine journalists who are just entering the industry at graduate
level would earn a starting salary of approximately 15,000 to
26,000 - which could be as low as 12,000. These include staff
writers, graduate writers and journalism trainees.
72. K E Y J O B R O L E S ( E D I T O R I A L ) In regards to
the editorial side of the magazine production process, the
following personnel required are: Editorial Assistants. Starting
salaries for editorial assistants range between 15,000 and 23,000.
However they vary depending on the type and size of the
publication. A Copy Editor. A Copy Editor can expect to earn a
starting salary of around 16,000 with those who are experienced
earning over 25,000. Starting salaries for designers are between
15,000 - 19,000 per year, with more experienced designers and lead
designers earning between 25,000 and 50,000. With experience,
salaries for senior staff are averaging between 18,000 and 35,000.
These include those working as a senior staff writer or sub-editor.
In terms of salaries for a magazine features editor, the smallest
publication can pay as little as 18,000 however the typical salary
is around 25,000 to 40,000. Those at senior level (with 10-15 years
of experience) can expect to earn around 35,000 to 65,000. Those
who work on a major publication or as an editor-in- chief can
expect to earn anything from 22,000 to over 65,000.
73. K E Y J O B R O L E S ( A D M I N I S T R AT I O N ) For
the marketing and publishing aspects of the magazine production
process, personnel to take charge of the marketing (for instance
selling advertising space) and publishing (for instance managing
the printing and publication) are required. Marketing managers
usually earn between 25,000 and 40,000 with senior managers and
marketing directors earning over 50,000 a year. A publishing rights
manager can expect to start with a salary of 17,000, with the
average salary being 22,000 to 35,000 - with copyright/rights
directors aiming between 40,000 and 50,000. A print production
planner typically starts with a salary of 20,000 to 25,000 with
those who have several years of experience earning between 30,000
and 40,000. At senior level (over 10 years experience), they can
earn between 45,000 and 56,000.
74. R E S O U R C E S ( O F F I C E ) Using a site called
findalondonoffice.co.uk, I was able to get a rough estimate of how
much space I would require in order to house all the required
personnel needed in order to produce the magazine, which came out
at just over 2,700 square ft. The website also provided an
estimated cost, priced at 231,200 annually. This office space does
not include space for freelancers. It does however provide office
space for all the 20 staff required to produce the magazine as well
as an office for the Editor-in-Chief, an open plan space for up to
20 employees, a meeting room with a capacity of 16, a small
reception, a privacy booth, a small break out area, a small
kitchen, a small server room and a small store room.
75. R E S O U R C E S ( E Q U I P M E N T ) In terms of
providing workstations for personnel, Apples Macs are perfect for
those working in the creative industry. Thus, the business section
on the Apple store offers a range of MacBooks, with the cheapest
being 899 and the most expensive being 1,999. There are also
options for leasing (ranging from 37.46 for a 2 year lease and up
to 83.29 for a 2 year lease.)
76. R E S O U R C E S ( S O F T WA R E ) In terms of the
software requirements for the magazine personnel, Adobe offer a
two-year contract where the Adobe Creative Cloud membership, which
includes all Adobe programs, could be available for 30.17 when more
than five licences are purchased - a suitable package for the
magazine.
77. L O G I S T I C S ( P U B L I C AT I O N ) Printing costs
can vary from company to company. For instance, The Magazine
Production Company (www.inpublishing.co.uk) offer a fixed price of
32 pence per page (minimum). However, the options are not as
flexible in comparison to other companies, who offer options such
as paper weight in gsm. Blurb (www.blurb.co.uk) offer options for
89gsm coat gloss paper with a matt cover for 5,242.50 for 10,000
60-page copies and a higher-quality 118gsm matt paper with a
semi-gloss cover for 8,992.50 (10,000 60- page copies). Blurb also
has the added benefit of being able to easily convert the magazine
to digital format for mobile optimisation.
78. L O G I S T I C S ( I N C O M E ) In terms of sources of
income for the music magazine, the primary source of income will be
selling advertising spaces within the magazine. In terms of pricing
for each space, magazine advertisement slots are typically sold in
page fractions. Advertising space inside the front cover, inside
the back cover and the back cover itself are considered prime
advertising spaces by advertisers and command a significantly
higher fee as a result. Magazines typically charge less per
advertisement when a commitment is made to run the ad in more than
one issue. Taking into account that my magazine has not established
a readership and reputation that matches my magazine of
inspiration, Mojo, the advertising rates will be significantly
lower. Below is a screenshot of the press pack Bauer provide for
potential advertisers for Mojo. Consequently, my magazine will sell
advertising space for 50% of Mojos rates. 3,777 3,434 1,889 4,464
7,176 6,524 4,464 8,481 2,455 33 33 23
79. L O G I S T I C S ( I N C O M E ) As the target audience
for my magazine is primarily intelligent individuals in the ABC1
demographic (focusing on the younger bracket of 16-25 and the older
bracket of 40+) advertisements will be tailored to said target
readership. The advertising found in Mojo music magazine is catered
to those with a passion for music - for instance HMV adverts are
prominent in Mojo. In terms of the advertising space available for
purchase within Charm, there are 7 Full Page ad spaces, 6 Half Page
ad spaces, 2 Double Page Spread ad spaces, 1 Inside Front Cover ad
space, 1 Inside Back Cover ad space and 1 Back Cover ad space.
Depending on whether advertisers want ROP (which means that the
advertiser does not designate the placement of the ad) or FH (which
means that the advertiser wants preferred placement), advertising
income margins can vary. 3,777 3,434 1,889 4,464 7,176 6,524 4,464
8,481 2,455 33 33 23
80. L O G I S T I C S ( P R O F I T / L O S S B R E A K D O W N
) The predicted profit/loss for the first year of the magazine is
for the Charm to turn a profit as high as just shy of 200,000 and a
loss of no more than 3,000. The numbers for the second year are
significantly better, with an estimated increase in revenue to as
high as 950,000 and as low as 830,000. Income - Overall Expenditure
= Annual Revenue Year 1 = 751,719/832,809 - 552,150/835,150 =
+199,569/-2,841 Year 2 = 1,503,438/1,665,618 - 552,150/835,150 =
+951,288/+830,468
81. L O G I S T I C S ( B U D G E T ) General Costs Total
Estimated Cost Staff Selection Editorial (Content) Freelance Work
Journalists (x3) Editorial Assistants (x2) Sub/Copy Editors (x2)
Features/Associate Editors (x2) Editor in Chief (x1) Editorial
(Design) Freelance Work Designers (x2) Creative Director (x1)
Business Publisher (x1) Marketing Managers (x2) Marketing
Director/Executive (x1) Publishing Rights Manager (x1)
Copyright/Rights Director (x1) Print Production Planner (x1) Cost
420 - 700 per 1000 words 12,000 - 26,000 per year 15,000 - 23,000
per year 16,000 - 35,000 per year 18,000 - 60,000 per year 22,000 -
65,000 per year 250 - 400 per day 15,000 - 50,000 per year 60,000+
per year 25,000 - 52,000 per year 27,000 - 47,000 per year 30,000 -
60,000 per year 22,000 - 35,000 per year 40,000 - 50,000 per year
20,000 - 50,000 per year Approximately between: 437,000 (excl.
freelance work) and 720,000 (excl. freelance work) per year Office
Selection Equipment Workstations (Macbooks) Software (Adobe
Creative Suite) Office Supplies Office Space Renting Space Misc
Printing Cost Cost 899 - 1,999 per Macbook (x20) 30.17 per month
per user (x20) 2,400 per year on average 231,200 per year 8,992.50
per order (60 pages, 10,000 copies) (Blurb) Minimum 552,150 Maximum
835,150
82. S U M M A RY Learning Objective 1 Through sample pre-
production materials, outlined the different ideas for the layout
of the front cover and double page spread of the magazine.
83. S U M M A RY Learning Objective 1 Evidenced and explained
the production of the final front cover and double page spread for
the magazine through walkthroughs.
84. S U M M A RY Learning Objective 1 Outlined and analysed the
house style of the magazine, through the font styles, colour scheme
and content & language. Evidenced the inspiration for all
aspects of the magazine in the form of a moodboard.
86. S U M M A RY Learning Objective 1 Outlined and explained
the photography plan for the images in the magazine, namely the
front cover image and double page spread images, including the
risks to taking images on location, the retouching and editing
effects to be applied and the final images to be used in the
magazine.
87. S U M M A RY Learning Objective 1 Reflected on the
resources and equipment needed to produce the images needed for the
magazine.
88. S U M M A RY Learning Objective 1 Outlined the production
plan for the magazine, including the key personnel needed, the
office and equipment requirements and the logistics aspect of the
magazine production process (budget, printing & sources of
income). 3,3, 1,4, 7,6, 4, 8, 2,