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http://bestpublicspeaker.com On February 2nd I spoke to the Economic Development Institute of Broward College about LinkedIn. We covered how IED can use LinkedIn and Social Media to reach decision makers and corporate heads.
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LinkedIn Training For
IED
What’s the Goal of IED?
To become the local resource of choice for all training continuing education and related services.
To offer many cost-effective and results-minded solutions.
The Target
• Employers looking for training solutions
• Individuals interested in professional development
• Organizations interested in mutually beneficial partnerships
Listen
Engage
Action
Continuing Professional Education
• Aviation• Construction• Child Care• Financial Training• Insurance• Fitness Trainer
Digging Deeper
• HR Professionals• Health Professionals• CPAs• Business Owners• Project Managers• Regional Managers• Vice Presidents• Nurses
Where do you start?
Conversation
Jeff Zelaya“LinkedIn’s Most Recommended Member Under 30”
Allen BlueCo-Founder
(Former Director of SocialNet)
Reid HoffmanCo-Founder
(Former EVP at PayPal)
LinkedIn went live in 2003
Day 1 Month 1 Year 1 Year 2 Year 3 2007355 4,500 81,000
1,600,000
4,000,000
9,000,000
Growth of LinkedIn Members
“Being on LinkedIn puts you in the company of people with impressive
credentials: The average member is a college-educated 43 year old making
$107,000. More than a quarter are senior executives.”
Jessie HempelFortune Magazine
“It’s not just jobs. It’s also clients and services.
It’s people looking to trade tips on how you do, say debt financing in new capital
markets.”
Reid HoffmanLinkedIn Founder
Let me count the ways
• Research• Event Planning• Advertising• Promotion• Networking• Business Development• Partnerships Development• Educating
“Improvement”
Get to 100%
Step 1
Profile PictureProfile Picture
Proofread
What’s Wrong With These Profiles?
“You seldom get a second chance to make a first impression.”
Recommendations
• Trust • Credibility• Referrals • Ask• Give
Get Connected
Step 2
Six Degree of Kevin Bacon
Based on the concept of the small world phenomenon and rests on the assumption that any individual involved in the film industry can be linked through his or her film roles to actor Kevin Bacon within six steps.
Source: Wikipedia
LinkedIn Gives your Network a Boost!
Find The Target
The Targets
• HR Professionals• Health Professionals• CPAs• Business Owners• Project Managers• Regional Managers• Vice Presidents• Nurses
CPE for CPAs and FPs
The Search
Find the CPAs
Narrowing the Search
Research and Learn
EngageStep 3
Start in Groups
How
• Engage in the discussion• Share content that has value• Share something that is entertaining• Share something that is educational• Share something that impacts me directly
Content Idea
“How Team Building Helped Us Increase Sales by 10% this
Quarter”
Content Ideas
• Case Studies• Success Stories• Upcoming Events• Volunteer Events• Ask for Input • Surveys• And much more…but be creative!
Status Updates
LikeCommentAndShare
• Your Profile– Complete– Optimize
• Connect– Search – Network
• Engage– Research– Provide Value
Devote at least 30 minutes a day to building your LinkedIn presence
Questions?
Connect with me
• LinkedIn: http://www.LinkedInPro.com• Email: [email protected]• Twitter: @JeffZelaya• Blog: http://JeffZelaya.com
