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SWOT ANALYSISOF

A COMPANY

Free Project by Management Paradise

Objective

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The objective of this activity is to analyze internal & external environment of the company.

To gain the in depth knowledge of the company & Sector

To develop an entire overview about the company like strategies, competitors, challenges, list of products and services, business structure .

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In this activity every student will be assigned a company to which he/she has to analyze on different parameters as discussed further

INTRODUCTION

CONTENTS

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Company Profile SWOT Analysis Recommendations/ Suggestions

References & Sources Working Material

COMPANY PROFILE

Define The BusinessPromoters : Who started/run the

businessCurrent Top ManagementVision/Mission of the CompanyCurrent Goals & Objectives If

PossibleAll Product lines, Manufacturing

Units Capacity, Various types & Medium of Point of Sales

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STRENGTHS1.Strong financial condition- Owner’s Capital No of shareholders Foreign Investment Institutional Investment Profitability of last 4 Quarters

2.Market share and standing in market3. Patents and Trademarks

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4. Successful New Products launched in last 5 years

5. Successful Advertisement Campaigns6. Strong Customer Service- any Award won for

customer service.7. Joint ventures, Strategic Alliances, Takeovers

and Mergers 8. Managerial Expertise – Experience of CEO,

CMO & CFO9. Distribution System: No. of Dealers, C&F

agents and distributors in the country.10. Comparatively Comparison on Prices for

various Product line with CompetitorFor free MBA Projects and More – www.managementparadise.com

WEAKNESSES

1. Human Resource2. Lack of Working Capital 3. No Technical Expertise of

Company/Division 4. No Control over Raw Material 5. No clear Strategic Direction6. Competitive Capabilities.7. Weak balance sheet; excess debt.8. Poor Product Design

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9. low level of stocks in times of peak sales

10. Falling behind in R&D11. Higher overall costs than rivals12. Missing some key

skills/competencies13. Internal operating problems . . .14. Weak marketing skills

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