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http://www.twgplus.com/blog - This webinar covers social media branding concepts, samples and important techniques for building your institution's brand with YouTube.
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USING YOUTUBE TO BUILD YOUR BRAND
AGENDASOCIAL MEDIA UPDATESYOUTUBERESOURCES AND IDEAS
ORGANIZATIONAL CONSIDERATIONS
PEOPLE DON’T LIKE TO COMMUNICATE THROUGH MEMOS
EVERYONE IS A CONTENT CREATOR
WE COMMUNICATE AT THE SPEED OF UPLOAD
THERE IS A MYTH OF CONTROL
CONTROL IS NOT MONITORING
WHO IS IN CHARGE?
WHAT ARE YOUR GUIDELINES?
TECHNICAL CONSIDERATIONS
THE VIDEO PROCESS
WHO IS YOUR AUDIENCE?
CONTENT?
TIMELINESS
HOW LONG?
PLAN
VIDEO SEO
AWARENESS
PRODUCTION TOOLS
RESOURCES
YOUTUBE EDU - http://bit.ly/pS7zgM
YOUTUBE
REEL SEO http://bit.ly/n7q9j7http://viralvideochart.unrulymedia.com/
YOUTUBE PARTNER PROGRAM http://bit.ly/o8umiM
MONITORING TOOLS Socialmention.com
http://socialmediagovernance.com/policies.php
17 ESSENTIAL TOOLS
PRODUCTION
VIDEO SEO AND VIRAL
POLICIES
