Analyze Your

Organization DRAFT

Business Communication

Shafqat Jilani

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Communication Environment

Communication Process consists of communication

environment containing variables like:

•Communicator

•Message

•Audience

•Response

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•Analyze Your Organization

•Analyze Changes in Business Environment

•Analyze the Channels of Communication.

How Communication Strategy is Formed?

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Analyze Your Organization

a) How people work together

b) What goals people work toward? 

 

a) How People Work Together

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Functional Organization

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Attributes:

Typical and Conservative

Slow Development and Changes

Does not Encourage Specialization

Bureaucratic in working

Resistant to Change

Delayed Decisions

Rivalries are easily developed

Project / Product Organization

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Fast and Progressive

Proper Concentration at Work

Room for Innovation

Goal Oriented working

Encourages Change

Rapid Decisions

Less Rivalries

ii) Informal Structure

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Net work or political coalition, working relationship at work.Minimum communication barriers, direct communication opp.

• I) Formal Goals• Officially published, Broachers, catalogs,• annual reports, documents, company policies,• procedures, job description & • Mission statement or credo

• ii) Informal Goals• (Culture of the company), values, beliefs, expectations, myths &

stories• decor, dress, security system

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b) What Goals People Work Toward

b) What Goals People Work Toward

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2. Analyze Changes in the Business Environment

I) Electronic CommunicationGathering InformationWritingSpeaking

ii) International Communication

iii) Non-discriminatory Communication 

3. Analyze the Channels of Communication

I) Directional Flow• Downward Communication• Upward Communication• Lateral Communication•  

ii) Communication Channels• Analyze• Choose• Pitfalls

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ASSIGNMENT (to be presented in next session)

Interview someone with business experience ___ an alumnus, friend, or family friend (excluding class mates). Based on the interview, analyze both the formal organization and goals and the informal organization and goals of his or her company.

 

Discuss in detail the type of organization, nature of business, and relevant documentary supports, also express in detail your view about the said organizational goal and their actual achievements.

 

Assignment will be presented in a formal manner i.e., properly placed and filed.

Case can be presented with the help of flip charts, white board & markers, overhead projector or video.

Students are advised to come half an hour early to arrange the venue and helping aids for their presentations.

 

 Shafqat Jilani

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Thank You

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