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Sunil Chandra Saha
Lecturer- IMT Ghaziabad CDL
Work ex:
Bharti Airtel, Aditya Birla MFL, Bestseller India, Network 18
Healthcare Start Up- Spinalogy Clinic
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Secondary communication (including indirect cues) about how a piece of information is meant to be interpreted.
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Which writing style characterizes the memos?InformalFormalImpersonal tone.Neutral
In circular letters personal interest is created by using the word -----------------.
youour customersevery bodydear customers
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Informal reports are usually short messages with natural, casual use of language. The internalmemorandum generally can be described as an informal report
You are requested…
Case Study 1
Science of Persuasion
Attached is the case study for your reference.https://www.youtube.com/watch?v=cFdCzN7RYbw: This video talks about the art of persuasion and negotiation that mostly people lack in.
4. CONSENSUS
Point to persuade is to Show What Others Have done
OTHERS who are Similar
5. LIKING
Similar
Compliments
Genuine
Before You start Business
Cooperate
Leads to Agreement
6. CONSISTENCY
Written
Voluntary
Commitments
Employing ETHICAL WaysCOST EFFECTIVESmall and Practical
1. RECIPROCATION- What Was Given >>> HOW it Was Given- KEYS
> First to Give> Personalized> Unexpected
2. SCARCITY-Communicate Benefits- Convey What’s Unique- Communicate What people stand to lose
3. AUTHORITY- Knowledge- Appearance- Credibility
> Can Be Outsourced
SCIENCE OF PERSUATION
Questions What are the ways and mediums to communicate SCARCED
RESOURCE in business to prospective customers?
State examples and Give Media Involved
Authority which Comes From Appearance – Give Any Business Examples Which You May have Encountered
How effective AUTHORITY to say YES
In case you have to employ the SCIENCE of PERSUATION in your Job/ Business, What can be the sequence in which you would Like to Follow the 3 Sciences. Set Priority
SCARCITY
CONSENSUS
CONSISTENCY
AUTHORITY
CASE STUDY 2
https://www.youtube.com/watch?v=Gaj3Xl9vascThis video talks about body language and tricks that we can use to get more information from people.
Case 2:BODY LANGUAGE (visual) TOOLS CASE STUDY
Head Tilts
Head tilt on side: passive
Head tilt fwd: Aggressive/ Assertive
3 Second Look
Information Gathering
Head forward
Calm for 3 second
No Head movement
• Danger Phrases
– We Need to Talk
– What’s Wrong With You
– Do You Want / Need
– No Problem/ Not A Problem
• Power Phrases
– I need Your Help with a Tilt of Head Sideways
– What’s Bothering You
– Would you Like
– You’re Welcome
Video 2 Cont. Passive Aggressive people: Upfront Confrontation
Sniper: Comments Wrapped in Humor
Challenger
Are You Trying To… with head tilt forward
Interesting- What made you think that way
3 Second Look
• Communication: Freedom to Speech
Questions Which kind of Body Language you would like to keep in
business environment
w.r.t. Passive, Active, and Passive Aggressive in percentage: Passive, Active, and Passive Aggressive: 30: 50: 20
Passive, Active, and Passive Aggressive: 25: 75: 0
Passive, Active, and Passive Aggressive: 40: 40: 20
And Why?
How 3 Second Look will be used in Business Communication: Give Examples in Case You are a Business Manager
Thank You
Sunil Sahacandidreviewstreet.com
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