Business English Syllabus (3000-1228, H-Vacation Cert.)

- 1 -

Course Analysis

Course Title : Business English Course Credit : 2 Cr.

Course No. : 3000 – 1228 Hours / Week : 2 Hrs.

Semester : Second Academic Year : B.E. 2556

Instructor : Phra Arjarn Theeraphisith Candasaro Status : Required

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Course Objectives

The students will be able to;

1. know about Business Vocabulary and Business English Idiom.

2. know and understand with reading and writing in business letters and documents.

3. appreciate Business Communicative English Usage.

Course Standards

1. Read and summarize the essential business information.

2. Write the business letters and business form.

3. Write the information about the persons, goods, services, symbols and abbreviation.

4. Converse about the business in various situations.

Course Description

Study the Business Communicative English with vocabulary and idiom, read the business

documents, advertisements, notices, tables, graphs, and schedules, search the business

information from Multi – Medias, writing about business reply, memorandums, telephone memos,

congratulation letters, greeting cards and connecting the business by internet or e- commerce.

- 2 -

Competency Profile and Standards





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Unit Descriptions 2(2) Domains

Time Knowledge Skill

1 Classified Ads 6 4 2

2 Looking Forward to Seeing You 6 4 2

3 Congratulations! 6 3 3

Exam : Mid Term 2 2 -

4 Meeting the President 6 3 3

5 Sales Rose by 5% Last Year 6 3 3

6 Being Connected 6 4 2

Exam : Final Term 2 2 -

Total 40 25 15

- 3 -

Unit Schedule





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Week Unit Unit’s Name Hrs. Period

1 – 3 1 Classified Ads 1 - 6 6

4 – 6 2 Looking Forward to Seeing You 7 - 12 6

7 – 9 3 Congratulations! 13 - 18 6

10 Exam : Mid Term 19 - 20 2

11 – 13 4 Meeting the President 21 - 26 6

14 – 16 5 Sales Rose by 5% Last Year 27 - 32 6

17 – 19 6 Being Connected 33 - 38 6

20 Exam : Final Term 39 - 40 2

Total 40 40

- 4 -

Table : Behavioral Objective Analysis





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Unit Unit’s Name

Behavior Domains

Period Cognitive Domain Affective Domain Psychomotor Domain

1 2 3 4 5 6 1 2 3 4 5 1 2 3 4 5

1 Classified Ads / / / / / / / / / / / / / / / 6

2 Looking Forward to Seeing You / / / / / / / / / / / / / / / 6

3 Congratulations! / / / / / / / / / / / / / 6

4 Meeting the President / / / / / / / / / / / / / / / 6

5 Sales Rose by 5% Last Year / / / / / / / / / / / / / / / / 6

6 Being Connected / / / / / / / / / / / / / / / / 6

Total 6 6 6 5 4 3 6 6 6 6 6 6 6 6 6 6 36

Remarks

Cognitive Domain 1 = Knowledge 2 = Comprehension 3 = Application 4 = Analysis 5 = Synthesis 6 = Evaluation

Affective Domain 1 = Receive 2 = Respond 3 = Value 4 = Organize 5 = Characterize

Psychomotor Domain 1 = Imitation 2 = Manipulation 3 = Precision 4 = Articulation 5 = Naturalization

- 5 -

Criterion of Evaluation





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Unit Unit’s Name Points Remarks

1 Classified Ads 3 - Writing

- Role Play

- Products

2 Looking Forward to Seeing You 4

3 Congratulations! 3

Quiz 10

Exam : Mid Term 20 Unit 1 – 3

4 Meeting the President 3 - Writing

- Role Play

- Products

5 Sales Rose by 5% Last Year 3

6 Being Connected 4

Quiz 10

Moral Points 10 Observation

Total 70

Exam : Final Term 30 Unit 4 – 6

Grand Total 100

- 6 -

Course Outline





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Learning Contents

Unit 1 Classified Ads

Unit 2 Looking Forward to Seeing You

Unit 3 Congratulations!

Unit 4 Meeting the President

Unit 5 Sales Rose by 5% Last Year

Unit 6 Being Connected

Learning Objective


1. understand advertisements.

2. recognize WH – Question and abbreviations used in small ads

3. recognize and use prepositional phrases and present progressive participles for describing

people.

4. understand business letter form.

5. understand related grammatical patterns and words.

6. recognize the importance of electronic mail.

7. recognize related words and expressions.

8. understand a pattern of congratulatory letters.

9. understand a personal written schedule.

10. recognize word collocation.

11. understand signs and notices and related grammatical pattern.

11. understand form filling.

- 7 - 12. recognize the importance of visual aids.

13. understand expressions describing visual aids.

14. recognize related verbs, prepositions and adverbs.

15. recognize electronic commerce.

16. recognize the importance of wired and wireless communications.

17. understand related words, expressions and grammatical patterns.

18. understand a memorandum and a resume.

Method of Teaching

1. Lecture

2. Discussion

3. Drill

4. Role play

5. Practice with writing

6. Presentation

7. Interview

8. Brainstorming

Media

1. PowerPoint media

2. Electronics and website media

3. Knowledge sheet

4. Work sheet

Reading List

1. วรพงษ คุณเดชอมร. (2547). ภาษาอังกฤษธุรกิจ. กรุงเทพมหานคร: บริษัท สํานักพิมพแม็ค จํากัด.

2. Bill Mascull. (2002). Business Vocabulary in Use. Cambridge: Cambridge University Press.

3. Glenn Darragh. (2000). Business Idioms. Editorial Stanley.

4. Gary Weinberg and staff. Business Letters for Busy People. National Press Publications.

- 8 - Website Media

1. http://www.better-english.com/exerciselist.html

2. http://www.learn-english-today.com/business-english/business-letters.html

3. http://esl.about.com/od/intermediateconversation/ss/telephoning_english.html

4. http://www.manythings.org/vocabulary/lists/z/

5. http://www.cambridgeenglish.org/test-your-english/business/

Points

1. Assessment of academic knowledge Percent : 50

2. Assessment of work or classroom activities Percent : 20

3. Assessment of the assigned tasks (Action) Percent : 30

Activities

Part A Vocabulary

- Vocabulary : Convey of meaning

1. The teacher conveys the meaning of new words using one or more of the

following technique;

- definitions

- paraphrases

- gestures

- pictures

- real objects

- synonyms

- antonyms

- etc.

- Vocabulary : Checking comprehension

1. The teacher checks the comprehension of new words using one or more of the

following technique;

- asks the questions

- 9 - - matches between the words and the meanings etc.

Part B Grammar

- Grammar : Presentation of pattern sentences

1. The teacher presents pattern sentences using one or more of the following

technique;

- writing on the board

- showing a chart

- using a dialogue

- reading a short story, ads, a diary, a letter, a memo, a notice etc.

- acting out

- presenting a picture story, a comic strip, pictures

- etc.

- Grammar : Pattern practice

1. The students imitate the pattern sentences.

2. Looking at the chart (pictures, cue words, flash cards, etc.) the students complete

the drill (substitution completion, expression, transformation, question-and-answer, etc.)

accordingly.

3. The teacher asks an able student to give cue words (phrases, cards, etc.) to his

classmates.

4. In pairs, the students practice the question-and-answer type of structure.

5. Two groups of students complete in correctly completing the drills.

6. In groups, the students try to think of as many questions as they can. Then they

take the best three of their questions to ask the class.

7. Each student is asked to prepare a few questions and answers using vocabulary

and grammatical patterns just learned for presentation in the next meeting.

8. In groups, the students develop a simple dialogue using key words and patterns

provided.

- 10 - 9. The students are asked to prepare short stories for oral presentation in class using

vocabulary and grammatical patterns from past lessons.

10. The students write the pattern sentences in their notebook or worksheets.

- Grammar : Generalization

1. The teacher asks questions in a sequence that will lead to the correct

generalization of the grammatical pattern.

Part C Communication

- Communication : Lecture and drill

1. The teacher describes and gives the examples about business communicative

English.

2. The teacher and the students discuss in business communicative English skill. \

3. The students drill it by themselves.

4. The teacher checks their drill.

Part D Listening and Speaking

1. Using a recording as a model the teacher asks the students to repeat.

2. The students listen to a dialogue (notices, spots, songs, etc.) and do the

exercises.

3. The students practice speaking with stress and intonation.

Part E Reading and Writing

1. The teacher reads a passage (ads, notices, memos, business letters, etc.) once or

twice while the students read silently.

2. The students read chorally and individually.

3. The teacher asks the questions to check comprehension.

4. The students are asked to prepare and ask questions of one another.

5. The teacher asks questions leading to a summary of the story.

6. The students do the exercises.

- 11 - 7. The teacher and students discuss justification of the completion made by the

students.

8. The teacher distributes cut-up sentences of a story to the students. Each student

is to memorize one sentence and the whole class tries to put them in a string of story.

Evaluation

- Vocabulary

1. Accuracy of pronunciation.

2. Accuracy and fluency of spelling.

3. Appropriateness and clarity of use in context.

- Grammar

1. Accuracy and fluency of oral drills (repetition, substitution, integration, mutation,

expansion, question and answer, etc.).

2. Logical sequence of generalization.

3. Competency in communication using the structure being practiced.

- Communication

1. Appropriateness and clarity of use in context.



3. Competency in communication using the structure being practiced.

- Listening and speaking

1. Accuracy of identification.

2. Accuracy of pronunciation.



- Reading and Writing

1. Accuracy and fluency of reading (stress, intonation pattern, etc.).

2. Comprehension of the reading passage.

3. Accuracy and fluency of writing.

- 12 - Content

Week Unit / Behavioral Objective Content Reference

1 – 3

(Nov. 4 – 22, 13)

6 periods

Unit 1 Classified Ads

Behavioral Objectives


1. read classified ads.

2. match abbreviations with their long

forms.

3. form WH-Question from given words.

4. listen to radio spots.

5. record a radio spot of their own

voice.

6. write small ads.

7. combine sentences with

prepositional phrases or present

progressive participles to describe

people.

8. write descriptions of people.

9. post a personal ad on the internet.

1. Vocabulary

-Things for sale (Office, Sports, Household)

2. Grammar

- WH-Question

WH-Word + Helping Verb + Subject + Verb / Compliment ?

- Preposition ; with, in

- Participles : Verb + ing (describing people)

3. Communication

- Abbreviations in ads

4. Listening and Speaking

- radio spots

5. Reading and Writing

- Advertisements

- Descriptions of the person

1. Textbook P.10 -25

2. Business Newspapers

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4 – 6

(Nov. 25 –

Dec. 13, 13)

6 periods

Unit 2 Looking Forward to Seeing You



1. identify the parts of business letters.

2. read a specimen letter.

3. write appropriate salutations and

closings.

4. write the present simple continuous

sentences stating objectives of writing,

and sentence showing interest and

offering help, using phrasal verbs and

if – clause.

5. match words with their definitions.

6. identify sentences’ objectives.

7. write an inquiry letter.

8. listen to a dictation.

9. repeat after the cassette.

10. sign up for an e-mail account.

1. Vocabulary

- terms of sales, to inquire, to stock, to supply, to look

forward to, importers, to advertise

2. Grammar

- The Present Continuous

I am answering + your …

I am writing + Infinitive

- Show your interest or offer help

To look forward to + Gerund

- If – Clause

If…… , please…… .

3. Communication

- Salutations and Closing


- Dictation


- Letters

- Parts of business letters


2. How to write the

Business Letters

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7 – 9

(Dec. 16, 13 –

Jan. 3, 14)

6 periods

Unit 3 Congratulations!




2. choose the correct word to make

sensible sentences.

3. match congratulatory expressions

with events.

4. say “congratulations!” in role plays.

5. form sentences expressing good

wishes.

6. read a specimen letter of

congratulations.

7. write congratulatory expressions.

8. write a congratulatory cards and

letters.

9. send a congratulatory e-card.

10. listen to a short congratulatory

speech.

1. Vocabulary

- graduation, promotion, election, appointment, birthday,

anniversary

2. Grammar

- to wish someone something

- Congratulations + on + something

- Congratulations + to + Pron. + something

3. Communication

- Congratulations!


- Congratulatory expressions on the occasions


- A specimen letter of congratulations

- A congratulatory cards and letters


10

(Jan. 6 – 10, 14) Exam : Mid Term Unit 1 – 3

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11 – 13

(Jan. 13 – 31, 14)

6 periods

Unit 4 Meeting the President



1. read a person’s schedule.

2. ask and respond about a fixed

schedule.

3. listen to a conversation talking

about a fixed schedule.

4. pair nouns or noun phrases with a

verb.

5. form sentences to show obligations

to do or not to do something.

6. write sentences to describe signs

and notices.

7. match headings in a form with their

meaning.

8. fill out a form.

9. write and send an e-mail.

1. Vocabulary

- Schedule

- Notices

- Forms

- Signs

2. Grammar

- must / have to + Infinitive

- mustn’t / don’t have to + Infinitive

- (be) not allowed to + do something

3. Communication

- Talk about a fixed schedule


- Asking and responding about schedule


- Signs

- Notices

- Forms


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14 – 16

(Feb. 3 – 21, 14)

6 periods

Unit 5 Sales Rose by 5% Last Year



1. read a passage presenting statistical

information.

2. match visual aids with their names.

3. complete expressions describing

visual aids with given words.

4. complete sentences with an

appropriate verb and adverb.

5. make different visual aids for

different facts.

6. present a sales report orally.

7. listen to a presentation.

8. write sentences to describe the fact

in visual aids.

9. log on websites popular electronic

commerce.

1. Vocabulary

- visual aids

- e - commerce

2. Grammar

- Adverbs modify verbs

3. Communication

- Presentation expressions


- Presentation

- Reporting


- Memo with reporting

- e - commerce


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17 – 19

(Feb. 24 –

Mar 14, 14)

6 periods

Unit 6 Being Connected



1. respond to telephone calls in a role

play.

2. read a brief mobile history.


4. complete sentences with an

appropriate word.

5. answer and handle phone calls.

6. write short messages.

7. listen and take message.

8. complete headings in a memo with

correct information.

9. identify sentences stating purposes

and offering help.

10. write sentences to complete a

paper memo and an electronic memo.

1. Vocabulary

- telephone directory, directory inquiry, overseas call, public

phone, long distance call, mobile phone, SMS, MMS, voicemail

2. Grammar

- You + ask + someone + to do + something; or

- You + tell + someone + to do + something; but

- You + tell + someone + that + something happens.

3. Communication

- Placing a call

- Answering a call

- Asking for more information

- Taking a message

- Leaving a message


- Telephoning

- Notes from telephone


- Memorandum


20

(Mar. 17 – 18, 14) Exam : Final Term Unit 4 – 6

THIS TABLE OF CONTENT IS FLEXIBLE OUTLINE.

- 18 - Tasks

1. Business Vocabulary Book

2. Translate ads

3. Write the business letter

4. Write the business letter and send into instructor’s e-mail

5. Write the resume

6. Write the memorandum or report or notice

7. Interview one by one

8. Write the congratulations card

9. Present the visual aids

Examination

1. Mid Term (20 points)

- Part 1 Vocabulary (5 points)

a. Ads

b. The congratulatory Occasions

c. Business Vocabulary

d. Business Idiom

- Part 2 Communicative Skills and Structure (5 points)

a. Abbreviations

b. Business Letter Style

c. Congratulations

- Part 3 Reading (5 points)

a. Ads

b. Business Letter

c. Congratulation Cards

- Part 4 Writing (5 points)

Write the letter.

- 19 - 1. Final Term (30 points)

- Part 1 Vocabulary (7 points)

a. Schedule

b. Forms

c. Visual aids

d. Telephoning

e. Business Vocabulary

f. Business Idiom

- Part 2 Communicative Skills and Structure (10 points)

a. A fixed schedule

b. Must / Have to

c. Presentation

d. Telephoning

- Part 3 Reading (8 points)

a. Schedule

b. Signs

c. Visual aids

d. Memorandum

- Part 4 Writing (5 points)

a. Fill the form

b. Write a memo from a telephone dialogue

Education

Business English Syllabus (3000-1228, H-Vacation Cert.)