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A 10-minute summary about the practical application of business evaluation on the example of Kentucky Fried Chicken. Topics include: - Market appearance - Mission of the company - Outline of business observation - Methods of evaluation Hint: Download the presentation for extensive presenter explanations in the notes section. Icons will also be displayed correctly.
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Kentucky Fried ChickenBraukmann, Elliott, Lettinga, Groenestege, Portain, v. Doren
Merksterkte Groei „Real food fast“
SituatieschetsHoe presenteert zich de bedrijf?
Doelstelling
SituatieschetsWat wil de bedrijf?
C H A M P S
Missie
ObservatieplanWat gaan wij observeren?
Product Prijs Promotie Plaats Personeel Klant
Marketing Mix
Interviewer/Observator Mystery Shopper
Lange termijn observatie Recherche vooraf Data-Analyse
CHAMPS Likert-Schaal
Hoe gaan wij observeren?Observatieplan
Ruimte voor discussie
Interviewer/Observator Mystery Shopper
Lange termijn observatie Recherche vooraf Data-Analyse
CHAMPS Likert-Schaal
Vragen
