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Example of wellknown companies business model: Coca Cola (glass bottle!), Financial Times, LinkedIn, Groupon, Twitter, Facebook, Blockbuster and Google. Community business model (geographically based, professional and online communities) and what is a business plan and how is diverse from a business model. Info e tips about pitching, some questions that could be used as a track.
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Business model examples and Pitch
IED Lesson 6/2014
Frieda Brioschi / Emma Tracanella [email protected] / [email protected]
6. Business Model and Pitch
Course program1. Italian Startups
2. Set up a startup in Italy
3. I've got an idea. And now?
4. Market and costs
5. Value analysis and business model
6. Business Model Examples and Pitch2
6. Business Model and Pitch
Today's table of content
• Examples of Business Model
• Business Plan
• Your Pitch
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6. Business Model and Pitch
Business model: quick recap
Past slides available on Slideshare @ubifrieda:
https://www.slideshare.net/ubifrieda/
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6. Business Model and Pitch
Business model: quick recapDuring last lesson we discussed what is a business model and how fulfill a business model canvas, looking into each part:
• Value proposition
• Customer segments
• Channels
• Customer relationship
• Revenue streams
• Key resources
• Key partner
• Key activities
• Cost structure
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6. Business Model and Pitch
Examples
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6. Business Model and Pitch
Coca Cola
7http://sopinion8ed.wordpress.com/2012/11/23/the-coca-cola-business-model-and-their-competitive-advantage/
6. Business Model and Pitch
Financial Times
8http://glennas.wordpress.com/2010/07/31/business-model-innovation-alexander-osterwalder/
6. Business Model and Pitch
9http://bmimatters.com/
6. Business Model and Pitch
Groupon
10http://www.adriaanrijkens.nl/2011/06/29/the-groupon-business-model-canvas/
6. Business Model and Pitch
11http://bmimatters.com/2012/02/18/understanding-twitter-business-model-design/
6. Business Model and Pitch
12http://bmimatters.com/2012/04/10/understanding-facebook-business-model/
6. Business Model and Pitch
Blockbuster
13http://daphnecurry.wordpress.com/2011/08/25/business-model-for-blockbuster-video/
6. Business Model and Pitch
14http://bmimatters.com/2012/04/18/comparing-facebook-and-google-business-models/
6. Business Model and Pitch
Wikipedia
• Does an original business plan still exist for Wikipedia?
15http://www.quora.com/Wikipedia/Does-an-original-business-plan-still-exist-for-Wikipedia
6. Business Model and Pitch
Community models
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6. Business Model and Pitch
Geographically based
• neighbourhood
• productive district
• close to me
17http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
6. Business Model and Pitch
Professional community
• All the people making the same job.
• It’s an easy target.
18http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
6. Business Model and Pitch
Online community
• Easy to reach (massive tools available)
• There’s no clear limits between being part of a community and a company business (let’s think of UGC)
• Online users are available to pay for an interesting service (freemium!)
• Can be created as part of my business (i.e. Amazon’s libraries network)
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http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html
6. Business Model and Pitch
Business plan
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6. Business Model and Pitch
Business plan
• Business plan describes what, how long e how much money you need to realize your business model.
• Usually a business plan is a doc both for internal and external use. Internally it describes the company strategy, externally it presents the project to stakeholder.
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6. Business Model and Pitch
Business plan• Writing a business plan help to clarify every company
activities and
• optimize and develop available resources
• improve consciousness on financial aspects, cash flows, break even, etc.
• Analyze risks
• Identify path to specific goals
• Etc.
22http://www.nascelimpresa.it/doc/guida_BUSINESS_PLAN.pdf
6. Business Model and Pitch
Business model Vs Business plan
Plans are static…
models are dynamic!
- Steve Blank -
23http://www.slideshare.net/sblank/bus-model-and-cust-dev-jan-2013
6. Business Model and Pitch
Never forget.. !!!
24http://retrolife.typepad.com/the_overexamined_life/entrepreneurship/
6. Business Model and Pitch
Your pitch
25
6. Business Model and Pitchhttp://mindyourpitch.com/blog/what-is-an-elevator-pitch/
What is an elevator pitch?
A (very) short speech.
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6. Business Model and Pitch
http://www.ninjamarketing.it/2011/10/25/lelevator-pitch-larte-di-comunicare-unidea-in-modo-efficace-e-in-pochi-secondi/
Tips
1. Be short (less is more!)
2. Wow effect (6-10 seconds to generate curiosity)
3. Who (add some info about you)
4. KISS
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6. Business Model and Pitchhttp://elevatorpitchessentials.com/essays/ElevatorPitch.html
The nine C's of an effective elevator pitch
1. Concise
2. Clear
3. Compelling
4. Credible
5. Conceptual
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6. Concrete
7. Customized
8. Consistent
9. Conversational
6. Business Model and Pitch
http://www.businessknowhow.com/money/elevator.htm
Six question you must answer
1. What is your product or service?
2. Who is your market?
3. What is your revenue model?
4. Who is behind the company?
5. Who is your competition?
6. What is your competitive advantage?
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6. Business Model and Pitch
Our rules• Volunteers (you’ll earn 2 extra points!)
• One pitch one person (but we can discuss this)
• Present a project:
• your, if you’ve one
• an existing product/company
• Presentation format: pdf, ppt, key, Prezi (online)… no slides…
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6. Business Model and Pitch
Next week
• Communicate, communicate, communicate
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