Business Plan Simulation & PresentationRMIT 2008

Our missions

• Improvise traditional batik design into modernized touch adequate

• Create design to adapt the Australian trends.

• Introduce batik design with affordable price.

• Preserve Indonesian culture

Selling Point

• Batik is traditional art• New form of fashion trend in Australia• Customization. Means only one piece exist in

the world• Design and manufactured in Indonesia, where

the batik come from, to preserve the quality• Expert tailor on-site for precision measurement• Melbourne, Australia’s capital for art & culture

Product Ranges

• Two range of products– Tailor to made

• Exclusive• Fit to perfection• Hand drawn

– Ready to sell• Affordable to every market segment

– $50 - $100

• Unique and fresh from the oven

Location

Address: Shop 2, 601-611, Little Collins St.

Melbourne 3000, VIC, Australia

• A Reasonable price• Locate in ground floor• Surrounding (office & café)• ± 50 meters from Southern Cross• Heavy foot traffic

Market segment

• Women aged between 15 to 65– Business women– Teenagers

• Future market segment– Men– Kids– New Zealand– Beach wear

SWOT analysis

• Strengths– Unique– Authentic– New and fresh– Hand drawn– Competitive price

• Opportunities– Aggressive advertising and

marketing– Online marketing

• Weaknesses– Brand awareness– Unfamiliar business to local

• Threats– Local competitors– Interest rate rises– Not keeping on top of the

latest trends– Outsourced

• Quality control

• Production & Transportation

Future forecasts

• Develop new product lines– Men– Kids– Accessories

• Increase profit by 80% in 3 years

• Capture 20% of total market share