Afifah Nabilah

[Managing Director]

Syahirah

[Operation and Finance Manager]

Saleswoman Designer Tailor

Alwani

[Administration and Marketing Manager]

NAME:

Next Innovation Design

DATE OF ESTABLISHMENT:

29th April 2012

MOTTO:

Make the impossible, possible

PRODUCTS:

Dresses, Blouses and Shirts

TYPE OF BUSINESS:

Sole-proprietorship

Economic development

Increase the income source of Malaysia

Community development

Provide new fashion design to the community

Human development

Improve the self-confident of a person

Give self-satisfaction to the customer

Public Figures

The Elites

General Requirements: Has communication skills Multilanguage Creative and innovative High self-confident

Specific Requirements: Operation and Marketing Managers: has degree in

marketing/business administration Administration and Finance Manager: has degree in

Accounting/Business Administration/ Marketing/Finance Designer: has diploma in art and design Tailor: has sewing skills certificate Saleswoman: has SPM certificate

MARKETING

Sponsored to

public figure

Promote to close

friendsAdvertisement

in magazines

Fashion show

twice per annum

Designer create new design

Get raw materials from supplier

Tailor sews the clothes according to

the designWash, dry and iron

the new clothes

Hang and display the clothes on the garment rack. The clothes are

ready to sell

START-UP EXPENSES RM

Legal 2 000

Beginning material 8 000

Insurance 1 500

Acquisition Building 237 000

Design and Decoration 70 000

Research and Development 1 000

Total Start-up Expenses 317 500

START-UP REQUIREMENTS

0

5000

10000

15000

20000

25000

30000

SALES

GROSS PROFIT

35% PROFIT

FROM SALES

Succession plan

The successor/heir of the managing director

(her children)

In case, there is no heir/ successor, the

business will be sold to other company.

• Unsatisfied customers

• Lack of idea to create a new design

• People always buy new clothes with new design

• Lack of reputation

• Lack of managerial depth

• Lack of experience in handling this type of business

• Offer new fashion at reasonable price

Strength Weakness

ThreatOpportunity

RISKS SOLUTIONS

Less customers Publish the advertisement in

magazines and television

Customers unsatisfied with

the services

Apology and improve the

services

So many boutiques at the

current business’ location

Open new branch outlets at

other location such as at rural

area

There is no profit generated Use a high quality raw

materials at low costs

Q & A