1. #NFPWORKSHOP

2. mage [File 01 FullService] 3. Image [File 02 HBR] 4. First impression.Connection.Frontline. 5. Pay attention to language. 6. Be genuine about whoyou really are. 7. And this aboveall, to thine ownself be true.(Hamlet, William Shakespeare) 8. Know the legitimate valueof what you provide. 9. Have insights based onresearch and analysis. 10. Image [File 03American FactFinder] 11. Listen actively, considercarefully and respondsuccinctly. 12. Avoid sales speak 13. Limit prepositions 14. Avoid very 15. AbsoluteAmazingAwesomeFabulousFantasticIncredibleMagnificentReal Terrific Wonderful 16. Watch out for forms of theverb to be(am, are, is, was, were, being and been) 17. Dont try to impress withjargon or big words. 18. Proofread1 | Understand message2 | Check readability, clarity,unity, conciseness3 | Check style and format4 | Safeguard message 19. Have a specific decisionin mind. 20. Start with yourconclusion. 21. Provide your supportingargument in chunks. 22. Bolster each argumentwith evidence. 23. Repeat your conclusionas a call to action. 24. Include the benefit in thesubject line. 25. Asking for intro?Explicit askCompelling contextBoost credibilityAppreciationTemplate email 26. Asking for feedback?Show that you know themMake request specificMake request easyto answer 27. Asking for a meeting?Offer valueExplain contextAsk for small amount of timeMake it convenient for themRecognize their time 28. What business need will the rightperson solve?How to measure success to recognizea top performer?Common attributes of top performers?Why would performer want this job? 29. BRAND VISIONDoing the most good.BRAND PERSONALITYPassionate // Compassionate // BraveUplifting // Trustworthy. 30. BRAND POSITIONINGTo those who want to positively affecttheir world, The Salvation Army is thecharity that maximizes contributions.BRAND AFFILIATIONInformed individuals who want topositively affect their world. 31. #NFPWORKSHOP