View
190
Download
4
Embed Size (px)
DESCRIPTION
Citation preview
1,500+Text-in-to-win
Caltopia Participants
30,000+10th 9,000CALTOPIA BY THE NUMBERS
Attendees Event guides & t-shirts distributedAnniversary
Caltopia 2012 celebrated its 10th anniversary as an annual rite of passage for the UC Berkeley Campus. Your brand was one of over 100 campus, Bay Area and National organizations that contributed to the success of the event.
THE LARGEST EXPERIENTIAL COLLEGE LIFESTYLE EVENT IN THE NATION.
CALTOPIA XCALTOPIA
30KSTUDENT
MEMBERS
STUDENTS. ATHLETES. FOR LIFE.
WE BUILD PARTNERSHIPSOur vision at Cal Rec Sports Marketing has always been to redefine how brands engage Cal students on the UC Berkeley campus. For the last decade, we have built partnerships that inspire and engage the Cal community through interactive brand experiences. With your support during the 2012-2013 academic year, we were able to expand our mission of service to the UC Berkeley campus and community.
THANK YOU FOR YOUR SUPPORT.
OUR STORY
8K STUDENT ATHLETES
INTRAMURAL SPORTS:
ONSITE EVENTS
The Comfort ZoneStudent Participants1,000+
EVENTS BY THE NUMBERS
Current & prospective students, families & friends 5,000+
Cal Day
3 on3 Basketball
TournamentStudentAthletes200+
FitWell Week5,000+ Student & non-
student members
This year we created various events for our partners to engage with Cal students throughout the academic year.
WE BELIEVE THE EXPERIENCE IS THE MARKETING.
10KNON-STUDENT MEMBERS
Friends of Fans3 Million9,000+ 2,500+
Facebook followers7,600+
Daily Wellness app users
SOCIAL MEDIA BY THE NUMBERS
Pac12 Facebook Fitness Challenge Participants
Cal students live through technology and have an expectation that everyone around them communicates in the same way. We were able to help our partners stay relevant and connected through customized applications and integrated campaigns hosted on Cal Rec Sport’s various social media channels and platforms.
Engaging Gen Y
SOCIAL MEDIA
500STUDENT STAFF
Thank you for helping us enhance the lives of the Cal community.
OUR TEAM
1,500 SPORTS CLUBS:
STUDENT ATHLETES
400+ $20,000+2 25+Weeks of summer
camp provided
ONLINE AUCTIONS BY THE NUMBERS
Donated items Raised for summer camp and student scholorships
Online Auctions held
With your support, the Cal Bears Online Auctions have transformed the lives of local families and Cal students. Benefiting from a strategic partnership with the Cal Alumni Association, a portion of the auction’s proceeds supported our summer youth camp scholarship program through the Cal Recreational Sports Development Fund and various alumni sponsored student programs and services.
MAKING A DIFFERENCE. CELEBRATING
YEARS
ONLINE AUCTIONS