CAMPAIGN 31.34 - CROWDFUND FOR EDUCATION SESSION #1Prepared by Rama Chakaki

September 2016

SESSION #1

• Introduction VIP.fund & Speaker Background

• Understanding Crowdfunding

• Define your objective and targets; share them on VoxVisio.

• Video Review - How great leaders inspire action

VIP.FUND OVERVIEW

• We are a 501c3 nonprofit fund established in 2015

• Our mission - to support youth with education, technology and human connections they need to thrive.

• What we do:

• Run campaigns to raise awareness

• Deliver high impact programs

• Build technologies for youth education & connection

WHY VIP - THERE’S A NEED FOR SOCIAL AND TECH INNOVATION IN EDUCATION.

MOST YOUTH ARE AT RISK OF ALIENATION AND DISCONNECTION.

TECHNOLOGY DISRUPTION WILL IMPACT JOBS.

EDUCATION IS UNABLE TO CATCH UP WITH TECH DISRUPTION.

THERE’S A NEED FOR LIFE-LEARNING, SELF-RELIANCE, EMOTIONALLY CONNECTED MODELS OF EDUCATION.

–Johnny Appleseed

“Type a quote here.”SESSION #1 - CROWDFUNDING BASICS

SESSION OVERVIEW

• Crowdfunding basics

• What it is

• How different it is from traditional fundraising

• Understanding the audience

• A high-level process to build campaigns

• Creating incentives

• Creating the perfect pitch

• Review a successful campaign video & page

• Define your objective and targets; share them on VoxVisio.Core

THE PROCESS

Develop story

Write Video Script

Shoot Video

Product/Service

Photography

Website, Social

Channels

PR Outreach

IN A GENTLE WAY, YOU CAN SHAKE THE WORLD. ~GANDHI

60,0000 STUDENTS

JOINED IN 1 CROWDFUNDING CAMPAIGN

FOR EDUCATION

$1,000,000Rehabilitation Programs @ MITPerception Change in the Arab World

WHAT IS CROWDFUNDING?

WHAT IS CROWDFUNDING?

WHY CROWDFUND?

WHY CROWD-FUND?

WHY CROWD-FUND?

WHY CROWD-FUND?

WHY CROWD-FUND?

DOES IT WORK?

5,300Donations

9,759Donations

10,452Donations

2012 2013 2014Funds Raised (in Millions)

$6.8 $7.8

$11.1

DOES IT WORK? COLUMBIA UNIVERSITY 2012-2014 GIVING DAY RESULTS

40% New and Reactivated Donors

8,750Donations

7,000 Donations

13,500Donations

37,858Donations

75,366Donations

98,065Donations

2009 2010 2011 2012 2013 2014

New Donors New Donors New Donors

Communities Foundation of Texas 2009-2014 Giving Day Results

$3.5 $5.1

$10.7

$14.4

$25.2$26.3

HOW CROWD-FUNDING WORKS

Funds Raised (in Millions)

WHO DONATES?

Confidential document: Kimbia Inc. 2015

ENGAGING ALL AGE GROUPS

WHAT GETS FUNDED?

2013

WHAT GETS FUNDED?

HOW ITS DONE - THE PROCESS

A COLLECTIVE EFFORT

PALESTINEEDUCATION GIVING DAY

HOW ITS DONE

10 P’S OF A CROWDFUNDING CAMPAIGN

1. PITCH 6.PRESENTATION 7.PRE-FUNDED

4.PLATFORM

8.POWERFUL

3.PUBLIC

10.PAYMENT

5.PRIZES

9.PERSISTANT

2. PLANNING

الشبكاتاإلجتماعية

موقعالجامعة

Live Tweeting

Video

تصوير

Case Study

Infographic اإلعالم التقليدي

PLANNING

PLATFORM

PITCH

POWERFUL

PERSISTANT

PERSUASIVE

VISUALIZING PALESTINE CAMPAIGN ANALYSIS

DEFINE YOUR OBJECTIVE, TARGETS & STORY

GROW YOUR SOCIAL REACH

TAKE THE CONVERSATION ONLINE

NEXT STEPS…

1

2

3

ASSIGNMENT

1.If you don’t have a twitter account, set one up 2.Twitter & Facebook -

1.Share one takeaway from the session with the hashtag #Learn4Life #Palestine

2.Reference someone who inspired you in Palestine and why. use the hashtag #Learn4Life #Palestine

3.Copy @boostvip4.Define your objective, targets and story; share them on VoxVisio