CASE PRESENTATION ON CATALOGUE RETAILING

(ARGOS)

PRESENTED TO: PRESENTED BY:

Prof. Pranay Verma Sandeep Singh

Satyam Barkataky

Shaivya Singh

CASE

Argos is one of the leading players of catalogue retailing in the UK.

Customers can choose from over 4,000 products from the comfort of their home either through a Argos or through online.

It a unique retailer recognized for choice, value and convenience.

Indian customers have the option to browse through the catalogue and buy.

Sales grew by 8% to £ 4.2 billion and it employed 34,000 people across the business.

Size of Argos catalogue stores are 5,000-10,000 sq. ft. and call and collect stores are 300-500 sq. ft.

CASE CONTD.

The products include:

Personal care

Kitchen and laundry

Furniture

Sound vision and electronics

Garden and leisure appliances

Toys and games

Jewelry watches and accessories etc.

CASE CONTD.

Home delivery or collect the products the next day.

Some of the products are not displayed. On request of customers, the products are brought to the sales counter and then sell.

Delivery or home delivery is done only against the receipt of payment.

ADVANTAGES TO CUSTOMERS

Get the products as soon as they pay.

Indian customers have option to touch, feel the product to make them convinced.

Cozy and friendly environment

It saves time

Less customers to handle in the outlet.

Less display of the products in the outlet.

Less manpower is required

Minimum effort is made in terms of day to day accounting transactions.

Outlet could be small in size because people hardly come for window shopping.

What are the benefits of a hypermarket retailer having a catalogue business?

Do you think catalogue retail format is ideal for the Indian market?

No, Catalogue retailing is not ideal for Indian market. Because,

Indian customers like to touch and feel the product

Most of them are window shoppers.

No shopping malls, no customers.

Pros and cons of catalogue retailing

PROS:

It saves time.

Requires less manpower and size of the outlet

Less requirement of display of the products.

CONS:

Less footfall of customers in the outlet.

Less interaction to customers.

Only skilled person know how to do online shopping and shopping over telephone.