Work-based Research Project:

researchandworkbasedproject.wordpress.comHillary Jenkins, Otago Polytechnic 2008

Case Study

Case study

• What is a case study?• Read the outline from the PDF below

• www.gttp.org/docs/HowToWriteAGoodCase.pdf

• Now think about where you are going on work placement

• You will have one week to assess what you will base your case study on

– Setting objectives

– Starting promptly

– Defining the problem

– Search for and evaluating information

– Solving the case

Five step approach

Case study

During that week you can start gathering information on

the organisation you are working for:

• How big

• Location

• How many staff

• Is it a service or a product…or both

Starting promptly

• Search for relevant background information

• Collect anything which may help your analysis

• http://www.tourismnewzealand.com/

Case study

Now start thinking about concepts within the organisation:

• Marketing – 7P’s

• Competition

• Ownership

• Standardisation

• Operating systems

• Environmental practice

– Human resources

Case study

• Is there an area you would like to investigate further

• Or better still is there an area the organisation would

like you to look at

• Remember your goal is to seek out a problem or issue

and offer ways to assist with this

Subject

• Ok – so you have decided to study marketing

promotion in the organisation where you are placed

• There seems to be a problem with the current

promotional techniques not really reaching the

target audience

• Here you have the topic of your case study and the

problem you need to define

Start putting it together

• Now go back to the resource on writing a case study and follow the steps

• http://www.gttp.org/docs/HowToWriteAGoodCase.pdf

Presenting the Case study

• You need to present your case study both– Orally and in written form

• Here are the steps to complete this

Case Analysis

• Background section – explain your case topic and

describe the organisation, the products and or

service. Relate this to the current market position

• Problem identification – clearly identify the central

problem of the case

• Critical evaluation of the problem – use your

practical information and relevant market concepts

to evaluate the problem

Case analysis

• Potential solutions – discuss the possible solutions

and their strengths and weaknesses

• Your solution and conclusion – choose the best

solution and explain why

• Summary – briefly summarise your case topic, your

analysis and your solution

Case analysis

• Within each section organise your material logically – the parts make up the whole

• In your visual presentation – apply the techniques for interpretation

• Remember to try out your presentation on someone and ask for feedback

Remember:

All work is to be presented:

1. Professionally

2. Any written material is

• Bound

• Spell checked

• Makes sense

• Factually correct

• referenced