IMPORTANCE OF EXTERNAL COMMUNICATION

WITH RELATED TO

CATHAY PACIFIC AIRWAYS

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GROUP MEMEBERS

U.W SHANIKA DILRUKSHI

SACHIN P UDUGE

SACHIN N ABEYKOON

AVISHA S SENEVIRATNE

UGEEMA DE SILVA

NANDULI MINAL BSC-PLY-MGT 15-1 _ GROUP D 2

EXTERNAL COMMUNICATION

What is external communication?

Any effective commutative effort.

Focus on spreading news.

Provide information to stakeholders.

Benefit the organizations goal achievements

BSC-PLY-MGT 15-1 _ GROUP D 3

“CATHAY PACIFIC AIRWAYS”

To relate the benefits with examples

Five star Honk Kong based international Airlines

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PUBLIC RELATIONS

Define a corporation's image to the stake holders

Communicate via:newsletters,

media stories

press releases etc.

Create company activity awareness.

strengthen the public relations efforts.

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Example 1: 140 diverse newspaper designations updates about Cathay

Example 2: Discovery in-flight magazine to 250,000 passengers

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FAR - REACHING

Internet is now a valued resource to reach new customers.

Websites promotes upcoming products and services.

Far-reaching

This techniques keep customers satisfied

Attract the potential investors suppliers and customers

Communicate with audiences all over the world.

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Example 1:

Digital discovery

Example 2:

Studio CX

Example 3:

Facebook,

Twitter,

YouTube,

Google+

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HIGH LEVELS OF CUSTOMER SATISFACTION

To continue their relationship with current STAKEHOLDERS

Communicate in terms of quality products and well served services

Highlights the brand image of Cathay pacific

Attract the business & first class customers

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EXAMPLE 1: Check-in counters communicate through :

Gentle smiles,

Greetings,

Guiding's,

Good eye contacts etc.

EXAMPLE 2: Lounges

Buildings

Infrastructure

Facilities

EXAMPLE 3: Boarding announcements

flight information display systems

EXAMPLE 4 : Inflight announcements

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ATTRACT PROSPECTIVE CUSTOMERS

Communicate features and benefits of products.

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EXAMPLE:

Life Well-travelled

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ENHANCE LOYALITY & TRUSTWORTHYNESS

Corporate social responsible activities

Makes the general public to believe in the organization trademark

Creates a positive impression on the world.

Shape up the attitudes of people

Create a positive publicity

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EXAMPLE 01: Help underprivileged families

EXAMPLE 02: Christmas parties for underprivileged children

EXAMPLE 03: Dreamflight

EXAMPLE 04: Cathay pacific/ Hong Kong sevens sponsors

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HIGHLIGHTS RESPONSIBILITY

Employees and their uniform

Determines the brand image of a company

Highlights different responsibilities assigned

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EXAMPLE 1 :

“This red uniform is not only the heritage of my company, and it is also the symbol of Hong

Kong. So when I put on this uniform immediately I'll become an ambassador for my

company and also Hong Kong……

we deliver service, intense, warm, friendly and personalized well it’s not being robotic but

everyone gets their own little personal touch to it.”

Margret lai – flight attendant

Cathay pacific airways

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CONCLUSION

Create an inspiring brand image

Determine the strength of public relations

Attract potential customers and investors

Enhance customer satisfaction

Buildup loyalty and trustworthiness

Enhance into a greater uniformity, beauty and productivity.

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THANK YOU

BSC-PLY-MGT 15-1 _ GROUP D 20