NUAS Kommunikationskonference, Århus, 20.- 21. Januar 2014

Do you help your graduates get a job? Should you?Janie Huus Tange & Henriette Louise Jakobsen, Office of External Affairs, Copenhagen Business School

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• Surveyed more 5,300 European youth, dividing them into

seven segments.

• Only one of the segments, the so-called high achievers—10

percent—achieved a good employment outcome

• 79 % are frustated by a lack of support and unhappy at their

prospects

(France, Germany, Greece, Italy, Portugal, Spain, Sweden, and the

United Kingdom. Unemployed youth, employers and education

providers)

McKinsey Report jan 2014

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Few young people have a successful journey to employment.

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Employable graduates

Better amabsadors

Happy job market

More chance of

involvement

USP for university –

stronger brand

Why bother?

GROUP DISCUSSION 1

What are the challenges at my university?- What do the students expect?

- What does management expect?

- How is employability communicated now?

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Building bridges between students and the business society

1. Career counselling: seminars (CV, tests, applictions, ‖from student to consultant‖) and workshops (hands on ex. 15 students working with ‗kompetenceafklaring‘)

2. Employer branding activities: Career Fair and Company Events, target mails and company name on auditorium

3. CareerGate: Portal for student jobs (17.000 users)

4. Akademikerkorpset: CBS students working in SMV for free

5. Bachelor programmes (GLOBE and EngAGE) and CEMS (double master degree) closely planned with companies

CBS Career Centre

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• The studentsHelp to see their future career and how they getCounselling when it comes to tests, CV and applicationsFacilitate contact to companies That Career Centre knows which study programme can lead to what career

• ManagementThat we can deliver what the students want/need – and establish and maintain good relations to companies which might mean spin off (sponsorship, maintain CBS‘ good reputation)

• CompaniesThe right man for the rigth job – and access to top talentEmployer branding

Great expectations

Intro (brev + rustur/bog)

Posters på campus (fysisk)

Facebook

―Få

virksomhedskontakt

til dit

bachelorprojekt‖―Husk at ―sign up‖ få

kontakten til dit fremtidige

job‖

Kandidatbrev

Facebook

Flyers på nye

studie

e-Campus

e-Campus

LinkedIn

Studiesekretar

iatet

STUDIEST

ART

ALUMNI

Strategic Contact Point

STUDENT·BUSINESS·L

IFE CYCLE

BACHELOR/KA

NDIDAT

Kanaler

―Relevant

studiejob‖

―budskaber‖

―Karrieren er en

del af dit

studium‖

―Få data til dit speciale -

kontakt til din fremtidige

karriere‖

Invitationer til

events m

virksomhederne

―Hjælp til

ansøgninger (CV,

samtaler etc)‖

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Who are our main users and who should have our main focus –

students or companies?

We have six big career partners and 20.000 students...

Dilemma

GROUP DISCUSSION 2

How do we deal with these challenges at my university?- Real activities

- Expectation management

- Things we cannont solve from the communication unit – where do we take it?