1.Google AnalyticsEverything You Should Do!
May 3, 2011
Alan Knecht
President/Founder Knechtology Inc.
alan@knechtology.com
@aknecht

2. About Knechtology
3. About Me
Providing Internet/Web Consulting Service since 1995
Always heavily focused on measuring success
Internationally published /interviewed by many publications
Authored The Last Original Idea A Cynics View of Internet Marketing October 2010
Sr. Partner Digital Always Media
4. Agenda
Part 1 (30 Minutes) Introduction & Discussion
Why web analytics is a team effort
Overview of some frequently over looked features of Google
Part 2 (15 Minutes) Q&A
Part 3 (75 Minutes) Training
The why & how of configuring Goals & Funnels
Custom Reports
5. About You
Tell Me About Yourselves
6. Frequently Overlooked Features
Data Segmentation
In-line Analytics
7. Data Segmentation
On the fly break down of data by predefined criteria
8. In-Page Analytics
See where people are clicking
9. Q&A
Hit me with your hardest Questions
10. Training
Configuring Goals
Creating Custom Reports
11. Goals & Funnels
Goals are the reason your site exists
Registrations, subscriptions, forms
Engagement (page views/visit or avg. time on site)
Funnel
Visual demonstration of steps in a given process
ie Open Form Completed Form
Requirements
GA Admin Access
A spreadsheet
Desire
12. Goals & Funnels
13. Goals & Funnels
14. Goals & Funnels
15. Custom Reports
Allows you to organize & combined data as required
Unique Visitors by Region (Province)
16. Custom Reports
Edit Title
Define you metrics & dimensions
Preview,
adjust
then save
17. Custom Reports
18. Final Questions
Downloads
RSS
19. Downloads
Need to work with web developers to add appropriate code to track when people click on links to download documents
Resources
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55529
http://www.goodwebpractices.com/roi/track-downloads-in-google-analytics-automatically.html
20. RSS
Best way to track RSS subscribes & reads is by using a 3rd party called Feedburner (owned by Google)
To track links in RSS feeds (also if people click on links in newsletters, tweets, facebook posts etc.) use Googles tag builder function
Use URL shorterners bit.ly, goo.gl, etc to obtain additional analytic data
Resources
Tag Builder http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578
21. Thank You!
Alan Knecht - Knechtology Inc.
www.knechtology.com
Follow me on Twitter @aknecht
Learn about the history of Internet Marketingincluding analytics & get a copy of The Last Original Idea