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For marketeers and management. For lectures. this training will unfold hidden values of YOU. All knowledge you have, experience you have will transformed toward another way of thinking. At the end you will be one of the certified experience professionals. Join or ask for more information. Rob de With / 0031 6 50 58 94 50
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CERTIFICATION
PROGRAM
Become certified experience
professional by the European Centre for
the Experience and Transformation
Economy
The course started in 2003 to rethink the possibilities of creating more meaningful value
in business models in a rapidly changing and challenging economic landscape.
It attracts international participants all over the world to rethink the roles of your own /
others organisations and its value propositions. Learn with and from each other in our
unique cross-disciplinary & transformational experience.
PROGRAM
AMS # 10
DUNCAN STUTTERHEIM (2010)
I visit regularly refreshing courses for professors at Harvard or MIT. This is way way better, more profound, way more relevant content, the selection of speakers is 10 times as good, this is really different
“
“
former attendees of
PROF. JUAN SERRANO
BECOME
CERTIFIED EXPERIENCE
PROFESSIONAL
COURSE FOR
EXPERIENCE
PROFS
AMS # 14
ROB DE WITH (AVANS)
“I have never experienced such an in depth and
instructive course”
ASK YOURSELF
Today’s economy is dematerialising rapidly and we
are witnessing traditional business models become
obsolete one by one. We have seen it happening to
the travel, the music and other industries. Straight
line thinking stops, old handles don’t work anymore.
With new disruptive initiatives as AirBnB and Spotify
around the corner you can ask yourself;
Are you and your organisation fit
for the new economic landscape?
NAME DUNCAN STUTTERHEIM ID&T
’ My dream will become reality”
WHY
Every sound business challlenges its purpose, their
value proposition and business model in order to be
future-proof.
The way value is created and delivered is changing.
New value propositions emerge as traditional ones
become obsolete. Products and services are
increasingly interchangeable and become
commodities. Whereas personal experiences are
unique and worth sharing.
Faced with shrinking sales, rising operating costs, and
rapidly changes in consumer behaviour and needs,
more diverse competition, your industry has to make
sure that it delivers integrated experiences that create
and capture maximum value for your customers.
“ DOING THE SAME THING
OVER AND OVER AGAIN AND
EXPECTING A DIFFERENT RESULT
IS INSANITY “ ALBERT EINSTEIN
EXPERIENCE
ECONOMY
CERTIFICATION
JOE PINE
“They sometimes disagree with us “
LEARNING BY SHARING
We invite you to participate in a group of people that
will lift you out of your comfort zone. Learn to
explore, struggle with entrepreneurs, young heroes
and students to experience the difficulties of creating
something valuable, meaningful and sustainable is.
Break through paradigms and orthodoxies. Explore
and discuss new revenue models and discover if
they
work for you and your business.
Make your own business case happen
RACHEL MORTON NATIONAL AUSTRALIAN BANK
“ All speakers had a special story behind them
WHO SHOULD APPLY
For those who want to be ready in their own
industry and to set the tone. For fresh minded
executives, for those who are not afraid to be
confronted with their business status quo.
Most importantly, participants need to be
individuals with a truly explorative mind and an
entrepreneurial spirit – driven by a strong personal
mission. In the program, we will help you become
even better at visioning a better future,
orchestrating creative teams and driving
breakthrough results with meaningful impact.
Become a Certified Experience Professional.
PROGRAM 2014
The faculty will be mainly based in Amsterdam during
the course. Three of the ten workshops will be held in
Roskilde (DK), Aalborg(DK) and Leuven (BE). During
the 6 months, the program alternates between short
intensive workshops spent on location in Amsterdam
and assignments completed home and on the job.
With the full support of the experienced faculty,
participants put their new skills to work during the 6-
month course, as they embark on their personal
learning challenge.
Our certification program will transform the way
leaders think and work. In order to have the creativity
to stay flexible, being open minded, and create and
feel the future around them.
YOUR FACULTY OF INTERNATIONAL EXPERIENCE PROFS
ED PEELEN
European Centre for
Experience Economy
JOE PINE
Strategic Horizons STEVEN OLTHOF
European Centre for
Experience Economy
ALBERT BOSWIJK
European Centre for
Experience Economy
CHRISTIAN JANTZEN
Aallborg
University (DK)
IGOR MILDER
Talpa Connect
JOSEPHINE GREEN
Forward Thinker
MENNO VAN DOORN
Vint Sogeti
DUNCAN STUTTERHEIM
ID&T Sensation
YURI VAN GEEST
Singularity
University
topics date
> Strategic revolution March 13
> Psychology of experience March 14
> Developing experience value March 27
> Co-creation of value March 28
> Developing the xp eco system April 17
> High performance culture & change April 18
> New business modelling May 8
> Next practice business cases May 28
> Your own business case coaching June 18
> Final presentation & certification June 19
CERTIFICATION PROGRAM
2014
TRANSFORM
YOURSELF &
BUSINESS
SHARIN
G
LEARNING
CREATING EXPERIENCIN
G
*30 POINTS NIMA SENIOR MARKETING PROFESSIONAL
APPETISERS
On the present state of the experienc economy
Interview with Joe Pine
Transformational experiences Interview with
Christian Jantzen Aalborg University;
Co- creation by C.K. Pralahad
.
Become a Certified Experience Professional.
@
APPLY TODAY
CONTACT US FOR MORE
DETAILS OR JUST SAY
HELLO
experience economist
european center for experience
economy
EXPERIENCE
ECONOMY
CERTIFICATION