LEKORIANS SDN BHD

SAIFUL HASNOLCEO

NUR SYAZWANICOO

FATIN AQILAHCFO

NIK NURAJEERAH

CTO

ANDI MUHAMMAD RYAN JANUARDI & ZATA HANUNI

CMO

LOGO:

• CORPORATE COLOR: BLUE, WHITE, RED & YELLOW

• THE COLORS REPRESENTS THE COLORS OF JALUR GEMILANG WHICH SYMBOLIZE THE FOOD’S

ORIGINTAGLINE: “TRY IT, YOU WILL LIKE IT!”

PRODUCT DESCRIPTION

"Opok-Opok" is a traditional fish sausage normally consumed as a morning and evening snack. Made from a mixture of minced fish

meat and tapioca flour to form a dough, it is processed into a cylindrical shape and boiled before it is fried. Its texture is fine with a

crispy and soft bite into delicious Chile sauce. Nutritionally, “opok-opok’or keropok lekor are rich in protein, calcium and potassium. This

traditional method of preparation usually means that the keropok lekor can only have a shelf-life of 1-2 days. Reformulation of “opok-opok’ by adding modified waxy corn starches; the keropok lekor can

be kept in frozen up to six months with acceptable in taste and appearance. Also, oil absorption into ‘opok-opok’ after frying can be

reduced.

S.W.O.TSTRENGTH• WE SERVE OUR

CUSTOMERS BY OURSELVES

• HAVE PROFICIENT AND SKILLFUL

WORKERS

WEAKNESS• LACK OF STRATEGIC

MANAGEMENT SYSTEM

OPPORTUNITY• DEMANDS FOR

PRODUCT INCREASING ANNUALLY

• ADDITIONAL IN PROFITS

THREAT• FRAUD FROM

SUPPLIERS• COMPETITION WITH SMALL & BIG

BUSINESS

OPERATIONAL STRATEGYOperation: We are focusing on giving the best serving to our customer by preparing great portion of keropok lekor serving and delivery on the right time. the customer may buy as many serving as they want.

Generic strategies:(Porter’s Generic Strategies)

BROAD TARGET&

LOWER COST PRODUCT• Broad Target: Starting from around UKM to other

places• Lower Cost Product: Affordable price for the

customer

FUTURE PLAN IN 5 YEARS:• BEING THE SUPPLIER FOR SMALL BUSINESS• MAKE MORE PROMOTION TO ATTRACT MORE

CUSTOMERS• HAVING OUR OWN FACTORY

ITEM QUANTITY (KG) COST (RM)

Round Scad Fish 1 10.00

Cornstarch 1 3.00

Salt 1 1.00

MaterialsManufacturing (Labour;per hour) = RM3.00Total per unit = RM17.00Unit per month = 900 unitsNumber of per unit sold = 900 unitsCost of good sold per month = RM17.00 x 900 units = RM15,300

MARKETING1. Segmentation• We operate our business to fulfill the basic demand of the customers.• Basically, our focus are the people who are busy and don’t have much time

to buy food. Our target is the tourists who come to Malaysia.

2. Positioning

Price• We offer below than RM3 per serving. Free delivery on weekends.

Promotion• Our promotion strategy is by using social media such as Instagram,

Facebook, Twitter and blogs. We also distribute our pamphlets and brochures around UKM.

Place• This is a home-based service. The raw materials are picked up by us

from our suppliers. Then, we make the ‘keropok lekor’ and lastly we just need to deliver to our customers at their place.

Product• We let the customers choose what they want but at the same time,

we also mention about our supplier’s cleanliness and the quality of the food are guaranteed.

FINANCIAL

How much : RM1000How : We only need a small amount of modal because we just need minimum quantity from raw material to make the keropok lekor. Other materials, we just need plastic and paper cup. We do not need to apply for loans since we only need a small amount of money, so we

just use our saving to start our business.