CetaphilEvery Age. Every Stage. Every Day

Ali - 16I ’m tired of bringing my “kikay kit” for practices. I need a single item that will help keep my face looking fresh and clean.

Michelle - 15I ’m breaking out more than I usually do and I don’t know why? And no I’m not stressed. Some details are, I wake up and my skin is so oily, so I wash it and it becomes super dry. Mid-day it gets really oily and gross.

Sam - 14I want my friends to see that I’m not just ALL brains.

Sarah - 18I have bumpy skin. My pores look big in places. My skin looks like it needs help.

Diane (18) - Tin (17) - Chloe (18)We just want to be noticed... boys telling us we’re pretty.

Insight:

Girl you’re amazing, just the way you are.

Big Idea: You don’t need a special event to feel special, you CAN be special every day!

Confidence

Special

Fresh

Execution: Campaign 1

Execution: Campaign 2

Medium

Candy Magazine

Candy Mag Website

Facebook Ads

Medium: Candy Magazine

Target Audience: Girls, 13-18 years old

80% of the Candy Girls say that seeing an ad in Candy tempts them to buy fashion and beauty products.87% trust and believe the ads that appear in Candy.87% have bought a product after seeing it in Candy.76% look forward to and use the product inserts in Candy.80% have read the details of the ad seen in Candy.68% have visited the website of the product after seeing an ad in Candy.84% say that magazines are their primary source of information on fashion and beauty.86% trust Candy.

Source: Candy Readers’ Survey 2010

Medium: Candy Magazine

Circulation: 40,000 (Audited June 2010)

Total Monthly Readership: 270,888 (Based on Synovate Media Atlas Survey, Wave 2)

Frequency: 11 x year

Distribution: Bookstores, news stands, magazine stands, convenience stores and supermarkets.

Medium: Candy Website

Pageviews: 3,815,344

Unique Users: 209,134

From Google Analytics October 30 – November 29, 2010

Medium: Facebook Ads

Targeting ability is available

Total reach: 4,017,584.48

13-15 (9%)

16 - 18 (19%)

Average CPC (Cost per Click) = $0.14

Average CPM (Cost per Thousand Impressions) = $0.06

Source: Social baker and Facebook Ads

Date

Thank You