Strategically Competing Globally – 2+2 The Best Kept Secret to Recruitment

Zepur Solakian: CGACCRoss Jennings: Green River Community College Seamus Reilly: Parkland College

Tuesday morning, March 1, from 9:15-10:00 am

Goal of Session:How to market your college and more international students by communicating your 2+2s and marketing them transparent to students and their parent.

I already have many articulation agreements why do I need 2+2?

Session Outline

Current Global Market Trends 2+2 at Green River 2+2 at Parkland College Q and A

• OECD and UNESCO have forecast the demand for international education could increase to 4m students by 2015 and to 6.4m students by 2025.

Growth in international higher education

Global Market Trends

• Student enrollment into university-level education increased by more than 20% on average in OECD countries between 1995 and 2008 (Education at a Glance 2010, OECD 2010).

Market environment – secure demand growth

Global Market Trends

• The world’s population is growing• Growing middle class• The global move to a knowledge-based economy• Capacity shortfall - domestic universities in many

countries are unable to meet demand of a growing middle class

• Funding shortfall - universities increasingly recognize the financial and cultural value of international students.

• Skills shortfall - governments and employers require higher level skills and talent to support economic growth.

• Increasing competition in labor markets

Factors driving growth

Global Market Trends

Global Market Trends

IIE

U.S Market Trends U.S. share has fallen from 28% to less than

20% in less than 10 years Recent healthy year-on-year increases (7-

8%) mask the underlying problem Why?

• Complex post-9/11 student visa to U.S.• U.S. education too costly• Competitors, such as Australia, UK and France,

increased market share during the same period• Canada, Spain and China “Newcomers” have

seen rapid growth• Decline in opportunities in U.S. for students

(Indian Market)

National recruiting campaigns:

• Australia: “Live, Learn and Grow“, Australia Education International has 25 offices in 17 countries

• Germany: “Land of Ideas“, DAAD has 64 offices worldwide

• France: Campus France has 100 Offices in 75 countries

• UK: “Innovative, Individual, Inspirational“, British Council has offices in more than 100 countries

• United States: Lacks a coordinated national strategy, institutions recruit individually. But: Over 400 advising centers some in US embassies and consulates

Global Market Trends

U.S Market Trends

U.S Market Trends

Ponder this!

Do we want to be globally competitive?

How can we use available tools/vehicles such as

2+2 to get there?

Green River Community Green River Community College College

2+2 Story!2+2 Story!

Role and Purpose of Role and Purpose of International ProgramsInternational Programs

Revenue Revenue International-International-

izationization Innovation and Innovation and

ExcellenceExcellence Contribute to Contribute to

Campus and Campus and CommunityCommunity

Why do international students Why do international students comecome to GRCC? to GRCC?

1.1. Transfer to top Transfer to top universitiesuniversities

2.2. HS Completion PlusHS Completion Plus3.3. High quality High quality

housinghousing4.4. Recruitment Recruitment and

partnershipspartnerships5.5. Ease of admissionEase of admission

GRCC International Student Enrollment, 1989 - 2010

Today’s ChallengesToday’s Challenges

Competition Competition Economic CrisisEconomic Crisis Budgets Budgets Student VisasStudent Visas Acts of GodActs of God School SupportSchool Support

GRCC Class of 2020GRCC Class of 2020

Parkland College Parkland College 2+2 Story!2+2 Story!

Parkland CollegeParkland College

2+2 at Parkland College2+2 at Parkland College

Overview of International Overview of International Students at Parkland CollegeStudents at Parkland College

345 International students345 International students 50 different countries50 different countries

(Source : (Source : Profiles of U.S. Community Colleges 2010-2011 Guide for International Students)Profiles of U.S. Community Colleges 2010-2011 Guide for International Students)

CCI ProgramCCI Program Parkland College was a pilot member Parkland College was a pilot member

of the initiativeof the initiative 60 students and 3 faculty60 students and 3 faculty Egypt, Brazil, Pakistan, India, Egypt, Brazil, Pakistan, India,

Indonesia, Nicaragua, GuatemalaIndonesia, Nicaragua, Guatemala

Transfer Patterns Transfer Patterns December / January 2009 / 2010December / January 2009 / 2010

17 students transferred17 students transferred

10—University of Illinois10—University of Illinois 1—University of Florida1—University of Florida 1—Eastern Illinois University1—Eastern Illinois University 1—English Center1—English Center 1—Kaplan1—Kaplan 1—New York General Consulting1—New York General Consulting

Spring Summer 2009Spring Summer 2009

37 students37 students27—University of Illinois27—University of Illinois1—Indiana University1—Indiana University1—Northern Illinois University1—Northern Illinois University1—Suffolk University1—Suffolk University1—West Florida University1—West Florida University1—Kaplan1—Kaplan5—transferred out of system5—transferred out of system

December / January 2010-11December / January 2010-11

18 students18 students 13—University of Illinois13—University of Illinois 1—Loyola University1—Loyola University 1—University of Colorado (Boulder)1—University of Colorado (Boulder) 1—Chicago State University1—Chicago State University 1—Prarie State College1—Prarie State College 1—Harold Washington1—Harold Washington

Transfer to 4 year institutionsTransfer to 4 year institutions

61 students transferred61 students transferred 51—Big Ten University of Illinois51—Big Ten University of Illinois 1—Big Ten Indiana University1—Big Ten Indiana University 2—Private (Suffolk / Loyola)2—Private (Suffolk / Loyola) 2—Regional (EIU / NIU)2—Regional (EIU / NIU) 5—Out of State (CO, FL, IN, MA)5—Out of State (CO, FL, IN, MA)

ComparisonComparison Parkland transfer rate (FY 09) 75%* Parkland transfer rate (FY 09) 75%* 61 out of 72 Intl. 84% students61 out of 72 Intl. 84% students Parkland to U of Illinois (FY ’09) 27%Parkland to U of Illinois (FY ’09) 27% 50 out of 61 to U of Illinois 81%50 out of 61 to U of Illinois 81% Other Institutions 12.6%Other Institutions 12.6% 6 out of 61 9%6 out of 61 9%

Thank You!