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CGD 218 PAPERS Learn by Doing

CGD 218 Entire Course

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 CGD 218 Week 1 Assignment Why is Visual Literacy Important CGD 218 Week 1 Journal The Evolution of Media CGD 218 Week 1 DQ 1 Using Visuals to Communicate CGD 218 Week 2 Assignment Final Project - Step Two CGD 218 Week 2 DQ 1 Typography in Business CGD 218 Week 2 DQ 2 Bauhaus Manifesto CGD 218 Week 3 Assignment Using Photographs from the Web CGD 218 Week 3 Journal Visual Communication Today CGD 218 Week 3 DQ 1 Photography and Composition CGD 218 Week 3 DQ 2 Motion Pictures

CGD 218 PAPERS Learn by Doing

CGD 218 Week 1 Assignment Why is Visual Literacy Important

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 Why is Visual Literacy Important Watch Brian Kennedy’s TedTalk: Brian Kennedy: Visual Literacy and Why We Need

It (http://www.youtube.com/watch?v=OefLEpds5Is), and address the following questions:

Compare and contrast Kennedy’s definition of visual literacy with the textbook’s definition. Explain how visual literacy can be considered a universal language. Examine how visual literacy can impact communication and global understanding.

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CGD 218 Week 1 DQ 1 Using Visuals to Communicate

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 Using Visuals to CommunicateRegardless of where you work or what your career is, learning how to communicate

effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message.

CGD 218 PAPERS Learn by Doing

CGD 218 Week 1 Journal The Evolution of Media

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 The Evolution of Media Over the past several decades, communication media have evolved significantly. In

addition to communicating messages through books, newspapers, and magazines, we now have the ability to communicate through blogs, websites, and social media like Facebook, Twitter, and YouTube. Now, more than ever, the average person is capable of creating and distributing professional-looking visual communication. This supports what your textbook identifies as perhaps the most significant change; these “new technologies are forcing journalists, advertisers, PR professionals, and entertainment executives to relinquish their role as ‘gatekeepers’ of information (P.21-22).

CGD 218 PAPERS Learn by Doing

CGD 218 Week 2 Assignment Final Project - Step Two

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 Final Project- Step TwoYour outline should include the following elements: A description of your message, and the desired results A description of the intended

audience for your message A description of the typography you plan to use in your message (e.g., this might include the font or typeface you plan to use, the tone you want the type to achieve, etc.) An explanation of how you plan to utilize visuals to support your message The platform/medium you plan to use to communicate your message (e.g., Word document, PowerPoint presentation, Web application, etc.) An explanation for why you selected the platform/medium you did

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CGD 218 Week 2 DQ 1 Typography in Business

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 Oftentimes, we can’t avoid using words to communicate messages. And sometimes,

we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting. Take a look at the following documents and examine how strategic use of typography and white space has affected the second document.

CGD 218 PAPERS Learn by Doing

CGD 218 Week 2 DQ 2 Bauhaus Manifesto

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 Your textbook describes design in light of the Bauhaus manifesto.According to the Bauhaus Design History (http://designhistory.org/Bauhaus3.html),

what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” It goes on to explain that “mass production was the god, and the machine aesthetic demanded reduction to essentials, an excision of the sentimental choices and visual distractions that cluttered human lives.”

CGD 218 PAPERS Learn by Doing

CGD 218 Week 3 Assignment Using Photographs from the Web

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Using Photographs from the Web Today more than ever, photographs and other visual media are at our fingertips.

Whether it’s through Google Images or Flickr, we have endless visual media available for us to use. Or, do we?

 Watch the video Copyright Basics (http://youtu.be/Uiq42O6rhW4). Then, in a 2- to 3-

page paper, examine the benefits and challenges associated with having so many visuals available to us today. Describe the possible ethical and legal implications of using these photos, and explain how these issues can be avoided.

CGD 218 PAPERS Learn by Doing

CGD 218 Week 3 DQ 1 Photography and Composition

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 Photography and CompositionWhen considering magazines like National Geographic, or social media like Pinterest, it

becomes evident that photography plays an instrumental role in visual communication. However, creating an impactful photograph is not always easy.

 Your textbook explains the importance of design and composition in successful

photography. For this discussion, locate a photograph (either on the Web or in print) that strategically uses at least three elements of design (e.g., balance, color, asymmetry, etc.). Then, paste a link to the photograph (or, if it is in print, upload a scanned copy to the discussion forum or the web), and explain which elements are utilized, and how they affect the overall impact and message of the photograph.

CGD 218 PAPERS Learn by Doing

CGD 218 Week 3 DQ 2 Motion Pictures

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Watch at least three of the documentary trailers, below: Documentary TrailersFood, Inc. (Trailer) (http://www.imdb.com/title/tt1286537/) Inside Job (Trailer) (

http://www.imdb.com/title/tt1645089/) Marley (Trailer) (http://www.imdb.com/title/tt1183919/) Planet Earth (Trailer) (http://www.imdb.com/title/tt1645089/) Waste Land (Trailer) (http://www.imdb.com/title/tt1268204/) Based on the trailer, what do you think the intended message of the documentary is? What are motion pictures able to do that photos and still images cannot, and how does that impact the message being communicated?

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CGD 218 Week 3 Journal Visual Communication Today

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 Visual Communication Today Visual communication is just about everywhere we look. Reflect on the visuals you’ve

seen in your daily life over the past couple weeks, and the messages they’ve communicated (e.g., TV commercials, billboards, magazine ads, web ads, websites, product packaging, photographs, etc.). Do any stand out in your mind? If so, why do you think they were so effective in getting your attention? Are there any trends you are noticing specifically in today’s media?

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CGD 218 Week 4 Assignment Final Project Step Three

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 Final Project- Step Three You should now have a strong outline for the message you plan to communicate in

your final project, as well as a good idea of how you want to incorporate visuals. This week, locate at least five possible visuals that you might utilize for your final project (e.g., photographs, drawings, video clips, screenshots, etc.), and add them to your existing project draft. Be sure to reference any visuals that you did not create. Then, 1-2 pages, explain why you selected the visuals you did, how they support your intended message, and what reaction or results you hope to gain from the use of these visuals.

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CGD 218 Week 4 DQ 1 Brand Identity

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 Brand IdentityAs stated in your textbook, “branding is equated with everything from creative strategy

to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines.”

Guided Response: Respond to at least two of your peers with an evaluation of their selected company’s brand identity, as conveyed through the mood board. Do you agree with your peer’s interpretation of the company’s brand identity? Why or why not? Can you think of any elements that they might have missed in their mood board?

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CGD 218 Week 4 DQ 2 Advertising

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Nike: My better is better (http://www.youtube.com/watch?v=rHHMaiNGuided Response: Respond to at least two of your peers with an evaluation of their selected company’s brand identity, as conveyed through the mood board. Do you agree with your peer’s interpretation of the company’s brand identity? Why or why not? Can you think of any elements that they might have missed in their mood board?

CGD 218 PAPERS Learn by Doing

CGD 218 Week 5 Assignment Final Project Using Visuals to Communicate a

Message

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Informational brochure for a corporate eventWord document or PDF version of the brochure, containing appropriate visuals;

typography; effective design, composition, and color scheme; as well as with relevant information on the event.

Throughout each of the five weeks of this course, you will decide on a message to communicate, determine the most effective platform or medium for that message, and select the most appropriate visuals to support the message. Note that each visual should be referenced.

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CGD 218 Week 5 DQ 1 Social Media

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 Social MediaSocial media can have a significant impact on a company’s success (both positive and

negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? What are the cons, and how do you think they can be avoided, to prevent a communication disaster? Identify one example that illustrates effective use of social media, and one example that illustrates ineffective use of social media.

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CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy in Business

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 Reflecting on Visual Literacy in BusinessReview the concepts we’ve covered in the past few weeks of this course, and list five

take-away’s. Explain why the five take-away’s are relevant to you. Then, describe at least one concept that is either still unclear to you, or one you’d like to explore further.

 Guided Response: Respond to at least two of your peers. How are their take-away’s

different from yours? With regards to the one concept they identified as unclear or would like to explore further, can you offer any additional insight, resources, and/or clarification?

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CGD 218 Week 5 Journal Packaging Visual Communication

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 Packaging Visual Communication Over the past few weeks, you’ve worked to put together a communication piece

through the use of visuals. Describe the steps you took to get to your finished communication product, and explain how these steps were helpful. Finally, describe how failing to put as much effort into the preparation stage could be detrimental to the ultimate communication of your message, and describe how this concept can be applied to the messages you communicate in your work environment.

CGD 218 PAPERS Learn by Doing