CGD 318 Entire Course

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CGD 318 Week 1 DQ 1 What is Public Relations

CGD 318 Week 1 DQ 2 Public Relations and Crisis Management

CGD 318 Week 1 Quiz

CGD 318 Week 2 DQ 1 Public Relations Research

CGD 318 Week 2 DQ 2 Publics & Public Opinion

CGD 318 Week 2 Assignment To Accept or Reject a Client

CGD 318 Week 2 Quiz

CGD 318 Week 3 DQ 1 The Audience

CGD 318 Week 3 DQ 2 Public Relations Tactics

CGD 318 Week 3 Assignment News Release

CGD 318 Week 3 Quiz

CGD 318 Week 1 DQ 1 What is Public Relations

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What is Public Relations? Assess a minimum of two definitions of public relations

from the course materials and your own research. Compare and contrast the major

differences and interrelationships between public relations and journalism. Has

public relations influenced your buyer behavior? Synthesize the course materials

and other research to support your response. Respond substantively to at least two of

your classmates’ postings.

CGD 318 Week 1 DQ 2 Public Relations and Crisis Management

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Public Relations and Crisis Management. Review the video, Jack Welch on Toyota's

PR Disaster. How does Dr. Welch assess Toyota’s performance? Based on the course

materials and the video and other research, synthesize the concepts and give an

illustration of how Toyota might have changed public perception using PR in

responding to this crisis. Respond substantively to at least two of your classmates’

postings.

CGD 318 Week 1 Quiz

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Quiz:

1. When steps are taken to repair damage from the crisis and to prevent it from

happening again, it is what type of strategy?

2. According to the text, clients often criticize public relations firms for all of the

following EXCEPT:

3. What is not a contingency factor that public relations professionals must taken

into account in managing a conflict with its public?

4. Environmental activist John Muir used public relations tactics to:

5. When organizational policy requires that line managers at least listen to

appropriate staff experts before deciding on a strategy it is referred to as:

CGD 318 Week 2 Assignment To Accept or Reject a Client

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To Accept or Reject a Client. A well-known professional baseball player is suspected

of having used steroids and other performance-enhancing drugs. He has not been

charged. His agent asks you to advise and assist him in handling the intense media

interest in the case. He wants you to try to place favorable stories about the baseball

star in the media and create a positive environment for him. If formally accused, it

could mean irreparable damage to his baseball career.

You are not asked to do anything unethical. The money is quite good, and you know

the publicity from working on the case will probably help your public relations

consulting career, especially if the athlete is exonerated. Would you take the

account? The agent tells you confidentially that the athlete has admitted that he took

some substance that was unknown to him, but may have been steroids.

CGD 318 Week 2 DQ 1 Public Relations Research

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Public Relations Research. Identify a minimum of five ways research is used in

public relations. Discuss the role of public relations research in setting

organizational short-term and long-term goals within an organization. Assess the

manner in which public relations research can help professionals build and shape PR

campaigns. Respond substantively to at least two of your classmates’ postings

CGD 318 Week 2 DQ 2 Publics & Public Opinion

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Publics & Public Opinion. Choose an organization and identify its key audiences, or

publics. Assess how these publics can have their opinion shaped. Compare and

contrast the influence of the different types of opinion leaders and their influence on

shaping public opinion. Respond substantively to at least two of your classmates’

postings.

CGD 318 Week 2 Quiz

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Quiz

1. Any false statement about a person or organization that creates public

contempt, hatred, ridicule, or inflicts injury on reputation is known as:

2. Motivational objectives are more difficult to accomplish because:

3. What persuasive tactic is being used when a political candidate begins to use

the issue of employment if the poll indicates that unemployment is a key issue?

4. Which is not an aspect of timing in a public relations program?

5. Which of the following is an example of an informational objective?

6. Public relations professionals protect trademarks in all the following ways

EXCEPT:

7. The mass media are influential in forming a person’s opinion when the

information provided:

CGD 318 Week 3 Assignment News Release

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News Release. Review the section entitled “The Format of a News Release” in the

beginning of Chapter 10. Choose an existing product or a made up product and

write a one to two page news release (not including title and reference pages)

announcing the introduction of the new product using the provided format.

Include at least one scholarly resource in addition to the course text.

CGD 318 Week 3 DQ 1 The Audience

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The Audience. Select and discuss one of the following questions. Conduct research

using the text and the University’s Online Library to support the position you take.

Respond substantively to at least two of your classmates’ postings.

a. Assess the public relations implications of the senior market in the United States.

Identify a specific senior audience. Is this an influential audience? Why or why not?

b. Determine the characteristics of the youth (Generation X and Generation Y). What

are the public relations implications regarding the use of their media habits and

preferences?

CGD 318 Week 3 DQ 2 Public Relations Tactics

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Public Relations Tactics. Review the public relations communications instruments in

Chapter 10, such as news releases, brochures, and broadcast media. Select an

organization, and compare and contrast the strengths and limitations of two

instruments used by the organization. Which tactic is least effective and why?

Which tactic is most effective and why? Synthesize the course materials and other

research to support your response. Respond substantively to at least two of your

classmates’ postings.

CGD 318 Week 3 Quiz

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Quiz

1. This form of news delivery to television stations must be carefully considered because of the cost.

2. The most widely used document issued by practitioners to news media is the

3. Which is a good public relations tech tool of internal communication with employees?

4. What is the principal media impact and attraction of American Idol?

5. Major advantages of computer-stored mailing lists include all of the following EXCEPT:

6. A “softening-up” process that involves inviting media to a gathering where the host usually makes a “pitch” at the end of a socializing period is called a

7. Which is NOT a frequently used technique at the local television station level?

8. A major selling point for a radio media tour is:

CGD 318 Week 4 DQ 1 Global Impact of Public Relations

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Global Impact of Public Relations. Select an organization from the United States that

conducts business in countries other than the U. S., and assess the impact of global

public relations on buyer behavior (hint: Coca-Cola, Disney, McDonald’s, etc.).

Respond substantively to at least two of your classmates’ postings.

CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and Entertainment

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Business, Sports, Tourism, and Entertainment. Synthesize the course materials and

evaluate how the public relations professional educates the media using a specific

example either from a corporation, a sports celebrity, tourism (for a state, for

example), or for an entertainer. Respond substantively to at least two of your

classmates’ postings

CGD 318 Week 4 Quiz

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1. Which is NOT a Hofstede’s cultural dimension that addresses a cultural

difference?

2. The pinnacle of corporate sponsorships is

3. The refusal to buy the products or services of a company is called

4. News releases in Malaysia should be distributed to avoid confusion and

enhance understanding is:

5. About one-third of U.S. corporate profits are generated through

6. Diversity in the workforce impacts all the following EXCEPT

CGD 318 Week 5 DQ 1 Public Relations & Non-Profit Organizations

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Public Relations & Non-Profit Organizations. Select a non-profit organization

(American Red Cross, Salvation Army, etc.) and assess the role of public relations in

that non-profit organization. Compare and contrast at least two characteristics

between a for-profit organization and a non-profit organization. Respond

substantively to at least two of your classmates’ postings.

CGD 318 Week 5 DQ 2 Public Relations in the 21st Century

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Public Relations in the 21st Century. Select an organization from the United States

and assess the methods with which this organization uses communication

instruments such as traditional or social media for its public relations campaign. To

what extent has this company incorporated newer media into its public relations

strategy? Use the course materials and other research data to support your position.

Respond substantively to at least two of your classmates’ postings.

CGD 318 Week 5 Final Paper (Public Relations of Starbucks)

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For the Final Paper, you will be evaluating the public relations practices at an

organization based on all the chapters in the course text.

Develop a paper that answers the following questions based on the organization of

your choice. You may pick any organization as long as your choice has information

available to answer the following questions.

1. Analyze how the organization used public relations to create a brand and influence

public opinion.

2. How is your selected organization adapting to the social media sites and other

venues in the 21st century?

3. Identify a crisis that the organization has faced or is facing and analyze how it was

or is being handled by the organization (include an evaluation of the organization’s

response to the crisis in your analysis).