DIYAN LESTARI SE MSC.

Marketing is about identifying & meeting human & social needs.

Marketing has been defined as an organizational function & a set of processes for creating, communicating, & delivering value to customers & for managing customer relationship in ways that benefit the organization & its stakeholders.

Goods Services Events Experiences Persons Places Properties Organizations Information Ideas

Marketers is someone who seeks a response – attention, a purchase, a vote, a donation-from another party.

Markets is a collection of buyers and sellers who transact over a particular product.

Needs, Wants, and Demands Needs are the basic human

requirementsWants when they are directed to specific

objects that might satisfy the need Demands are wants for specific

products backed by an ability to pay

Symbol is is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition

SEGMENTATION is identify & profile distinc groups of buyers who might prefer or require varying product & servce mixes by examing demographic, psychographic, & behavioral differences among buyers

TARGET MARKET is segmentation which present the greatest opportunity

POSITITIONING is fill in the minds of the target buyers as delivering some central benefits.

The production concept The product concept The selling concept The marketing concept -> customer

centered