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Sometimes celebrities and corporations make a mistake…or ten…and have to change the public’s
opinion
1. Corporations are constantly trying to maintain or repair a good reputation and
public relations plays a large part in achieving this goal
2. Media relations: it is important organizations effectively tell their stories and establish rapport
with business editors and reporters
VS.
3. Customer relations: it is important customers are satisfied because it builds
loyalty and positive word of mouth
4. Investor relations: Key audiences for these efforts are financial analysts, individual and
institutional investors, shareholders, prospective shareholders, and the financial media.