Upload
wrhsbusiness
View
415
Download
2
Embed Size (px)
DESCRIPTION
Citation preview
Chapter 15
PROMOTION
COMMUNICATION PROCESS
SENDER
MESSAGE
ENCODING
MESSAGE CHANNEL
RECEIVER
DECODING
FEEDBACK
INTERPERSONALCOMMUNICATION
MASSCOMMUNICATION
BROADCAST MEDIA
ADVERTISING
PUBLICITY
PUBLIC RELATIONS
PERSONAL SELLING
SALES PROMOTION
PROMOTIONAL MIX
Personal Selling
Public Relations Advertising
Sales Promotion
PROMOTIONAL PLAN