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The Media & SocietyFair Use, Creativity, Control
http://www.youtube.com/watch?v=SaFLd-hVKFY
The Social Constructionof Reality
http://www.youtube.com/watch?v=4xX4RuXZrxI&feature=youtube_gdata_player
Social Construction of Reality is
based on ..… the concept that events are open to interpretation
http://www.youtube.com/watch?v=8tIUilYX56E
“So what if a guy threw a shoe at me”http://www.youtube.com/watch?v=Zsj9YHfLU4g
Muslim Rage Over Movie
“We never insult any prophet — not Moses, not Jesus — so why can’t we demand that Muhammad be respected?”
Muslim Scholar
Symbolized by the word “freedom” - a context very different from the term’s use in the individualistic West: the right of a community,
whether Muslim, Christian or Jewish, to be free from grave insult to its identity and values.
Many believe the clash was not Muslim against Christian. Instead, they suggested that the traditionalism of people of both faiths in the region
conflicted with Western individualism and secularism.
Social Construction of Reality is based on ..
…..the fact that because interpretations differ, a common base of communication must be found.
Egyptians argued that a slur against their faith was a greater offense
than any attack on a living person.
Social Construction of Reality is based on ..
..this common base is known as social reality and is developed based on
the most common interpretation of physical reality within a society.
George Herbert Meade
I , Me, Other
The Generalized Other
Internalized Rules to become functioning members of society.
Influences – family, peers, school, media
It explains a lot but we still have agency and violate norms.
Dramaturgy - Erving
Goffman“Presentation of Self in Everyday Life”
Theory in a Nutshell
As an symbolic interactionist he sees….the social construction of individual identity and
group relations dynamics and meanings of interpersonal
information the relationship between environment and these
processes the conscious manipulation of impression
management
The DramaThrough the drama actors give meaning to themselves, to
others and their situation. Interactions (performances before observers) deliver impressions to others according to the
actors goals.
Information is exchanged to confirm identity and the significance of behavior.
“THE FRONT”It expresses a dramatic realization of the interpersonal self that individuals through "impression management" activity, generate,
present and others expect.
“A front must be convincing – ‘in-line’ with expectations. The behavior is in line with the role they assume.”
An "idealized" front conforms to conventions, mores and rules required by
the audience (the team, the gang, the public).
The aim is for the performance to be believed.
“Signs and Signifiers”The front incorporates the setting and baggage we
bring with us.
Appearance Dress, props (clothes, car, house, food, body posture, facial expressions, gestures) serve to communicate gender, status,
occupation, age and personal commitments.
MannerHow we play the role; the personal touch - works to warn
others of how the performer will act or seek to act in role - dominant, aggressive, yielding, receptive etc.
“Risk Taking”Can also involve performance in voluntary, consequential actions.
Many high risk and action settings provide occasion and place for expression of moral sensibilities such as bravery, courage,
determination, reliability, mastery of valued arts which inspires the confidence of others.
Goffman writes: “If the activity of an
individual is to embody several ideal standards, and if
a good showing is to be made, it is likely then that
some of these standards will be maintained in public by
the private sacrifice of others.”
The Social Construction of Reality (TV)
http://tlc.howstuffworks.com/tv/here-comes-honey-boo-boo/videos/making-sketti.htm
Reality or Exploitation
This is TLC(the learning channel)
http://tlc.howstuffworks.com/tv/breaking-amish/videos/what-have-we-gotten-ourselves-into.htm
Symbolic Interactionist ViewpointSymbolic interactionist might attempt to describe the way people
evaluate their own behavior by comparing it to the behavior of others
The filmmakers edit scenes to convey a certain expression of reality than what is actually presented in “real life”.
Structural Functionalist
ViewpointFunctional analysis is the study of society as a whole unit, made up of individual parts that work together.
To be part of the “In-crowd” Learn the latest fads, technology and slang through product placement. Advertisers benefit. The economy benefits.
People in society that previously had nothing in common can now seemingly carry on conversations as if longtime friends because they both view the same show.
Product Placement on Reality TV
“viewers seem more tolerant when products turn up in settings that seem
more realistic than fictitious”
Dysfunction Dysfunction through emulation of outrageous actions of the
characters.
Potential development of unhealthy views of their own bodies and do things they wouldn’t normally do such as drastic dieting and cosmetic
modifications it an attempt to conform to a “perceived” norm.
http://www.youtube.com/watch?v=o6hMDs4rBmw
http://www.youtube.com/watch?v=Qw9oX-kZ_9k
Conflict ViewpointCompetition with one another for scarce resources.
PowerManufactured struggles“False consciousness”
False Consciousness
Read: “Corporate Advertainment” by Nicole Colson
Casting Secrets of Reality TV
http://www.videojug.com/interview/reality-show-casting-secrets-2 Botz-Borstein (2006) believes reality television is an escape from the
boring reality of the viewer’s life. He calls reality television surreality television because he believes it is a produced environment that lacks the realness of everyday life.“The new surrealism: Loft stories, reality television, and amateur dream-censors”
Feminist ViewpointReal Housewives, Real Brides, Real Girlfriends, Real Moms?
“rowdy, raunchy women looking for attention, confrontation and fame” David Kronke ~ LA Times
“Backlash: The Undeclared War Against American Women” ~ Susan Faludi
How media works to create a backlash against women whenever advancements in the workplace, rights, etc. are becoming publicly
evident.
Are these images working to keep women “hysterical” and “emotionally inept” within a culture that has emasculated the
male population due to a failing economy?
We live in exponential times.
Social Design Challenges
Internet & Interaction No script, no precedent, chat rooms with new ways of interacting LOL, OMG
Internet scams 411
New ways to distribute music (Radiohead) and ideas
Clay Shirky - “Cognitive Surplus”
http://www.youtube.com/watch?v=qu7ZpWecIS8
Curiosity descent – please contribute
http://www.youtube.com/watch?v=Esj5juUzhpU
Turing Test Candidates
http://cleverbot.com/ http://www.turinghub.com/
In 1991 Dr. Hugh Loebner started the annual Loebner Prize competition. A $100,000 prize is offered to the author of the first computer program to pass
an unrestricted Turing test.
CAPTCHA is a form of reverse Turing test.
Socially Constructed Filter Bubbles
http://www.youtube.com/watch?v=B8ofWFx525s
http://www.prisonexp.org/psychology/2
http://topdocumentaryfilms.com/quiet-rage-the-stanford-prison-experiment/
Preview the First Chapter - Online