YUNI-ted Against HungerYale University Nourish International

Yale University

• 5,300 undergrads• Urban Campus• Medical, Public Health, Management,

Economics and International Studies programs

• Over 180 student organizations

CollaborationsWorking Partnerships• Reach Out• YCC• Sig EpMarketing

Partnerships• International

Students Society• South Asian Society

Marketing Plan

• Freshman Move-in Day

• Activities Fair in the Fall

• Interest Meetings

• Panlists• Aggressive

Flyers

Chapter Background

Current Executive Board: – Chapter Leader– Project Coordinator– Ventures Coordinators (2)– Treasurer–Membership and Publicity Coordinator

Chapter Background: Ventures

Pancakes for PovertyOpen Bar at Bottega

Organizational Timeline

• Aug 27th: 1st Executive Board Meeting• Sept 1st: Freshman Fair• Sept 2nd: General Interest Meeting /

first Pancake Night• Sept 11th: 1st General Body Meeting

and info session for prospective FEO candidates

• Sept 17th: FEO application deadline• Sept 26th: FEO announcements

Ventures and Project Timeline

• Sept 2nd: Pancakes for Poverty (consistent); weekly

• End of October: Project presentation and selection

• Mid-November: Line & Dine (one time): mid-November; date of The Game

Line & DineDon’t Whine: Dine in Line!

• Target audience: Harvard and Yale students• Needs: waiting in a long line, cold, hungry

and hung-over• Services Delivered: delicious catered hot

chocolate and hot hands• Marketing: immediate/skit/antics/the cold• Logistics: base camp in the gym• Silver dollar Pancakes and the pancake

costume!

• Handwarmers• Table• Sterno to keep food warm• Educated

Connection to Nourish

• Shopping cart/awareness• Pancake costumes• Cups with stickers• 1 A frame at the beginning of line• Nourish T shirts

Goals

• Ask about how many people ride buses

• Pricing:• The entire combo:

120 people x$4=$480

• Just hot chocolate: 50x$1=$50

• Just pancakes: 20x$3=$60

• Just hot hands: 20x$1=$20

• Projected Revenue: $610

• Projected Expenses:– Napkins– Containers– Cups– Sterno– Pancakes– Hot chocolate– Hot hands– Projected Profits