Welcome

Video

Destination: MOMcircle

• Setting up a conference call

• Promoting your MOMcircle

• Recruiting / Inviting moms

• Discussion Guides

• Facilitating Connection Calls

• Simple evaluation to stay on track

• Support via phone and web

Mapping Your Journey

• Easy at InstantConference.com

• No sales pitch or hidden fees

• 7¢ per minute

• Recording is easy

• Late-comer lockout

Conference Calls

Promotion

• Pedometer with direct phone number

• T-shirts

• Telling Friends / Word of Mouth

• Round MOMcircle cards

• Video loops in clinics

MOMcircle Promotion

• Hip design

• NO reference to WIC

• Something the moms would like

Special T-shirts

• Includes all contact info

• Brief description of MOMcircle

• Info on how to join

• Unique shape to get attention

MOMcircle Cards

• Pedometer with direct phone number

• Greeting message for MOMcircle

Pedometer

Video

• Licensed Core Health step tracker

• Funded to create custom step tracker

• Testimonies / Recipes / Blogs

• ROAR Creative - consultant

MOMcircle Website

• Best way to get message out

• How did you hear about us?

• Pilot study showed power of WOM

• 73% of moms told someone else

• Personal invitation

Word of Mouth

• Community-wide launch• Post signs in public places:

• Walmart• Laundromats• Libraries• Daycare facilities

• Create community buzz• Lots of moms out there

What’s Next?

Who’s In?

• Moms know if you’re “selling”

• WIC training

• Fully understand MOMcircle

Be Real and Inviting

Training You to Talk

Facilitator needs to know

Training You to Talk

Get moms involved inthe first five minutes

Training You to Talk

Know when to be quietas a facilitator

Training You to Talk

Start with emotions

Training You to Talk

Trust the group andtheir ability to

support each other

Training You to Talk

Authenticity...Be real with

tears and laughter

What If?Off Topic

MisinformationQuestions

Staying On Track

• 90% on track

• Discussion guide makes it easy

• Real-life issues

February 10, 2009February 10, 2009

groupssmall

• Telephone survey

• Listen to client (consumer) feedback

• List strengths and stretches

Measure Your Success

• 4 calls with Pam and Connie

• Any interest?

• Encourage and Support

Conference Call Training

Video

Q&A