CI Holiday Shopping Update Dec 2012

© 2012 Channel Intelligence, Inc. All rights reserved. All trademarks and names are properties of their respective owners.

Update

Holiday Shopping Report December 13, 2012


"

Agenda

""!  Overview for Holiday Season !  Trends across programs !  Top Categories & Products !  Update from Google Shopping !  Q&A


"

Insights Across All Categories…

Clients Across All Verticals 64% IR Top 25 Retailers

Are CI Clients

1 in 2 Online CE Sales Tracked by CI

13x Average CI Client Return on Ad Spend

381M Products in the CI Network


""

Overview for Holiday Season


"

Product Listing Ads (Google Shopping)

CI Index Growth: Traffic up +289%, Sales +276% YOY

Growth Rate Period December 3 – December 10

Holiday Shopping Update


"

Product Listing Ads CI Index YOY

"  November PLA Sales were up 353% "  December PLA Sales (to date) were up 257% "  We saw a small lift Green Monday "  Majority of Holiday high days have happened "  Ad Spend Budgets are starting to get reach caps


"

Product Listing Ads vs. Product Search

PLA vs. GPS Sales trends, CI Index

The increase in sales from free GPS over the Black Friday weekend continued through last week.


"

TOTAL Google Traffic YOY (GPLA + GPS)

"TOTAL Google traffic 2012 (blue) vs. 2011 (red)

As a combination of all Google programs, traffic levels continue to surpass last year in the Index.

Black"Friday"

Cyber"Monday"


""

Category & Product Trends


"

Shopping Trends (Clicks)

December Top 10 Trending Categories based on clicks

!Traffic!Performance Rank week over week"


"

Shopping Trends (Sales)

December Top 10 Trending Categories based on sales

Sales!Performance Rank week over week"


"

Shopping Trends (Sales)

December Top 10 Trending Categories based on sales

!Sales!Trend!week over week"


"

Top Products/Brands by Category

December 2-8, Top Trending (Sales) Products / Brands

Category! #1! #2! #3!Apparel,!Shoes!and!Jewelry! Diamond"Accent"Double"Looped"Infinity"

Pendant""Ann"Taylor"Alpine"Apple"Double"Illusion"

Sweater" Men's!Levi's!505"Straight"Jeans"

AutomoDve,!Boats,!Vehicles! 900"Amp"Peak"Jumpstarter" Razor"Pocket"Rocket"Scooter"Blue" Stanley"500IAmp"Jump"Starter"with"Compressor"

Electronics!and!CompuDng! Apple!iPod"Touch"(16GB"or"32GB)"" Sceptre"32""Class"LCD"720p"60Hz"HDTV" Apple!iPad"4"WiFi"(16GB,"32GB"or"64GB)"with"Bonus"Accessory"

Flowers,!Food!and!GiMs! $100!Walmart"GiZ"Card" $25"GiZ"Card" 4x8"Gree]ng"Card"

Health!and!Beauty! Philips!Norelco"1150X/40"SensoTouch"2D"Electric"Razor"

SEPHORA"COLLECTION"Color"Daze"Blockbuster"

Philips!Norelco"SensoTouch"2D"1150X/40"Electric"Razor"

Home,!Office!and!Pets! HammerMills"Copy"Plus"Copy"Paper" Staples"Copy"Paper,"8"1/2""x"11","Case" NOOK"Simple"Touch"

Sports,!Games!and!Toys! Nintendo!I"Nintendo!Wii!U"Console"Deluxe"Set""

Nintendo!I"3DS"XL"with"Mario"Kart"7"Bundle"(Blue/Black)" Nintendo"3DS"XL"Value"Bundle"

Baby!! Pampers"Cruisers"Diapers"XL"Case"" Graco!Freeport"Crib"" Pampers!Swaddlers"Diapers"XL"Case"II"


8 billion

1 billion

100,000


"

Google Shopping Top 15 Queries

%!Change:!Nov!1!X!13!

kindle fire nexus 7 ipad mini uggs wii u ipad iphone 5 north face samsung galaxy s3 beats by dre kindle fire hd black ops 2 toms kindle windows 8

Black Friday Nov 23

Cyber Monday Nov 26

wii u iphone 5 ipad mini nexus 7 ipad kindle fire uggs windows 8 samsung galaxy s3 elf on the shelf beats by dre north face nexus 4 black ops 2 xbox

Thurs day Dec 13

espresso maker wii u ipad mini nexus 7 iphone 5 ipad samsung galaxy s3 uggs kindle fire espresso machine black friday 2012 north face windows 8 beats by dre xbox


"

Google Shopping Update

Google Shopping Queries, Nov 12 – Dec 12

11/1

2

11/1

3

11/1

4

11/1

5

11/1

6

11/1

7

11/1

8

11/1

9

11/2

0

11/2

1

11/2

2

11/2

3

11/2

4

11/2

5

11/2

6

11/2

7

11/2

8

11/2

9

11/3

0

12/1

12/2

12/3

12/4

12/5

12/6

12/7

12/8

12/9

12/1

0

12/11

12/1

2

wii u iphone 5 ipad mini nexus 7 ipad kindle fire uggs samsung galaxy s3 windows 8 elf on the shelf beats by dre north face xbox nexus 4


"


Google Shopping Queries, Nov 12 – Dec 12

11/1

2

11/1

3

11/1

4

11/1

5

11/1

6

11/1

7

11/1

8

11/1

9

11/2

0

11/2

1

11/2

2

11/2

3

11/2

4

11/2

5

11/2

6

11/2

7

11/2

8

11/2

9

11/3

0

12/1

12/2

12/3

12/4

12/5

12/6

12/7

12/8

12/9

12/1

0

12/11

12/1

2

wii u iphone 5 ipad mini nexus 7 ipad kindle fire uggs samsung galaxy s3 windows 8 elf on the shelf beats by dre north face xbox nexus 4

Nexus"7"

Uggs"

Wii"U"North"America""

launch"

Kindle"Fire"sale"

Nexus"4"iPhone"5"

iPad""Mini"

Elf"on"the"Shelf"


""



"

360 Degree Views

New Google Shopping Tools

“Visually Similar”


"

Merchant Center Data

Keep auditing the Merchant Center Data Paid"vs."Free"

Affiliate"opt"in"/"out"

Data"Quality"


"

Post Holiday

"  Consider the post Holiday conversion cliff (drops 50%) "  Consider lower bids from Dec 23th - 25th "  Break out “year end” promotional or clearance ad groups "  Lower holiday specific category bids (decorations, etc)


""

Q&A


Update

Don’t miss our next report on January 10th at 11:30 a.m PT / 2:30 p.m ET

Visit http://www.ciboost.com/events/shopping

for registration information

or for more help with PLA …

Go to CI “Resource Center” on CIBoost.com

Education

CI Holiday Shopping Update Dec 2012