@Clarkson University

Goals:

Wanted to create treks for a variety

of audiences: current

students, prospective students,

alumni, and incoming freshmen.

     

Promotion:

Heavy advertising ahead of time to educate campus

Game: wntr wndrlnd(TEST)

Goal: bring students to

interesting places, teach them

new facts about Clarkson

Time: Feb 18th 5 p.m. – Feb 20th 5 p.m.

Prizes: gift certificates for

top finishers, a small prize for all

25 individual players, all class

years

Audience: Current Students

Theme: “wntr wndrlnd”

Trek: 10 challenges (all but QR code)

Place: Clarkson hill campus buildings

Feedback:

“I can’t wait 

to do another”

“got me out on a stressful day”

"it was a lot of fun and gave me something

else to do besides my typical day"

“it was cool to learn more

about Clarkson while doing it”

Student Center, CAMP, Cheel

– [buildings they were in that day]

Had a table set up in a visible area with prizes on it for information on how to play

Trek:5 challenges

(open & specific)

Location:

Audience: 

Prospective students & families

Discover ClarksonGame:

Goal:give audience

“insider info” they didn’t hear on

the campus tour or read in a brochure

Time: Accepted Students Open House Day

Prizes: assorted Clarkson memorabilia

Feedback:

Prospective students & families were very

interested in playing

They liked being able to earn additional prizes

they couldn’t get in the bookstore

Feedback:Over 60 logged on, over 40 claimed prizes

Most played via text message

Game: New Clarkson (Alumni)

Future:

Freshman Orientation treks For students: student support services 

& campus resources, etc.

Upcoming Treks

“A History of Clarkson” 

Get to know the legends and stories of Clarkson 

For parents/families while students are at other events

Future Cont:

Individual School Treksengineering, business, arts & sciences, health sciences for in

depth info on certain areas of study beyond a campus tour

Current Student Treks off CampusTop 10 places you must see in the region before graduation, etc.

Continue Open House and Visit Day Treks