Upload
ajith-sundaram
View
37
Download
0
Tags:
Embed Size (px)
Citation preview
Apr 15, 2023Ajith Sundaram
5Module I
• Introduction to E-Business: Fundamentals of Information Technology, • Emergence of Internet & WWW, Digital economy, • Emergence of ECommerce-commerce vs E-business ,trends driving E-business , • Ebusiness framework, Business models, • Revenue models, Value chain, • Ebusiness technology, software, Indian Scenario.
Apr 15, 2023Ajith Sundaram
6Module 2
• Launching online business: Business plan, • Funding, Web hosting, content creation management, Website design and construction, • Strategies for web development, • 7 Cs framework, web technologies: website and page development tools, Open source tools.
Apr 15, 2023Ajith Sundaram
7Module 3
• E-Payment system: Traditional vs. Digital payment systems, • Digital Payment requirements, Merchant account, Payment gateway, • E-payment methods: Credit cards, E-wallet, Digital Token based E-payment systems, • E-Cash, Innovative payment methods, E-loyalty and Reward programmes ,• E-payment system Design, E-Banking, Main Concerns in Banking.
Apr 15, 2023Ajith Sundaram
8Module 4
• E-Security: Network and website security, Security Technologies, Internet Security Holes, • Cryptography, Codes and Cipher, Data Encryption standard, • Authentication, PKI, Digital signature, SSL, Firewalls, • VPN, Cryptographic applications .• E-Commerce Risk Management, Information Security in India, • NASSCOM’s Flagship Initiatives, Cyber laws in various countries.
Apr 15, 2023Ajith Sundaram
9Module 5
• E-Business Application Areas (CRM,ERP,SCM and Selling), Mobile Commerce: • Introduction to mobile commerce, Wireless applications, Hand Held Devices, • Mobile Computing, Wireless Web, Concepts of WAP.E-Marketing: Browsing behaviour model, Internet • Marketing Trends, E-Advertising, E-branding, Marketing Strategies, SEO, • Location based commerce, Emergence of Web 2.0, Social Media Strategies.
Apr 15, 2023Ajith Sundaram
10
UNIVERSITY REFERENCES
1. Dave Chaffey, E-Business and E-Commerce Management, Pearson Education, 2012.2. Kalakota Ravi and M.Robinson, E-Business 2.0: Roadmap for Success, Pearson Education.3. Efraim Turban et al., E-Commerce, Pearson Education.4. Joseph P.T., E-commerce An Indian Perspective, PHI
Apr 15, 2023Ajith Sundaram
11ASSESSMENT
Slno Criteria Marks1 Attendance 52 Class participation 5
3 TestMidterm 6
15Pre Model 3Model 6
4 AssignmentAssignment 1 5
15Assignment 2 5Presentation 5
Total Marks 40
Apr 1
5, 2
023
Ajith
Sun
dara
m
Introduction• Internet• The Internet is an open world-wide communication
network, linking countless computer networks through a mixture of private and public telephone lines
• WWW• WWW is the short form of the World Wide Web. It is a
collection of linked documents, or pages, that span the Internet
• Web 2.0• Applications, technologies that allow users to: • Create and share content, preferences, bookmarks, and
online personas• Participate in virtual lives• Build online communities
13
Apr 1
5, 2
023
Ajith
Sun
dara
m
What is E-commerce?
• E-commerce can be defined as any kind of business related activity, transaction of tangible goods or intangible goods taking place over a computer network. • At the same time, it provides internal and
external efficiencies for firms, their partners and suppliers, and customers. • Meanwhile, it creates value by managing
information and developing customer relationships that extend beyond a simple transaction
14
Apr 1
5, 2
023
Ajith
Sun
dara
m
Unique Features of E-commerce Technology
• Ubiquity • Global reach • Universal standards • Information richness • Interactivity • Information density• Personalization/customization• Social technology
15
Apr 1
5, 2
023
Ajith
Sun
dara
m
Why Study E-commerce?
• E-commerce technology is different and more powerful than any of the other technologies that we have seen in the past century.• E-commerce has challenged much traditional
business thinking• E-commerce has a number of unique features
that help explain why we have so much interest in e-commerce
16
Apr 1
5, 2
023
Ajith
Sun
dara
m
Potential Limitations on the Growth of E-commerce
• Expensive technology • Complex software interface• Sophisticated skill set • Persistent cultural attraction of physical markets
and traditional shopping experiences• Persistent global inequality limiting access to
telephones and computers
17
Apr 1
5, 2
023
Ajith
Sun
dara
m
Components of a well-functioning commercial web site
1. A well-organized collection of products and/or services
2. A convenient way for a customer to select products
3. Convenient order forms4. Convenient ways of payment5. Secure communication system6. Some way of storing information about customers7. A way of keeping information about orders8. customer support and feedback
19
Business and the Internet
20
Business Use of Internet
GatherInformation
GatherInformation
Collaborate withOthers
Collaborate withOthers
Cross-FunctionalApplications
Cross-FunctionalApplications
Vendor Support & Communications
Vendor Support & Communications
Marketing, Sales& Customer Service
Marketing, Sales& Customer Service
ResearchCompetitors
ResearchCompetitors
PublishInformation
PublishInformation
Sell Products orServices
Sell Products orServices
CommunicateInternally
CommunicateInternally
Purchase Productsor Services
Purchase Productsor Services
CustomerSupport & Service
CustomerSupport & Service
Apr 1
5, 2
023
Ajith
Sun
dara
m
From Social Commerce to Virtual World• Social Computing• An approach aimed at making the human computer interface
more natural• Web 2.0• Second Generation of Internet based service
• Social Network• Internet application that help to connect friends
• Social Networking Service• A service that builds online communities
• Social Networking• Creation of social networking service
• Social Commerce• The e commerce activities conducted in social network
• Virtual World22
Apr 1
5, 2
023
Ajith
Sun
dara
m
Benefits to Organizations• Global Reach• Cost Reduction• Supply Chain
Improvements• Extended Hours• Customization• New Business Models• Vendors’
Specialization
• Lower Communication Costs• Efficient Procurement• Improved Customer
Relations• No City Business
Permits and Fees
23