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Agenda
Hypothesis Forms – Revenue Streams2
Hypothesis Validated1
Free Marketing Channels3
Next steps4
Restaurants’ New Feedback
Restaurant and take-aways - _x000d_General
interest
Commission fee Delivery - _x000d_validated if it
should be done by YND
0%
20%
40%
60%
80%
100%
75
7
2
Validation of Hypotheses
# of positive answers # of negative answers Validated
New Insights Medium quality restaurants
are more interested in this business idea.
Some would only be able to pay the comission fee during week days
HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
Overview of the HypothesesCustomer Segments: StudentsCS1
Customer Segments: ProfessionalsCS2
Value Propositions: No time to cookVP1
Value Propositions: No skills to cookVP2
Value Propositions: No quality food options VP3
Value Propositions: No want to CookVP4
Value Propositions: Fast delivery of oodVP5
Value Propositions: VarietyVP6
Channels: WebsiteCH1
Value Propositions: Convenience/UsabilityVP7
Key Partners: RestaurantsKP1
Revenue Streams: Delivery Fee from CustomersRS2
Revenue Streams: Comission Fee from restaurants RS1
Not Validated Validated
HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARK
Key Partners Key Activities Value Propositions Customer Relationships
Customer Segments
Revenue Streams
ChannelsKey Resources
Cost Structure
CS1
CS2
KA2KP
1
KP3
KA4
KA3
KA1
KR3
KR2
KR1
C04
CO3
CO2
CO1
KP2
VP1
VP3
VP5
VP7
VP6
VP4
VP2 CR
3
CR2
CR1
CH2
CH1
RS2
RS1
Business Model Canvas
HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
Revenue Streams: KP1 + RS1
Hypothesis Restaurants will be able to pay a commission fee for the service provided.
Test 1 Interview 10 restaurants.
Validation 1
At least 60% of the respondents have to have a positive answer in order to validate the hypothesis.
HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
Revenue Streams: CS1 + CS2 + RS2
Hypothesis Students and Professionals will be able to pay a delivery fee (either fixed or variable) for the service provided.
Test 1 A/B Testing: 1€ or 3€.
Validation 1
The landing page that get more answers will give us the amount that we will be able to charge to the customers.
HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
Benchmarking
HYPOTHESIS VALIDATED | HYPOTHESIS FORMS| BENCHMARKING
Company
Coverage
B2B B2C Notes
Set-up FeeSubscription
/ MonthAvg.
CommissionPremium Listings
Delivery Fee Annotations
Delivery Hero / Hungryhouse.co.u
k
Global / UK
499 GBP 14.99 GBP 14,0% n.a. 0 GBPFree delivery on almost all
listings
Price guarantee, i.e. same prices as
in partner restaurant
Lieferando D n.a. n.a. 10,0% Yes 0 - 3 EUR
Set by restaurant
partner, free delivery above
a minimum order
-
JustEeat / JustEat.co.uk
Global / UK
approx. 500 GBP
n.a. 12,5% Yes 0 - 3 GBPFree delivery on almost all
listings-
Foodpanda Asia n.a. n.a. 17,5% n.a. 0 - 7 EUR
Strong dependence on
country characteristics
Delivery as well as pickup
NoMenu PT ? d Markup ? ? ? ?
Revenue Streams: Comission Fee from restaurants RS1 Revenue Streams: Delivery Fee from CustomersRS2