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This was an hour class. Went really good. Introduction class.
Citation preview
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
Can you see some changes?
1990 - 2009
104/10/23
- Calling customers- TV a miracle worker- Marketing is expensive
http://ndncregistry.gov.in/ndncregistry/index.jsp
“Do not call registry launched – Over 5 million registered in 5 days (Sep1, 2007)”
Still some over 18 million people registered here (Oct, 2008)
Year 2012
? ?- Digital word of mouth
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
Can you see some changes
2004
04/10/23 2
2009
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
Change?
04/10/23 3
Srikant was on our blog
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
No, not yet?• http://thepinkchaddicampaign.blogspot.com/• How many advertisements do you see with domain names in it, websites
mentioned in ads?• Orkut Vs Chirkut• http://www.sunsilkgangofgirls.com/
04/10/23 4
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
NOT YET?
• Do you see ads religiously? How often do you change channels? Choices isn’t it?
• Don’t your think your Mom wants to yell at the advertisers who says, “Purane kapde naye see chamke”?
• When you want to buy, what do you do? You ask friends, right? How? Didn’t something change?
• http://www.apnaloan.com/personal-loan-india/ • Internet banking
04/10/23 5
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
Thanks to Laloo ji
Visit http://www.internetworldstats.com/ and see how India is growing. Broadband users are growing, internet users are growing, people have started doing transactions (Railway tickets).
Indian web market is ohhhhhhh tooooooo ohhhhh
04/10/23 6
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com04/10/23 7
Social Network Content Search Applications
Young Men Linkedin, FaceBook, Twitter
Travel, News, Cricket, Jobs, Movies, e-commerce, blogsforums
Tech/Business analysis, Jobs, Loans, news analysis, research and knowledge, others (rentals and matrimony)
Email, shopping, bill payment, online banking and investment, blogs
Young Women FaceBook, Linkedin
Women, Movies, lifestyle, blogs, forums
Business, research and knowledge
Email, blogs
Teenagers Orkut, MySpace Music, Sports Results, higher education, new songs, academic terms
Gaming, Chatting, music download
Seniors - News, Medicine, Matrimony
Medical conditions, locations, news and matrimony
Chat, email
Where can you find them in India?
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
My advice
1999See how can you reach
maximum people by interrupting them. Learn the best ways of interrupting.
04/10/23 8
2009
Attend these classes and know how to compete with the people who still think that they are living in 1999.
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
How you can make a difference
2 step formula:• Know what all you can do on web• Use it for any segment.
Example: Sales, Personal hobby, out of box thinking, lime-light stealer, Craziness, protest, powerful customer and 100000232 more avenues ….
04/10/23 9
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
Why each and every business needs to strength its web presence?
• Internet users are growing• Cheap, cheaper, cheapest• You can listen to your
customers• You can engage your
customers• (Best) You can convert your customer to an
empowered salesmen (WOW)
04/10/23 10
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
Some fundamental difference
• Small is happening, Big is still there• Companies will have to change their way of
working for the new media.
I see individuals doing better job, twitter, boingboing (4 members), Craigslist (18 people) 4th most visited site. So you are very powerful.
04/10/23 11
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
Before we start!
• It is common sense.• Common sense applied with some tools.• Some tools that have technical and non technical
sides.• Technical side is a little tough but non technical side
is easy.• Learn non-technical and then learn technical.• A lot of technical tools are available for free.
04/10/23 12
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
The difference between you & me
• I can answer 89 out of 100 questions related to web marketing
• After these classes you will be able to answer 80 out of 100 questions related to web marketing (Common sense)
• Difference is just the 9 questions (SO forget these 9 questions ok)
04/10/23 13
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
Request to you
• For marketing/sales, think like a customer.• For web marketing/sales, think like a website visitor.• For search engine optimization, think like a Google
Engineer.• To be a winner, think like yourself and think unique.
Believe in yourself, don’t let others define what you can do and what you can’t.
04/10/23 14
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
Can someone learn web marketing in 30 hours?
Let the world believe they can’t. We will show how we can.• Know basic web• Thinking like web customers• Thinking like Google Engineers• And thinking like winners …. Best of luck to all• Perfection is least of my interest. Plan B works well.
04/10/23 15
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
Summary of the class:
• Web is important, its importance is growing in India.
• You can use web for any sector.• Every business needs to strengthen its web
presence.• It is easy to master web marketing.
04/10/23 16
Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
Exercise
• Explore the Indian web, see how your friends are using web.
• Ten ways you can use web to do something unique.
• Join webmasterworld.com + 5 social media websites + twitter + LinkedIn
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Mastering Web marketing http://www.SEOforClients.com/blog/
© Aji Issac of SEOforClients.com
Thanks for data/image
• pluggd.in• verveconsultants.com• atomthought.com
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