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Coke product line and introduction to coke
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Established
1886.
Ranking: own 4 of
the world’s top 5 non-
alcholic beverages
.
Associates: 92,400
worldwide
Operational reach:
200+ countries.
Consumer Serving: nearly 1.6 billion per
day.
Established
1886.
Ranking: own 4 of
the world’s top 5 non-
alcholic beverages
.
Associates: 92,400
worldwide
Operational reach:
200+ countries.
Consumer Serving: nearly 1.6 billion per
day.
COMPANY OVERVIEW
• Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy
• Only 9 servings of the soft drink were sold each day
• Sales for the first year were only $50 • Today it has 3000 brands-200 nations
OBJECTIVES
Coca-Cola StatisticsCoca-Cola Statistics
Coca cola owns more Coca cola owns more than ½ of the world’s than ½ of the world’s beverages.beverages.
Coke is affordable in all Coke is affordable in all the countriesthe countries
. . Coke comes in a variety Coke comes in a variety
of sizes worldwide.of sizes worldwide.
Branding strategies
THREE P’S : Preference Penetration
{high} Price-Related
Value
THREE A’S :
Availability Acceptability Affordability
Different ProductsDifferent Products
Coca-Cola Recognition
Coca-Cola is recognized by 94%
of the world’s population
Approximately 10,450 Coca-Cola brand drinks are
consumed around the world each
second of every day
Funky Facts Funky Facts
• You can put a penny in Coke and it will dissolve
• The sales of Coke in the first year was $50, and the expenses were $70
COCO COLA BOTTLESCOCO COLA BOTTLES
1894 was the first time Coca-Cola was bottled
1894- early 1900s
1905-1916
1916-today
PRODUCT MIXPRODUCT MIX
BEVARAGES
ENERGY DRINKSENERGY DRINKS
FLAVOURED JUICESFLAVOURED JUICES
MINERAL WATER
CAFFINE PRODUCTS
BRAND AMBASSDORS
COKE PROMOTIONAL STRATEGIS
COKE COMPETITORS
THANK YOU