PokéStrategyMonday, July 25, 2016Stephanie Quirk, College of DuPage Office of Student Life

Basics Augmented reality game Uses GPS and Google

Maps Played in real time

Pokéstops (~30 @COD) Gyms (3 Gyms)

Pokéstop & Gym Views

Game Play

Players = Trainers Goal: Collect Pokémons

using Pokéballs Goal: Train Pokémon to

compete in Gyms

Why PokémonGO? First mass-consumption nostalgia of the

millennial group Over 15 million downloads in 1 week Already named one of the most viral mobile

apps of all time Two-thirds of players are in the 18-24

millennial group

Why PokémonGO? College of DuPage is a premier location

30 Pokéstops & 3 Gyms = great place to play and brings people to campus

Introduces students and community to campus landmarks and history

Collaborative gaming brings people together organically

Boost to wellness and introduction to self-carePositive impact on player’s anxiety and

depressionPositive impact on activity and weight loss

Leveraging PokémonGO for Student Engagement Social media interactions Pokéstop campus tours Pokémon phone charging

stations Player meetups / team battles Lure module opportunities

New Student Orientation Chaparral Days Welcome

Weeks Homecoming Week