230
COM280 @giorgiotedx Think Digital #COM280 Based on the works of Clay Shirky and Kevin Kelly

#COM280 | Think digital

Embed Size (px)

DESCRIPTION

The transition from an analog to a digital world. Inspired by the works of Clay Shirky and Kevin Kelly.

Citation preview

Page 1: #COM280 | Think digital

COM280 @giorgiotedx

Think Digital#COM280

Based on the works of Clay Shirky and Kevin Kelly

Page 2: #COM280 | Think digital

COM280 @giorgiotedx Did You Know?

Page 3: #COM280 | Think digital

COM280 @giorgiotedx Did You Know?

DID YOU KNOW ?

Page 4: #COM280 | Think digital

COM280 @giorgiotedx Did You Know?

Page 5: #COM280 | Think digital

COM280 @giorgiotedx

Digitizing the world

Digitizing the world

Page 6: #COM280 | Think digital

COM280 @giorgiotedx

100 Billion

Digitizing the world

Digitizing the world

Page 7: #COM280 | Think digital

COM280 @giorgiotedx

100 Billion700.000 servers

Digitizing the world

Digitizing the world

Page 8: #COM280 | Think digital

COM280 @giorgiotedx

100 Billion700.000 serversMicroYahoo

Digitizing the world

Digitizing the world

Page 9: #COM280 | Think digital

COM280 @giorgiotedx

100 Billion700.000 serversMicroYahooChrome

Digitizing the world

Digitizing the world

Page 10: #COM280 | Think digital

COM280 @giorgiotedx Principles

Page 11: #COM280 | Think digital

COM280 @giorgiotedx

PRINCIPLES OLD

Principles

Page 12: #COM280 | Think digital

COM280 @giorgiotedx

PRINCIPLESClassify

OLD

Principles

Page 13: #COM280 | Think digital

COM280 @giorgiotedx

PRINCIPLESClassify

CategorizeO

LD

Principles

Page 14: #COM280 | Think digital

COM280 @giorgiotedx

PRINCIPLESClassify

CategorizeArrange

OLD

Principles

Page 15: #COM280 | Think digital

COM280 @giorgiotedx

PRINCIPLESClassify

CategorizeArrangeOrganize

OLD

Principles

Page 16: #COM280 | Think digital

COM280 @giorgiotedx

PRINCIPLESClassify

CategorizeArrangeOrganize

Understand

OLD

Principles

Page 17: #COM280 | Think digital

COM280 @giorgiotedx

PRINCIPLESClassify

CategorizeArrangeOrganize

Understand

NEW

OLD

Principles

Page 18: #COM280 | Think digital

COM280 @giorgiotedx CRACKS

Page 19: #COM280 | Think digital

COM280 @giorgiotedx

KNOWLEDGEIS IN

TROUBLECRACKS

Page 20: #COM280 | Think digital

COM280 @giorgiotedx

KNOWLEDGEIS IN

TROUBLEKNO

WLE

DGE

CRACKS

Page 21: #COM280 | Think digital

COM280 @giorgiotedx

KNOWLEDGEIS IN

TROUBLEKNO

WLE

DGE

CRACKS

Page 22: #COM280 | Think digital

COM280 @giorgiotedx

KNOWLEDGEIS IN

TROUBLEKNO

WLE

DGE AUTHO

RITIES

CRACKS

Page 23: #COM280 | Think digital

COM280 @giorgiotedx

KNOWLEDGEIS IN

TROUBLEKNO

WLE

DGE AUTHO

RITIES

CRACKS

Page 24: #COM280 | Think digital

COM280 @giorgiotedx E-MAILS FROM BAGHDAD

Page 25: #COM280 | Think digital

COM280 @giorgiotedx

Farnaz FassihiE-MAILS FROM BAGHDAD

E-MAILS FROM BAGHDAD

Page 26: #COM280 | Think digital

COM280 @giorgiotedx KEVIN SITES

Page 27: #COM280 | Think digital

COM280 @giorgiotedx

Kevin Sites HOT ZONE

KEVIN SITES

Page 28: #COM280 | Think digital

COM280 @giorgiotedx KEVIN SITES

Page 29: #COM280 | Think digital

COM280 @giorgiotedx KEVIN SITES

Page 30: #COM280 | Think digital

COM280 @giorgiotedx KEVIN SITES

Page 31: #COM280 | Think digital

COM280 @giorgiotedx KEVIN SITES

Sony HDR-HC1 Samsung SC-X105L Apple 12-inch PB Hughes R-BGANSatellite Modem

1800 U$ 500 U$ 1700 U$ 475 U$

4475 U$

Page 32: #COM280 | Think digital

COM280 @giorgiotedx PERSONAL VOICE

Page 33: #COM280 | Think digital

COM280 @giorgiotedx PERSONAL VOICE

Page 34: #COM280 | Think digital

COM280 @giorgiotedx

Personal

PERSONAL VOICE

Page 35: #COM280 | Think digital

COM280 @giorgiotedx

Personal

Removing PERSONAL VOICE

Page 36: #COM280 | Think digital

COM280 @giorgiotedx

Personal

Removing PERSONAL VOICE

Page 37: #COM280 | Think digital

COM280 @giorgiotedx Encyclopedias

Page 38: #COM280 | Think digital

COM280 @giorgiotedx

Encyclopedias

Encyclopedias

Page 39: #COM280 | Think digital

COM280 @giorgiotedx

Encyclopedias

Encyclopedias

Top to Bottom

Page 40: #COM280 | Think digital

COM280 @giorgiotedx

Encyclopedias

Encyclopedias

Bottom to Top Top to Bottom

Page 41: #COM280 | Think digital

COM280 @giorgiotedx DESCARTES

Page 42: #COM280 | Think digital

COM280 @giorgiotedx

René

Des

carte

s1600

DESCARTES

Page 43: #COM280 | Think digital

COM280 @giorgiotedx

René

Des

carte

s1600 I THINK THEREFORE

I AM

DESCARTES

Page 44: #COM280 | Think digital

COM280 @giorgiotedx

René

Des

carte

s1600 I THINK THEREFORE

I AMKnowledge is

embedded in usDESCARTES

Page 45: #COM280 | Think digital

COM280 @giorgiotedx WIKI

Page 46: #COM280 | Think digital

COM280 @giorgiotedx

Anybody can contribute to an entryWIKI

Page 47: #COM280 | Think digital

COM280 @giorgiotedx

Anybody can contribute to an entryAnybody can edit an entry

WIKI

Page 48: #COM280 | Think digital

COM280 @giorgiotedx WIKI

Page 49: #COM280 | Think digital

COM280 @giorgiotedx WIKI

Gossip

Disinformation

Lies

Denigration

Page 50: #COM280 | Think digital

COM280 @giorgiotedx WIKI

Gossip

Disinformation

Lies

Denigration

Defamation

Page 51: #COM280 | Think digital

COM280 @giorgiotedx WIKI

Gossip

Disinformation

Lies

Denigration

Defamation

1.000.000 Articles

Page 52: #COM280 | Think digital

COM280 @giorgiotedx WIKI

Gossip

Disinformation

Lies

Denigration

Defamation

1.000.000 ArticlesHigh Accuracy

Page 53: #COM280 | Think digital

COM280 @giorgiotedx

Big change in what constitutes authority

over knowledge

WIKI

1.000.000 ArticlesHigh Accuracy

Page 54: #COM280 | Think digital

COM280 @giorgiotedx WIKI

Page 55: #COM280 | Think digital

COM280 @giorgiotedx

Encyclopedias

Who should we believe in ?

WIKI

Page 56: #COM280 | Think digital

COM280 @giorgiotedx

Encyclopedias

Who should we believe in ?

WIKI

KNOWLEDGE IS NOT SIMPLY TRUE BELIEF

Page 57: #COM280 | Think digital

COM280 @giorgiotedx

Encyclopedias

Who should we believe in ?

WIKI

KNOWLEDGE IS NOT SIMPLY TRUE BELIEFKNOWLEDGE IS JUSTIFIED TRUE BELIEF

Page 58: #COM280 | Think digital

COM280 @giorgiotedx JUSTIFICATION

Page 59: #COM280 | Think digital

COM280 @giorgiotedx

What constitutes justification ?JUSTIFICATION

Page 60: #COM280 | Think digital

COM280 @giorgiotedx

Experience

What constitutes justification ?JUSTIFICATION

Page 61: #COM280 | Think digital

COM280 @giorgiotedx

Experience Logic

What constitutes justification ?JUSTIFICATION

Page 62: #COM280 | Think digital

COM280 @giorgiotedx

Experience Logic Science

What constitutes justification ?JUSTIFICATION

Page 63: #COM280 | Think digital

COM280 @giorgiotedx

Experience Logic Science Fate

What constitutes justification ?JUSTIFICATION

Page 64: #COM280 | Think digital

COM280 @giorgiotedx SHAPE OF KNOWLEDGE

Page 65: #COM280 | Think digital

COM280 @giorgiotedx

SHAPE OF KNOWLEDGE

SHAPE OF KNOWLEDGE

Page 66: #COM280 | Think digital

COM280 @giorgiotedx

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

SHAPE OF KNOWLEDGE

Page 67: #COM280 | Think digital

COM280 @giorgiotedx

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

SHAPE OF KNOWLEDGE

Page 68: #COM280 | Think digital

COM280 @giorgiotedx

substance

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categoriesquantity

quality

relation

place

posture

possession

action

passion

time

SHAPE OF KNOWLEDGE

Page 69: #COM280 | Think digital

COM280 @giorgiotedx

substance

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

SHAPE OF KNOWLEDGE

Page 70: #COM280 | Think digital

COM280 @giorgiotedx

substance

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

GroupingSHAPE OF KNOWLEDGE

Page 71: #COM280 | Think digital

COM280 @giorgiotedx

substance

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

Grouping SplittingSHAPE OF KNOWLEDGE

Page 72: #COM280 | Think digital

COM280 @giorgiotedx

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

Grouping Splitting

Heliconia

SHAPE OF KNOWLEDGE

Page 73: #COM280 | Think digital

COM280 @giorgiotedx

What it is

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

Grouping Splitting

Heliconia

SHAPE OF KNOWLEDGE

Page 74: #COM280 | Think digital

COM280 @giorgiotedx

What it isWhat it is not

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

Grouping Splitting

Heliconia

SHAPE OF KNOWLEDGE

Page 75: #COM280 | Think digital

COM280 @giorgiotedx 18

SHAPE OF KNOWLEDGE

SHAPE OF KNOWLEDGE

Page 76: #COM280 | Think digital

COM280 @giorgiotedx 18

SHAPE OF KNOWLEDGE

SHAPE OF KNOWLEDGE

Page 77: #COM280 | Think digital

TROUSERS T SHIRTS

Page 78: #COM280 | Think digital

TROUSERS T SHIRTS

Page 79: #COM280 | Think digital

TROUSERS T SHIRTS

GroupingSplitting

Page 80: #COM280 | Think digital

TROUSERS T SHIRTS

GroupingSplitting

Page 81: #COM280 | Think digital

TROUSERS T SHIRTS

GroupingSplitting

Knowledge ends where the Miscellaneous

begins

Page 82: #COM280 | Think digital

COM280 @giorgiotedx BETTMAN ARCHIVE

Page 83: #COM280 | Think digital

COM280 @giorgiotedx

BETTMAN ARCHIVE

BETTMAN ARCHIVE

Page 84: #COM280 | Think digital

COM280 @giorgiotedx

BETTMAN ARCHIVE11 million photographs

BETTMAN ARCHIVE

Page 85: #COM280 | Think digital

COM280 @giorgiotedx

BETTMAN ARCHIVE11 million photographs

BETTMAN ARCHIVE

Page 86: #COM280 | Think digital

COM280 @giorgiotedx

BETTMAN ARCHIVE11 million photographs

Lim

esto

ne M

ines

BETTMAN ARCHIVE

Page 87: #COM280 | Think digital

COM280 @giorgiotedx BETTMAN ARCHIVE

Page 88: #COM280 | Think digital

COM280 @giorgiotedx

Cave 1

BETTMAN ARCHIVE

Page 89: #COM280 | Think digital

COM280 @giorgiotedx

Cave 1First order of organizationPhysical pictures are organized

BETTMAN ARCHIVE

Page 90: #COM280 | Think digital

COM280 @giorgiotedx

Cave 1 Cave 2First order of organizationPhysical pictures are organized

BETTMAN ARCHIVE

Page 91: #COM280 | Think digital

COM280 @giorgiotedx

Cave 1 Cave 2First order of organization Second order of organizationPhysical pictures are organized Card archive - representations

of pictures are organized

BETTMAN ARCHIVE

Page 92: #COM280 | Think digital

COM280 @giorgiotedx

Cave 1 Cave 2First order of organization Second order of organizationPhysical pictures are organized Card archive - representations

of pictures are organizedMETADATA = INFORMATION ABOUT INFORMATION

BETTMAN ARCHIVE

Page 93: #COM280 | Think digital

COM280 @giorgiotedx

Cave 1 Cave 2First order of organization Second order of organizationPhysical pictures are organized Card archive - representations

of pictures are organizedMETADATA = INFORMATION ABOUT INFORMATION

560 miles of filing cabinets 12 miles of filing cabinets

BETTMAN ARCHIVE

Page 94: #COM280 | Think digital

COM280 @giorgiotedx ON LINE CONTENT

Page 95: #COM280 | Think digital

COM280 @giorgiotedx

WE ARE NOW MOVING ANY CONTENT ON LINEON LINE CONTENT

Page 96: #COM280 | Think digital

COM280 @giorgiotedx

WE ARE NOW MOVING ANY CONTENT ON LINE

What can we do in the digital world that is so hard to do in the physical world ?

ON LINE CONTENT

Page 97: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLD

DIGITAL - PHYSICAL

Page 98: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLD

DIGITAL - PHYSICAL

Page 99: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLDT-SHIRTS

DIGITAL - PHYSICAL

Page 100: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLD

DIGITAL - PHYSICAL

Page 101: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLD

PHOTOGRAPHIC

DIGITAL - PHYSICAL

Page 102: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLD DIGITAL WORLD

PHOTOGRAPHIC

DIGITAL - PHYSICAL

Page 103: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLD DIGITAL WORLD

PHOTOGRAPHIC PHOTOGRAPHIC

DIGITAL - PHYSICAL

Page 104: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLD DIGITAL WORLD

PHOTOGRAPHIC PHOTOGRAPHIC

ELECTRONIC

DIGITAL - PHYSICAL

Page 105: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLD DIGITAL WORLD

PHOTOGRAPHIC PHOTOGRAPHIC

ELECTRONIC

HOLIDAY STUFF

DIGITAL - PHYSICAL

Page 106: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLD DIGITAL WORLD

PHOTOGRAPHIC PHOTOGRAPHIC

ELECTRONIC

HOLIDAY STUFF

JOHN

DIGITAL - PHYSICAL

Page 107: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLD DIGITAL WORLD

PHOTOGRAPHIC PHOTOGRAPHIC

ELECTRONIC

HOLIDAY STUFF

JOHN

MEMORIESDIGITAL - PHYSICAL

Page 108: #COM280 | Think digital

COM280 @giorgiotedx

THE MORE LINKS THE GREATERTHE VALUE !

DIGITAL WORLD

PHOTOGRAPHIC

ELECTRONIC

HOLIDAY STUFF

JOHN

MEMORIESDIGITAL - PHYSICAL

Page 109: #COM280 | Think digital

COM280 @giorgiotedx ORGANIZATION

Page 110: #COM280 | Think digital

COM280 @giorgiotedx

WHO OWNS THE INFORMATIONOWNS THE ORGANIZATION OF THE INFORMATION

ORGANIZATION

Page 111: #COM280 | Think digital

COM280 @giorgiotedx

WHO OWNS THE INFORMATIONOWNS THE ORGANIZATION OF THE INFORMATION

ORGANIZATION

Page 112: #COM280 | Think digital

COM280 @giorgiotedx

THE STOREOWNS THE ORGANIZATIONOF THE INFORMATION

ORGANIZATION

Page 113: #COM280 | Think digital

COM280 @giorgiotedx ORGANIZATION

Page 114: #COM280 | Think digital

COM280 @giorgiotedx ORGANIZATION

NEWEGG

Page 115: #COM280 | Think digital

COM280 @giorgiotedx ORGANIZATION

NEWEGG

Page 116: #COM280 | Think digital

COM280 @giorgiotedx ORGANIZATION

NEWEGG

Page 117: #COM280 | Think digital

COM280 @giorgiotedx ORGANIZATION

NEWEGGWHO OWNS THEINFORMATIONNO LONGEROWNS THEORGANIZATIONOF THE INFO

Page 118: #COM280 | Think digital

COM280 @giorgiotedx ORGANIZATION

Page 119: #COM280 | Think digital

COM280 @giorgiotedx ORGANIZATION

Page 120: #COM280 | Think digital

COM280 @giorgiotedx ORGANIZATION

Page 121: #COM280 | Think digital

COM280 @giorgiotedx ORGANIZATION

Page 122: #COM280 | Think digital

COM280 @giorgiotedx

DSC014568.JPG

ORGANIZATION

Page 123: #COM280 | Think digital

COM280 @giorgiotedx ORGANIZATION

Page 124: #COM280 | Think digital

COM280 @giorgiotedxSOCIAL TAGGING

ORGANIZATION

Page 125: #COM280 | Think digital

COM280 @giorgiotedx

Kathy Lee

John Lord

Amy Stuart

SOCIAL TAGGINGORGANIZATION

Page 126: #COM280 | Think digital

COM280 @giorgiotedx

Kathy Lee

John Lord

Amy Stuart

ORGANIZATION

DISTRIBUTE THE TASK OF ADDING INFORMATION TO AN EXTREMELY VAST USER COMMUNITY

Page 127: #COM280 | Think digital

RICH OBJECTS

Page 128: #COM280 | Think digital

PHYSICAL WORLDClassify

CategorizeArrangeOrganize

Understand

RICH OBJECTS

Page 129: #COM280 | Think digital

PHYSICAL WORLDClassify

CategorizeArrangeOrganize

Understand

RICH OBJECTS

Page 130: #COM280 | Think digital

PHYSICAL WORLDClassify

CategorizeArrangeOrganize

Understand

DIGITAL WORLDRICH METADATA

RICH OBJECTS

Page 131: #COM280 | Think digital

RICH METADATA

USERS CAN NOW SEARCH DATA AROUND THE OBJECT

RICH OBJECTS

Page 132: #COM280 | Think digital

COM280 @giorgiotedx RICH OBJECTS

Page 133: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLD

RICH OBJECTS

Page 134: #COM280 | Think digital

COM280 @giorgiotedx

PHYSICAL WORLDLibrary

RICH OBJECTS

Page 135: #COM280 | Think digital

COM280 @giorgiotedx

DIGITAL WORLD

RICH OBJECTS

Page 136: #COM280 | Think digital

COM280 @giorgiotedx

DIGITAL WORLDINFORMATION ABOUT THE BOOK

RICH OBJECTS

Page 137: #COM280 | Think digital

COM280 @giorgiotedx

DIGITAL WORLDINFORMATION ABOUT THE BOOKINFORMATION ABOUT THE AUTHOR

RICH OBJECTS

Page 138: #COM280 | Think digital

COM280 @giorgiotedx

DIGITAL WORLDINFORMATION ABOUT THE BOOKINFORMATION ABOUT THE AUTHORINFORMATION ABOUT OTHER BOOKS WRITTEN BY THE AUTHOR

RICH OBJECTS

Page 139: #COM280 | Think digital

COM280 @giorgiotedx

DIGITAL WORLDINFORMATION ABOUT THE BOOKINFORMATION ABOUT THE AUTHORINFORMATION ABOUT OTHER BOOKS WRITTEN BY THE AUTHORINFORMATION ABOUT WHAT PEOPLE THINK ABOUT THE BOOK

RICH OBJECTS

Page 140: #COM280 | Think digital

COM280 @giorgiotedx

DIGITAL WORLDINFORMATION ABOUT THE BOOKINFORMATION ABOUT THE AUTHORINFORMATION ABOUT OTHER BOOKS WRITTEN BY THE AUTHORINFORMATION ABOUT WHAT PEOPLE THINK ABOUT THE BOOKINFORMATION ABOUT BOOKS WRITTEN ABOUT THE BOOK

RICH OBJECTS

Page 141: #COM280 | Think digital

COM280 @giorgiotedx

DIGITAL WORLDTHE CONTENT ITSELF BECOMES INFORMATION

DATA =

RICH OBJECTS

Page 142: #COM280 | Think digital

COM280 @giorgiotedx RICH OBJECTS

DIGITAL WORLD

Page 143: #COM280 | Think digital

COM280 @giorgiotedx

Knowledge startswhen the miscellaneous

begins!RICH OBJECTS

DIGITAL WORLD

Page 144: #COM280 | Think digital

COM280 @giorgiotedx

Looking forinfo

The

Kenm

ore

case

THE KENMORE CASE

Page 145: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

Page 146: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

8CLICKS

Page 147: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

Page 148: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

Barolo Kenmore HE5t Steam

Page 149: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

296RESULTS

Page 150: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

3CLICKS

Page 151: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

Jim

Page 152: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

Jim"Very silent during the

cycles"

Page 153: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

Jim"Requires average

amount of detergent"

Page 154: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

Jim" Little heavy to

move so do mount on wheels"

Page 155: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

Jim" The end

cycle buzzer is loud like a car alarm ! "

Page 156: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

Page 157: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

Why do I prefer to believe in Jim?

Page 158: #COM280 | Think digital

COM280 @giorgiotedx THE KENMORE CASE

Why do I prefer to believe in Jim?Jim speaks with a human voice

Voice is a powerful authority in the digital world

Page 159: #COM280 | Think digital

COM280 @giorgiotedx MUSIC

Page 160: #COM280 | Think digital

COM280 @giorgiotedx

MUSICINDUSTRY

MUSIC

Page 161: #COM280 | Think digital

COM280 @giorgiotedx

0

MUSIC

Page 162: #COM280 | Think digital

COM280 @giorgiotedx

0

MUSIC

Page 163: #COM280 | Think digital

COM280 @giorgiotedx

0

MUSIC

Page 164: #COM280 | Think digital

COM280 @giorgiotedx

0

MUSIC

Page 165: #COM280 | Think digital

COM280 @giorgiotedx

0

MUSIC

Page 166: #COM280 | Think digital

COM280 @giorgiotedx

0

MUSIC

Page 167: #COM280 | Think digital

COM280 @giorgiotedx

0

# 1 Album

MUSIC

Page 168: #COM280 | Think digital

COM280 @giorgiotedx

0

2.5

5.0

7.5

10.0

2000 2002 2004 2006 2008

0

# 1 Album

NSYNC9.9 million2000

MUSIC

Page 169: #COM280 | Think digital

COM280 @giorgiotedx

0

2.5

5.0

7.5

10.0

2000 2002 2004 2006 2008

0

# 1 Album

EMINEM7.6 million2002

MUSIC

Page 170: #COM280 | Think digital

COM280 @giorgiotedx

0

2.5

5.0

7.5

10.0

2000 2002 2004 2006 2008

0

# 1 Album

USHER6.2 million2004

MUSIC

Page 171: #COM280 | Think digital

COM280 @giorgiotedx

0

2.5

5.0

7.5

10.0

2000 2002 2004 2006 2008

0

# 1 Album

HIGH STREEET MUSICAL0.2 million2006

MUSIC

Page 172: #COM280 | Think digital

COM280 @giorgiotedx 36MUSIC

Page 173: #COM280 | Think digital

COM280 @giorgiotedx 36

0 5 10 15 20

MUSIC RETAIL U.S.

MUSIC

Page 174: #COM280 | Think digital

COM280 @giorgiotedx 36

0 5 10 15 20

6%

MUSIC RETAIL U.S.

MUSIC

Page 175: #COM280 | Think digital

COM280 @giorgiotedx 36

0 5 10 15 20

6%13%

MUSIC RETAIL U.S.

MUSIC

Page 176: #COM280 | Think digital

COM280 @giorgiotedx 36

0 5 10 15 20

6%13%15%

MUSIC RETAIL U.S.

MUSIC

Page 177: #COM280 | Think digital

COM280 @giorgiotedx 36

0 5 10 15 20

6%13%15%

19%MUSIC RETAIL U.S.

MUSIC

Page 178: #COM280 | Think digital

COM280 @giorgiotedx

37

DIGITAL RIGHTS MANAGEMENT

DRM

Page 179: #COM280 | Think digital

COM280 @giorgiotedx

37

DIGITAL RIGHTS MANAGEMENT

DRM

DRM

Page 180: #COM280 | Think digital

COM280 @giorgiotedx

37

DIGITAL RIGHTS MANAGEMENT

DRM

DRM

Page 181: #COM280 | Think digital

COM280 @giorgiotedx

37

DIGITAL RIGHTS MANAGEMENT

DRM

DRM +17%

Page 182: #COM280 | Think digital

MUSIC

Page 183: #COM280 | Think digital

MUSIC

Page 184: #COM280 | Think digital

MUSIC

Page 185: #COM280 | Think digital

MUSIC

Page 186: #COM280 | Think digital

0.99 U$MUSIC

Page 187: #COM280 | Think digital

0.99 U$1.80 U$

MUSIC

Page 188: #COM280 | Think digital

MUSIC

Page 189: #COM280 | Think digital

MUSIC

Page 190: #COM280 | Think digital

MUSIC

Page 191: #COM280 | Think digital

MUSIC

WORLD

Page 192: #COM280 | Think digital

MUSIC

Page 193: #COM280 | Think digital

MUSIC

Page 194: #COM280 | Think digital

MUSIC

Page 195: #COM280 | Think digital

COM280 @giorgiotedx

VIDEOGAMEINDUSTRY

VIDEOGAME

Page 196: #COM280 | Think digital

COM280 @giorgiotedx ANIMATION

Page 197: #COM280 | Think digital

COM280 @giorgiotedx ANIMATION

Page 198: #COM280 | Think digital

COM280 @giorgiotedx ANIMATION

The biggest opening in US Entertainment History

Page 199: #COM280 | Think digital

COM280 @giorgiotedx ANIMATION

240Million U$

Page 200: #COM280 | Think digital

COM280 @giorgiotedx ANIMATION

ONE DAY240Million U$

Page 201: #COM280 | Think digital

COM280 @giorgiotedx ANIMATION

Page 202: #COM280 | Think digital

COM280 @giorgiotedx ANIMATION

150 Million U$

Page 203: #COM280 | Think digital

COM280 @giorgiotedx ANIMATION

Page 204: #COM280 | Think digital

COM280 @giorgiotedx ANIMATION

Page 205: #COM280 | Think digital

COM280 @giorgiotedx

MULTI PLATFORMSANIMATION

Page 206: #COM280 | Think digital

COM280 @giorgiotedx

ELECTRONIC ARTSANIMATION

Page 207: #COM280 | Think digital

COM280 @giorgiotedx

2006 - 3 Billion U$ANIMATION

Page 208: #COM280 | Think digital

COM280 @giorgiotedx ANIMATION

Page 209: #COM280 | Think digital

COM280 @giorgiotedx ANIMATION

Page 210: #COM280 | Think digital

COM280 @giorgiotedx PLAYTV

Page 211: #COM280 | Think digital

COM280 @giorgiotedx PLAYTV

Page 212: #COM280 | Think digital

COM280 @giorgiotedx PLAYTV

Page 213: #COM280 | Think digital

COM280 @giorgiotedx AVAT

AR

s computer user's representation of himself

Page 214: #COM280 | Think digital

COM280 @giorgiotedx AVAT

AR

AVATAR are graphic representation of ourselves

s computer user's representation of himself

Page 215: #COM280 | Think digital

COM280 @giorgiotedx AVAT

AR

s computer user's representation of himself

Page 216: #COM280 | Think digital

COM280 @giorgiotedx AVAT

AR

s computer user's representation of himself

Page 217: #COM280 | Think digital

COM280 @giorgiotedx AVAT

AR

s computer user's representation of himself

Page 218: #COM280 | Think digital

COM280 @giorgiotedx NYTIMES

Page 219: #COM280 | Think digital

COM280 @giorgiotedx NYTIMES

Page 220: #COM280 | Think digital

COM280 @giorgiotedx NYTIMES

Page 221: #COM280 | Think digital

COM280 @giorgiotedx NYTIMES

Page 222: #COM280 | Think digital

COM280 @giorgiotedx NYTIMES

Page 223: #COM280 | Think digital

COM280 @giorgiotedx NYTIMES

Page 224: #COM280 | Think digital

COM280 @giorgiotedx NYTIMES

Page 225: #COM280 | Think digital

COM280 @giorgiotedx Media

MEDIA

Page 226: #COM280 | Think digital

COM280 @giorgiotedx Media

MEDIA

Page 227: #COM280 | Think digital

COM280 @giorgiotedx Media

MEDIA

Links !

Page 228: #COM280 | Think digital

COM280 @giorgiotedx Media

MEDIA

Links !Personal Voice

Page 229: #COM280 | Think digital

COM280 @giorgiotedx Media

MEDIA

Links !Personal VoiceAcross all media

Page 230: #COM280 | Think digital

COM280 @giorgiotedx Media

MEDIA

Links !Personal VoiceAcross all mediaLook for the mouse !