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2. Lets look at some localadvertisements 3. VideoCommercials 4. BAD COMMERCIALS 5. I-COOL CHEWY- It only caters to a market that is appealed by K-Pop, thus retention is limited in number. 6. HANSEL: SNOW WHITE COMMERCIAL- The graphics were bad and it looks like it wasonly meant for 4-7 year old kids 7. NESTLE NIDO- Using Kris Aquino for yet another commercial isnot too encouraging for most viewers given thatthe reputation surrounding her isnt too great. 8. GOOD COMMERCIALS 9. EMPERADOR LIGHT- Retention is effective, I hear people singing thejingle in a lot of places- The commercial used a well-known actor, RyanAgoncillo to endorse the product. 10. MCDONALDS: HOORAY FOR TODAY- Its encouraging, it makes a person who iswatching the commercial feel good.- The jingle, cheesy as the punch line may be, youstill remember it throughout the day. 11. COCA-COLA: WHERE WILL HAPPINESS STRIKENEXT- The heart-warming content immediately draws a personto the commercial. Its retention is strong- A company as big as Coca-Cola giving back to peoplewould also let you know what your money when yourebuying Coke can do.- The musical scoring set the mood well- And the commercial brought its premier wordHappiness to a whole new level. 12. PrintAdvertisements 13. BAD PRINT ADS 14. CHAMPION LAUNDRY DETERGENT- The brand was too small to see, if it were up on abillboard, you will only see Susan Roces than the productadvertised. 15. GLOBE TATOO- Its too much to look at, it is a bit difficult to findthe Tatoo branding. 16. MINUTE MAID ORANGE- Its too simple, there should be something a little more forme to think that this is more than just some fruit drink. 17. GOOD COMMERCIALS 18. SAN MIGUEL LIGHT- The catch phrase is good and the beach peoplemade it appropriate.- And the background colors and the water givesa hint that San Miguel Light beer is cool andgreat served cold. 19. SUN BROADBAND- The things you need to know about this ad isright on top.- Simple and easy to remember 20. COCA-COLA- No need for words, just plain objects doing the definingfor you..- The message is clear: if you want coke, its five pesosaway.