Communication Plan

Katrina PerryAET 560

March 21, 2016Dr. Charity Jennings

Launch the communication plan

• Use multiple messages and media sources

• Face to face communication• Make direct authority figures

deliver the message• Make plans clear and concise• Create an awareness for

change

Effectiveness and Impact

• Analyze the Financial Results

• Examine the Customer Equity

• Analyze Employee Performance

• Examine the Organizational Integration Of Changes

Generating Continuous Feedback

• Consistently use of surveys• Continue to create the

awareness for change• Celebrate progress• Eliminate any

misconceptions

Addressing negative responses• Education and Communication• Conduct a Force Field Analysis• Utilize Pull Tactics• Participation and involvement,• Facilitation and support• Negotiation and agreement, • Explicit and Implicit coercion

Affect of the communication plan

Reference

• Cawsey, T. F., Deszca, G., & Ingols, C. (2012). Organizational Change An Action-Oriented Toolkit (2nd ed.). Thousand Oaks, CA: Sage Publications, Inc.