Communications and Marketingfor Auburn Clubs

OverviewDiscussion Topics

• Why is Communication Important?

• GHAC Communications• Website

• Email

• Social Media

• Member Spotlights

• AuburnClubs.org

• Survey

• Our Areas for Improvement

• What should my club do?

Key Messages• A major contributor to the growth of an

alumni club is through increased (wanted) communication.

• Different people respond to different types of communication – to reach out to a wide audience, use as many different communication methods as you can.

• There are efficient ways to integrate the information for each of these methods to help you optimize time spent on communications!

• The Auburn Family is one of the most active on social media outlets. AU Clubs need to leverage this to help us grow.

• Club essentials (the most important items a club should utilize, even the smallest of clubs) are email, Facebook, and AuburnClubs.org. Other communication methods are above and beyond ways to expand your visibility.Desired Outcome

Share GHAC best practices around communications and create an open forum for other clubs to share their best practices.

Why is Communication Important? Foster Auburn Spirit / Create a sense of Community Increase awareness of the club and club activities It doesn’t matter what you’re doing if no one knows

you are doing it. A major contributor to the growth of an alumni club is

through increased (wanted) communication.

Our Foundation: The Web Site

Upcoming Events

Live Twitter Feed

Link to follow Social Media

Email Newsletter Sign Up

Integrate with Instagram Account

Mission Statement

Photo Gallery, Link to Facebook Albums to Easily Keep up to Date

Change up the subject lines Do not spam Limit text! Keep member list up to date by requesting info

from AAA once a year Check your effectiveness – Open Rate and Click

Rate Don’t forget, a lot of people are looking at this on

their phone!

Everybody’s Favorite:Email

Integration Tip: Auto-tweet and Auto-post campaigns to

facebook

Why is Social Media Important?

Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email.

Pinterest is the fastest growing social network right now. The visual web is driving the rise of Pinterest and Tumblr with growth rates of 88% and 74% respectively over the last 12 months. Pinterest is also one of the leading referral sources for organic traffic, which helps with high search rankings.

75% of the engagement on a Facebook post happens in the first 5 hours.

44% of users on Twitter have never sent a tweet! 84% of women and 50% of men stay active on Pinterest. More than 2 users sign-up for LinkedIn every second. 23% of teens consider Instagram as their favorite social

network.

Fun Social Media Facts

How? Post pictures and videos of people having fun at

club events!!! Post / share Auburn news Be engaging – ask questions, repost member’s

content, let them fill in the blank Help each other: share AAA & other clubs’ statuses

and events Tag people in the pictures to increase post reach Post at different times / Schedule posts – Fridays

are Facebook’s best day for engagement Give access to post to several officers Hashtag

Why? Facebook is still the leading social media network and continues to grow. Here are the latest facts and figures: Facebook now has 1.26 billion users 95% of Facebook users log into their

account every day. That number for Twitter is 60% and for LinkedIn is 30%

Facebook averages 945 monthly active mobile users

Facebook usage is highest in North America: Facebook has 59% of all Internet users in North America as active users. Google+ only achieves 15% and Twitter 25%.

GHAC’s Favorite:Facebook

Not To Be Ignored:Twitter, Instagram, Pinterest

Integration Tip: Link

facebook page to twitter to auto-tweet

Integration Tip: Share Instagram

Pictures on Twitter With the Click of a Button

Create a Sense of Community:Member Profiles Monthly Member Profiles Add to email, facebook

(Tag the person to increase reach), Instagram, twitter Requires little effort

Recognizes members Helps create a sense of

community – add a face and story to a name

Look for profiles outside of Club Officers

Expand Your Audience:AuburnClubs.org

The purpose of AuburnClubs.org is to provide a web page for every Auburn club, regardless of size, staff or resources. This is one of the first places newcomers to an area look when searching for their new Auburn club. Keep your page up to date and add

events This is one way to keep the AAA up

to date on your events Link back to your website,

facebook, email signup, etc.

Drive Continuous Improvement:Survey Your Members Yearly Let them know what the survey is for Share Results with members Follow up on comments!

Integration Tip: Integrate a Survey Monkey survey with

your facebook page and Mailchimp account

Never Settle for Good Enough:Our Areas for Improvement Videos

Club President Scholarship Recipients

Twitter Activity Car Decals LinkedIn Activity

What should my club do?1. Club essentials (the most important items a club should utilize, even

the smallest of clubs)1. AuburnClubs.org

2. Mailchimp for database and sending emails

3. Facebook page

2. A step above the essentials (include integration)1. Instagram

2. Twitter

3. Tumblr

4. Pinterest

5. Surveys

3. Above and beyond1. Website

2. Member spotlights

3. Linked In

4. Videos

Questions?