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Playing the social media game, created by Beth Kanter and David Wilcox and here remixed by Community Media Workshop can help with social media adoption and thinking through how to integrate Web 2.0 tools into your overall communications work. (hint: download the cards here: bit.ly/15IB3g)
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Design: Beth Kanter & David WilcoxRemix: Community Media WorkshopPresentation: Gordon Mayer
The Social Media Game
Sharing, Beth, and the Universe
CMWho?
Comm
unica
tions
Exec
utiv
e Dire
ctor
, Dev
elop
men
t dire
ctor
, etc
.
Board
Mem
ber o
r oth
er v
olun
teer
"Oth
er"
0
20
40
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What do you do?
Social Media
Bob
Bla
ck f
or
CM
W
The News…
Tribune and Sun-Times, 1986-2008
Source = Newsbank, March 2009
1986
1987
1988
1989
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Appearance of selected keywords
recyclingBriberyhealth AND uninsuredInfrastructure AND Chicago"public housing""DCFS""Regional planning" "school reform""toxic waste"
Disagree Agree
…and UsHow has communications changed? (summer 2009)
TurnoutAttendance at an event
Why We Communicate
AwarenessUsually traces back to money
Advocacy Best to engage audience
Need to Know• Aggregate: all apples… and a lot of them
• 1.0, 2.0, 3.0
• Link
• RSS
• Social Network
• Online offline
• Long tailApples and oranges, by dano from flickr
1.0, 2.0, 3.0
THE
SOCIAL MEDIAGAME
Goals of the GameThere are no winners or losers to the
Social Media Game.
This game is intended to help you to
understand the basic mechanics of the
social web and strategize online
communications through Web 2.0.
How It’s Played1. 30 Social Media Cards in 4 categories: Collaboration,
Media Content/Networking, Online Broadcast, and Communication Tools. Each card costs credits.
2. You receive an Objective card. You have 12 credits to spend. Discuss, examine, and choose the tools that best achieve your objective in 10 minutes.
3. You will receive a Situation Card that offers an Opportunity (gain credit), a Dilemma (lose credit), or a Wild Card (more credit to choose another Social Media Card or create your own Social Media Card). Re-strategize using the Situation Card. You are given only 10 more minutes.
4. Present to the group your objective, situations and strategy on how to use social media tools to achieve your goal.
What did you discover?
Try this at home!
Jake, by Parl, from flickr
More tips on our home page:www.newstips.org
Learn more at the blog:www.communitymediaworkshop.org
Join our network atwww.nonprofitcommunicators.ning.com
Gordon Mayer, [email protected]
Thank you!
![Communications Network [Recovered]](https://img.pdfslide.net/doc/110x75/613d27bf736caf36b759f860/communications-network-recovered.jpg)
