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Community Community Awareness PlanningAwareness Planning
Community Community Awareness PlanningAwareness Planning
Presented by Vicki YbanezRed Wind Consulting, Inc. www.red-wind.net
Assessing Your Assessing Your Program’s CapacityProgram’s Capacity
• Know the community
• Organizational goals
• Organizational approach
• Trainers / facilitators
• Cultural appropriate
• Logistical attentions
• Evaluation
Know the communityKnow the community
• To what extent is this an issue of concern in our community?
• Does our community realize there is a problem?
• How can we promote community discussion about this issue?
• What do we know about this locally?
Identifying your goalsIdentifying your goals
a. What outcome do you want your message/campaign to achieve?
b. Who are you trying to reach?
c. What is the form the message will be conveyed in--is it a community meeting, a gathering of elders, an advertisement, a Web site page, a brochure, a sign?
d. What do you want the person you are trying to reach to do differently after you educate them?
e. How will you measure success?
Red Wind Consulting, Inc.
Building your initial planBuilding your initial plan• Why do you need/want this
“message”? What do you want it to do?
• What is the form the message will be conveyed in--is it a community meeting, a gathering of elders, an advertisement, a Web site page, a brochure, a sign?
• Who are the people you want to reach for this message?
Red Wind Consulting, Inc.
The tone and The tone and message message to be conveyedto be conveyed• To build a strong message,
each action, each piece of material, etc. must conform to the overall message your organization/program projects
• It needs to convey a “tone” that is consistent with the voice or manner of all your communications
Red Wind Consulting, Inc.
MessageMessage
If you want your “target audience” to have just one thought after they see your material, what would that thought be?
The “30-second sound bite”
If you want your “target audience” to have just one thought after they see your material, what would that thought be?
The “30-second sound bite”
Red Wind Consulting, Inc.
Developing messages/materials Developing messages/materials that address safetythat address safety
Red Wind Consulting, Inc.
Safety in our Safety in our messagemessage
Safety in our Safety in our messagemessage
Seemingly benign statements can promote dangerous beliefs or actions
Seemingly benign statements can promote dangerous beliefs or actions
Red Wind Consulting, Inc.
Red Wind Consulting, Inc.
The strength The strength of our of our messagesmessages• Builds confidence
and credibility in the community
• Communicates our ability to respond
• Builds our identity
Creating effective Creating effective and persuasive and persuasive materialsmaterials
• You need to know the principles and goals that guide them
• Without them, your materials will have little or no direction
Red Wind Consulting, Inc.
Save the DateSave the DatePost Card Post Card MailerMailer
Red Wind Consulting, Inc.
Training Training AnnouncementAnnouncement
FlyerFlyer
Red Wind Consulting, Inc.
it is time to dance . . .it is time to dance . . .Public Awareness CampaignPublic Awareness Campaign
Red Wind Consulting, Inc.
Public Service AnnouncementsPublic Service Announcements
Victoria Ybanez
Phone (866) 599-9650 ext. 214Fax (866) 804-6305eMail [email protected]
www.red-wind.net
