Community Development

Team Class Leadership –Bringing Social Media to Life

Agenda

1 Exploring Community Development

2 Role of Social Media

3 Social Media and Marketing

4 Control and Management

5 Words of Wisdom

6 Guest Speaker – Zack Cooper2

Community definition

“the people with common

interests living in a particular

area”

Communities

Evolution of the concept

• More specialized

• Not location-limited

• Interest in common

• Communication

• Strong Relationship

• Need to belong

Off-line communities

Online communities

• Same concepts

• New channels

• Convenience

• Connect with people

• Ability to play with personas

• Writing skills

Off-line/Online communities

Community Management

Imagine if there was no mayor in your city, no council,

no one in charge of picking up the garbage, no police

to enforce the law, no…

What would your city turn into?

Why do we need to manage communities?

Physical communities need management to ensure

that they run smoothly

Online communities need management to

advocate for both the brand and the community

members

What would happen without community managers?

Social Media in Community Management

How has social media changed communities and

community management?

Are online communities necessary for all

brands?

Link to Marketing

What are examples of successful and unsuccessful

community management?

Ragu

Management and Control

Be Calm

Not all negative comments are the same

Leave users alone

Positive and friendly environment

Moderation and types

Pre-moderation – everyone and everything needs to be

approved

Post-moderation – Moderator watches information that

goes live

Reactive moderation – Members flag inappropriate things

No Moderation – community self-governs

Words of Wisdom

Consistency

Designed to share

Engaging

PR

Create an unfair

advantage

Time

20

Words of Caution

Growth metric ≠ size

of your membership

Communities do not

always grow organically

If the community exists, you can build

another, but make it different

Listen to your

community and give

them what they want

Add features that create value for

your community

Create guidelines, but don’t

spend time policing your community

21

Guest Speaker: Zack Cooper

22

Questions?